Baozun share price logo

Baozun

NASDAQ: BZUN

$3.58

+0.08

(+2.14%)

Live

as on

Baozun Stock Performance

as on October 24, 2026 at 6:27 am IST

  • Day's Low

    Day's High

    $3.50
    $3.60
    downward going graph

    2.23%

    Downside

    0.56%

    Upside

    downward going graph
  • 52 Week's Low

    52 Week's High

    $2.07
    $3.92
    downward going graph

    42.18%

    Downside

    9.50%

    Upside

    downward going graph

Baozun share price movements today

Previous Close
$3.51
Open
$3.50
Volume
242.6K
Market Cap
$210.1M
Day's Low - High
$3.50 - $3.60
52 Week Low - High
$2.07 - $3.92

Baozun Historical Returns

1 Month Return
+ 17 %
3 Month Return
+ 42.68 %
1 Year Return
-0.28 %
3 Year Return
+ 28.1 %
5 Year Return
-81.89 %

Baozun Stock Fundamentals & Key Indicators

Check Baozun market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$210.1M

EPS (TTM)

-2.36

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

-0.48%

PE Ratio (TTM)

-10.3

Industry PE ratio

-27.39

PEG Ratio

-0.14

EBITDA

-9.7M

Revenue (TTM)

10.4B

Profit Margin

64.38%

Return On Equity TTM

-3.70%

Baozun vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Baozun with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %Dividend Yield %
Buy$210.1M-81.89%-10.3064.38%0.00%
StrongBuy$79.9B-13.04%95.0851.41%0.00%
StrongBuy$2.8T50.13%20.8250.77%0.00%
Buy$94.0B21.36%50.4742.68%0.00%
StrongBuy$263.0B-42.70%22.7838.14%1.01%

Stock Returns calculator for Baozun Stock including INR - Dollar returns

The Baozun stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

  • 1Y

  • 3Y

  • 5Y

  • 7Y

  • 10Y

Baozun investment value today

Current value as on today

₹1,10,002

Returns

₹10,002

(+10%)

Returns from Baozun Stock

₹1,705 (+1.7%)

Dollar Impact

₹8,297 (+8.3%)

Analyst Recommendation on Baozun Stock

Based on 2 analysts

BUY

100.00%

Buy

0.00%

Hold

0.00%

Sell

Based on 2 analysts, 100% of analysts recommend a 'BUY' rating for Baozun. Average target price of $4.6

Baozun Share Price Target

Get share price movements and forecasts by analysts on Baozun.

What analysts predicted

22.17%UPSIDE

Target Price

$4.6

Current Price

$3.58

Analyzed by

2 Analysts

High

$4.23

Target

$4.60

Low

$3.8

Baozun target price $4.6, a slight upside of 22.17% compared to current price of $3.58. According to 2 analysts rating.

Indian Investors' Interest in Baozun Stock

Search interest for Baozun Stock has increased by 96% in the last 30 days, reflecting an upward trend in search activity.

Time period: to

Change:96% versus previous 30 day period

Baozun Quarterly Profit & Loss

All numbers in Millions USD

Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Mar 2026
Jun 2026
Total Revenue
1,979
2,390
2,057
2,994
2,064
2,552
2,156
3,172
2,381
2,735
Gross Profit
946
1,114
974
1,451
992
1,235
1,129
1,702
1,167
2,047
Operating Income
-54
-18
-114
73
-83
-9
-25
193
0
44
EBITDA
-
6
-
-
-57
1
-66
-10
15
51
Interest Expense
10
10
8
9
12
11
9
10
8
8
Depreciation
-
10
-
-
7
-
7
7
-
6
Income Before Tax
-58
-18
-111
70
-78
-7
-81
-22
7
69
Income Tax Expense
7
3
-18
28
-6
13
12
-10
9
25
Net Income
-66
-30
-88
0
-63
-33
-107
-37
-7
16
Net Profit Margin
47.80%
46.61%
47.38%
48.48%
48.09%
48.39%
52.38%
53.67%
49.01%
74.86%

Baozun Annual Profit & Loss

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Mar 2023
Dec 2023
Dec 2024
Dec 2025
Total Revenue
4,148
5,393
7,278
8,851
9,396
8,400
8,812
9,422
9,945
Gross Profit
1,413
2,095
2,825
3,266
3,458
3,424
3,895
4,486
5,059
Operating Income
256
355
306
558
7
33
-206
-114
74
EBITDA
306
420
529
670
109
-326
75
190
65
Interest Expense
4
13
61
66
56
56
41
38
44
Depreciation
50
72
120
151
206
196
251
244
221
Income Before Tax
264
335
348
554
-150
-583
-210
-117
-189
Income Tax Expense
54
64
71
127
55
26
12
20
9
Net Income
208
269
281
425
-219
-653
-278
-185
-242
Net Profit Margin
34.06%
38.86%
38.82%
36.90%
36.81%
40.77%
44.21%
47.62%
50.87%

Baozun Quarterly Cash Flow

All numbers in Millions USD

Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Mar 2026
Jun 2026
Net Income
-66
-30
-88
0
-63
-33
-107
4
-7
17
Operating Cash Flow
-
-
-
-
-
-
-
420
-
-
Investing Cash Flow
-
-
-
-
-
-
-
-898
-
-
Financing Cash Flow
-
-
-
-
-
-
-
-107
-
-
Change in Cash
-
-
-
-
-
-
-
1,048
-
-

Baozun Annual Cash Flow

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Mar 2023
Dec 2023
Dec 2024
Dec 2025
Net Income
208
269
281
425
-219
-653
-278
-138
-199
Operating Cash Flow
-169
-98
301
310
-96
382
448
101
420
Investing Cash Flow
-639
37
-1,133
-616
375
-1,306
-340
-817
-898
Financing Cash Flow
167
331
1,776
2,666
749
-1,650
-8
-19
-107
Change in Cash
-674
289
943
2,204
968
-2,454
106
-707
-596

Global Institutional Holdings in Baozun

Check out the Institutions with significant holdings in Baozun.

Funds
Holdings
TIAA-CREF Funds
1.56%
DFA INVESTMENT DIMENSIONS GROUP INC
1.08%
Avantis
0.48%
Dimensional
0.30%
ActivePassive
0.10%

Baozun News & Key Events

  • img

    Today's Timeline - 24 September

    Thu, 04:04 PM

    -

    Baozun announces a new $10M share repurchase program effective September 24, 2026, representing 5.73% of its market cap.

Insights on Baozun

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Price Rise

    img

    In the last 1 month, BZUN stock has moved up by 17.0%

  • imgPOSITIVE IMPACT

    Profit Spike

    img

    Netprofit is up for the last 4 quarters, -107.10M → 16.97M (in $), with an average increase of 245.0% per quarter

  • imgPOSITIVE IMPACT

    Revenue Rich

    img

    Revenue is up for the last 2 quarters, 2.38B → 2.73B (in $), with an average increase of 13.0% per quarter

  • imgNO EFFECT

    Against Peers

    img

    In the last 3 years, DoorDash, Inc. Class A Common Stock has given 97.8% return, outperforming this stock by 69.7%

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, Amazon.com, Inc. Common Stock has given 13.2% return, outperforming this stock by 13.5%

About Baozun

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
OrganisationBaozun
HeadquartersNo. 1-9, West Jiangchang Road, Shanghai, SH, 200436, CN
IndustrySpecialty Retail
CEOWenbin Qiu

Key Management of Baozun

Name

Title

Ms. Ka Man So A.C.I.S., A.C.S., FCIS, FCS

Joint Company Secretary

Mr. Wenbin Qiu

Co-Founder, Chairman of the Board & CEO

Mr. Junhua Wu

Co-Founder, Chief Strategy Officer & Director

Mr. Tao Liang

Senior Vice President

Mr. Ken Huang

Chief Financial Officer of Baozun Brand Management

Ms. Feng Li

Vice President

Ms. Yanjie Zhu

Chief Financial Officer

Ms. Wendy Shu Sun

Joint Company Secretary and Senior Director of Corporate Development & Investor Relations

Mr. Yuen Lung Kwok

Senior Vice President

Ms. Suzanne Eleonore Agar Zerbib

President of Baozun Brand Management

FAQs

What is Baozun share price today?

Baozun share price today is $3.58 as on . Baozun share today touched a day high of $3.60 and a low of $3.50.

What is the 52 week high and 52 week low for Baozun share?

Baozun share touched a 52 week high of $3.92 on and a 52 week low of $2.07 on . Baozun stock price today i.e. is trending at $3.58,which is 8.67% down from its 52 week high and 72.95% up from its 52 week low.

What is Baozun's market capitalisation today?

Baozun market capitalisation is $0.00T as on .

How to invest in Baozun Stock (BZUN) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Baozun on INDmoney app. Click on Buy button.

What is the minimum amount required to buy Baozun Stock (BZUN) from India?

Indian investors can start investing in Baozun (BZUN) shares with as little as ₹94.94000244140625 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹949.40 in Baozun stock (as per the Rupee-Dollar exchange rate as on ). Based on Baozun share’s latest price of $3.58 as on October 24, 2026 at 12:57 am IST, you will get 2.7933 shares of Baozun. Learn more about fractional shares .

What are the returns that Baozun has given to Indian investors in the last 5 years?

Baozun stock has given -81.89% share price returns and 26.35% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?