Baozun Inc share price logo

Baozun Inc

NASDAQ: BZUN

Small Cap

$2.74

+0.02

(+0.74%)

as on

Baozun Inc Stock Performance

as on May 2, 2026 at 6:59 am IST

  • Day's Low

    Day's High

    $2.68
    $2.76
    downward going graph

    2.19%

    Downside

    0.73%

    Upside

    downward going graph
  • 52 Week's Low

    52 Week's High

    $2.07
    $4.88
    downward going graph

    24.45%

    Downside

    78.10%

    Upside

    downward going graph

Baozun Inc share price movements today

Previous Close
$2.72
Open
$2.69
Volume
434.8K
Day's Low - High
$2.68 - $2.76
52 Week Low - High
$2.07 - $4.88

Baozun Inc Historical Returns

1 Month Return
+ 8.73 %
3 Month Return
+ 3.79 %
1 Year Return
-3.52 %
3 Year Return
-37.16 %
5 Year Return
-92.11 %

Baozun Inc Stock Fundamentals & Key Indicators

Check Baozun Inc market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$158.1M

EPS (TTM)

3.2884

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

-0.48%

PE Ratio (TTM)

0

PEG Ratio

0.0581

EBITDA

202.8M

Revenue (TTM)

9.9B

Profit Margin

-2.43%

Return On Equity TTM

-3.54%

Baozun Inc vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Baozun Inc with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %
BUY$158.1M-92.11%NA-2.43%
BUY$73.5B22.82%79.556.82%
BUY$2.9T54.73%32.0510.83%
BUY$325.4B-43.06%23.38.91%
BUY$142.2B-25.54%10.3323.01%

Stock Returns calculator for Baozun Inc Stock including INR - Dollar returns

The Baozun Inc stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

  • 1Y

  • 3Y

  • 5Y

  • 7Y

  • 10Y

Baozun Inc investment value today

Current value as on today

₹1,08,331

Returns

₹8,331

(+8.33%)

Returns from Baozun Inc Stock

-₹3,521 (-3.52%)

Dollar Impact

₹11,852 (+11.85%)

Analyst Recommendation on Baozun Inc Stock

Based on 18 analysts

BUY

77.78%

Buy

22.22%

Hold

0.00%

Sell

Based on 18 analysts, 77.78% of analysts recommend a 'BUY' rating for Baozun Inc. Average target price of $4.06

Baozun Inc Share Price Target

Get share price movements and forecasts by analysts on Baozun Inc.

What analysts predicted

32.51%UPSIDE

Target Price

$4.06

Current Price

$2.74

Analyzed by

18 Analysts

Target

$4.06

Baozun Inc target price $4.06, a slight upside of 32.51% compared to current price of $2.74. According to 18 analysts rating.

Baozun Inc Stock’s Investor Sentiment and Interest

Search interest for Baozun Inc Stock has increased by 46% in the last 30 days, reflecting an upward trend in search activity.

Time period: to

Change:46% versus previous 30 day period

Baozun Inc Quarterly Profit & Loss

All numbers in Millions USD

Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Mar 2026
Total Revenue
389
274
329
290
411
284
2,552
2,156
3,128
3,128
Gross Profit
178
131
153
137
199
136
1,235
1,129
2,352
2,352
Operating Income
6
-54
-18
-114
80
-83
-9
-25
172
172
EBITDA
15
7
44
-51
-
-65
1
-74
172
172
Interest Expense
9
10
10
8
9
12
11
9
10
10
Depreciation
-
-
-
-
-
-
-
-
-
-
Income Before Tax
6
-58
-18
-111
94
-78
-7
-81
-21
-21
Income Tax Expense
5
7
3
-18
-
-6
13
12
-9
-9
Net Income
-6
-9
-4
-12
0
-8
-33
-107
-37
-37
Net Profit Margin
-1.74%
-3.37%
-1.28%
-4.28%
0.00%
-3.06%
-1.33%
-4.97%
-1.20%
-1.20%

Baozun Inc Annual Profit & Loss

All numbers in Millions USD

Dec 2016
Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Total Revenue
490
628
782
1,037
1,353
1,475
1,203
1,233
1,293
9,674
Gross Profit
134
214
304
402
499
543
490
545
616
7,168
Operating Income
90
256
355
306
558
7
33
-206
-114
-2
EBITDA
125
306
420
529
669
109
-326
75
190
-2
Interest Expense
-
4
13
61
66
56
56
41
38
43
Depreciation
-
50
72
120
151
206
196
251
244
221
Income Before Tax
102
264
335
348
554
-150
-583
-210
-117
-184
Income Tax Expense
16
54
64
71
127
55
26
12
20
9
Net Income
12
31
39
40
65
-34
-93
-38
-25
-235
Net Profit Margin
2.56%
5.03%
5.00%
3.86%
4.81%
-2.34%
-7.78%
-3.16%
-1.97%
-2.43%

Baozun Inc Quarterly Cash Flow

All numbers in Millions USD

Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Mar 2026
Net Income
-66
-30
-88
0
-63
-33
-107
-37
4
Operating Cash Flow
-
-
-
-
-
-
-
-
420
Investing Cash Flow
-
-
-
-
-
-
-
-
-898
Financing Cash Flow
-
-
-
-
-
-
-
-
-107
Change in Cash
-
-
-
-
-
-
-
-
1,048

Baozun Inc Annual Cash Flow

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Net Income
208
269
281
425
-219
-653
-278
-138
-199
Operating Cash Flow
-169
-98
301
310
-96
382
448
101
420
Investing Cash Flow
-639
37
-1,133
-616
375
-1,306
-340
-817
-898
Financing Cash Flow
167
331
1,776
2,666
749
-1,650
-8
-19
-107
Change in Cash
-674
289
943
2,204
968
-2,454
106
-707
-596

Global Institutional Holdings in Baozun Inc

Funds
Holdings
Qube Research & Technologies
0.3%
D. E. Shaw & Co LP
0.24%
Marex Group PLC
0.18%
Renaissance Technologies Corp
0.4%
Acadian Asset Management LLC
3.67%

Insights on Baozun Inc

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Revenue Rich

    img

    Revenue is up for the last 3 quarters, 2.15B → 3.12B (in $), with an average increase of 15.5% per quarter

  • imgPOSITIVE IMPACT

    Profit Spike

    img

    Netprofit is up for the last 3 quarters, -107.10M → -37.43M (in $), with an average increase of 93.1% per quarter

  • imgNO EFFECT

    Against Peers

    img

    In the last 3 years, DoorDash has given 158.8% return, outperforming this stock by 196.7%

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, Amazon.com Inc. has given 41.2% return, outperforming this stock by 44.7%

  • imgNEGATIVE IMPACT

    Price Dip

    img

    In the last 3 years, BZUN stock has moved down by -37.9%

About Baozun Inc

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
OrganisationBaozun Inc
HeadquartersNo. 1-9, West Jiangchang Road, Shanghai, China, 200436
IndustryInternet Retail
CEOMr. Wenbin Qiu
E-voting on sharesClick here to vote

Key Management of Baozun Inc

Name

Title

Mr. Junhua Wu

Co-Founder, Chief Strategy Officer & Director

Ms. Suzanne Eleonore Agar Zerbib

President of Baozun Brand Management

Ms. Ka Man So A.C.I.S., A.C.S., FCIS, FCS

Joint Company Secretary

Ms. Feng Li

Vice President

Mr. Wenbin Qiu

Co-Founder, Chairman of the Board & CEO

Ms. Yanjie Zhu

Chief Financial Officer

Ms. Wendy Shu Sun

Joint Company Secretary and Senior Director of Corporate Development & Investor Relations

Mr. Yuen Lung Kwok

Senior Vice President

Mr. Tao Liang

Senior Vice President

FAQs

What is Baozun Inc share price today?

Baozun Inc share price today is $2.74 as on at the close of the market. Baozun Inc share today touched a day high of $2.76 and a low of $2.68.

What is the 52 week high and 52 week low for Baozun Inc share?

Baozun Inc share touched a 52 week high of $4.88 on and a 52 week low of $2.07 on . Baozun Inc stock price today i.e. is closed at $2.74,which is 43.85% down from its 52 week high and 32.37% up from its 52 week low.

What is Baozun Inc's market capitalisation today?

Baozun Inc market capitalisation is $0.00T as on .

How to invest in Baozun Inc Stock (BZUN) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Baozun Inc on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Baozun Inc Shares that will get you 0.5474 shares as per Baozun Inc share price of $2.74 per share as on May 2, 2026 at 1:29 am IST.

What is the minimum amount required to buy Baozun Inc Stock (BZUN) from India?

Indian investors can start investing in Baozun Inc (BZUN) shares with as little as ₹94.91 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹949.10 in Baozun Inc stock (as per the Rupee-Dollar exchange rate as on ). Based on Baozun Inc share’s latest price of $2.74 as on May 2, 2026 at 1:29 am IST, you will get 3.6496 shares of Baozun Inc. Learn more about fractional shares .

What are the returns that Baozun Inc has given to Indian investors in the last 5 years?

Baozun Inc stock has given -92.11% share price returns and 28.51% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?