Direct Digital Holdings (DRCT) Live Share Price, Invest From India

Direct Digital Holdings Stock Performance

as on October 3, 2026 at 2:15 pm IST

Day's Low
Day's High
$0.67
Day's Price Range
$1.53
$0.91
26.37%
Downside
68.13%
Upside
52 Week's Low
52 Week's High
$0.67
52-Week Price Range
$113.81
$0.91
26.37%
Downside
12406.15%
Upside

Direct Digital Holdings share price movements today

Previous Close: $1.51
Open: $1.52
Volume: 969.5K
Market Cap: $1.2M
Day's Low - High: $0.67 - $1.53
52 Week Low - High: $0.67 - $113.81

Direct Digital Holdings Historical Returns

1 Month Return: -54.27 %
3 Month Return: -68.07 %
1 Year Return: -98.7 %
3 Year Return: -99.83 %
5 Year Return: 0 %

Direct Digital Holdings Stock Fundamentals & Key Indicators

Check Direct Digital Holdings market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$1.2M

EPS (TTM)

-36.63

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

3.02%

PE Ratio (TTM)

-0.04

Industry PE ratio

-2.07

PEG Ratio

0.00

EBITDA

-23.0M

Revenue (TTM)

30.9M

Profit Margin

19.01%

Return On Equity TTM

570.82%

Direct Digital Holdings vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Direct Digital Holdings with its industry peers.

Company	Analyst View	Market Cap	5 Years Return %	PE Ratio	Profit Margin %	Dividend Yield %
Direct Digital Holdings	Neutral	$1.2M	NA	-0.04	19.01%	0.00%
AppLovin	StrongBuy	$94.5B	258.68%	21.57	88.46%	0.00%
Omnicom Group	StrongBuy	$20.2B	0.03%	40.13	17.54%	4.28%
Trade Desk	Neutral	$5.7B	-83.03%	14.51	83.04%	0.00%
QMMM Holdings Limited	NA	$6.8B	NA	-1194.00	15.38%	0.00%

Stock Returns calculator for Direct Digital Holdings Stock including INR - Dollar returns

The Direct Digital Holdings stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

Direct Digital Holdings investment value today

Current value as on today

₹1,415

Returns

-₹98,585

(-98.59%)

Returns from Direct Digital Holdings Stock

-₹98,697 (-98.7%)

Dollar Impact

₹111 (+0.11%)

Analyst Recommendation on Direct Digital Holdings Stock

Based on 1 analysts

HOLD

0.00%

Buy

100.00%

Hold

0.00%

Sell

Based on 1 analysts, 100% of analysts recommend a 'HOLD' rating for Direct Digital Holdings. Average target price of $32

Direct Digital Holdings Share Price Target

Get share price movements and forecasts by analysts on Direct Digital Holdings.

What analysts predicted

97.16%UPSIDE

Target Price

$32

Current Price

$0.91

Analyzed by

1 Analysts

Target

$32.00

Direct Digital Holdings target price $32, a slight upside of 97.16% compared to current price of $0.91. According to 1 analysts rating.

Indian Investors' Interest in Direct Digital Holdings Stock

Search interest for Direct Digital Holdings Stock has increased by 24% in the last 30 days, reflecting an upward trend in search activity.

Time period: September 5, 2026 to October 5, 2026

Change:24% versus previous 30 day period

Direct Digital Holdings Quarterly Profit & Loss

All numbers in Millions USD

	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025	Sep 2025	Mar 2026	Jun 2026
Total Revenue	41	22	21	9	9	8	10	7	6	7
Gross Profit	9	4	5	3	2	2	3	2	-1	2
Operating Income	-8	-2	-2	-3	-4	-3	-2	-3	-3	-2
EBITDA	-7	-2	-1	2	-4	-4	-2	-4	-5	-2
Interest Expense	1	1	1	1	1	1	1	1	0	0
Depreciation	0	0	0	0	0	0	0	0	0	0
Income Before Tax	-9	-4	-3	0	-6	-5	-4	-5	-5	-3
Income Tax Expense	0	0	0	6	-	-	-	-	-	-
Net Income	-5	0	0	-2	-2	-2	-2	-2	-5	-3
Net Profit Margin	22.71%	22.44%	27.14%	38.72%	32.45%	29.34%	35.10%	27.73%	-18.76%	34.00%

Direct Digital Holdings Annual Profit & Loss

All numbers in Millions USD

	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Mar 2026
Total Revenue	6	12	38	89	157	62	34
Gross Profit	1	5	18	29	37	17	10
Operating Income	0	0	4	7	-2	-13	-14
EBITDA	0	0	3	9	0	-5	-20
Interest Expense	0	0	3	3	4	5	5
Depreciation	-	0	1	2	2	2	2
Income Before Tax	0	0	-1	4	-6	-13	-27
Income Tax Expense	0	0	0	0	0	6	-
Net Income	0	0	-1	0	-2	-6	-18
Net Profit Margin	27.66%	41.45%	48.32%	32.81%	23.92%	27.92%	30.03%

Direct Digital Holdings Quarterly Cash Flow

All numbers in Millions USD

	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025	Sep 2025	Mar 2026	Jun 2026
Net Income	-10	-3	-3	-6	-6	-5	-4	-	-5	-3
Operating Cash Flow	-2	-5	-4	3	-1	-2	-2	-1	-1	0
Investing Cash Flow	0	-	0	0	-	0	0	-	-	-
Financing Cash Flow	1	3	2	0	-1	3	2	0	1	0
Change in Cash	0	-1	-2	3	-2	0	0	0	0	0

Direct Digital Holdings Annual Cash Flow

All numbers in Millions USD

	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Mar 2026
Net Income	0	0	-1	4	-6	-19	-27
Operating Cash Flow	0	0	3	2	2	-8	-8
Investing Cash Flow	-	-10	-	0	0	0	0
Financing Cash Flow	0	12	0	-2	-1	4	8
Change in Cash	0	0	3	0	1	-3	0

Global Institutional Holdings in Direct Digital Holdings

Check out the Institutions with significant holdings in Direct Digital Holdings.

Funds	Holdings
Fidelity Concord Street Trust	1.15%
Vanguard	0.91%

Insights on Direct Digital Holdings

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

POSITIVE IMPACT
Profit Spike
Netprofit is up for the last 3 quarters, -11.66M → -3.39M (in $), with an average increase of 88.4% per quarter
POSITIVE IMPACT
Revenue Rich
Revenue is up for the last 2 quarters, 6.68M → 7.83M (in $), with an average increase of 14.7% per quarter
POSITIVE IMPACT
Best in 3 Years
In the last 3 years, DRCT has outperformed top 5 stocks with highest market-cap in its industry
NO EFFECT
Against Peers
In the last 1 year, QMMM HOLDINGS LTD has given 0.0% return, outperforming this stock by 98.7%
NEGATIVE IMPACT
Price Dip
In the last 7 days, DRCT stock has moved down by -42.0%

About Direct Digital Holdings

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.

Organisation	Direct Digital Holdings
Headquarters	1233 West Loop South, Houston, TX, 77027, US
Industry	Advertising Agencies
CEO	Mark D. Walker

Key Management of Direct Digital Holdings

Name	Title
Ms. Maria Vilchez Lowrey	Chief Growth Officer
Walter Frank	Member of IMS Investor Relations
Mr. Mark D. Walker	Co-Founder, Chairman & CEO
Ms. Diana Precht Diaz CPA, M.B.A.	Corporate Secretary & CFO
Ms. M. Duyen Le CPA	Vice President of People & Culture
Ms. Kristie MacDonald	Senior VP of Strategic Development
Ms. Lashawnda Goffin	Chief Executive Officer of Colossus SSP
Mr. Keith W. Smith	Co-Founder, President & Director
Ms. Anu Pillai	Chief Technology Officer

FAQs

What is Direct Digital Holdings share price today?

Direct Digital Holdings share price today is $0.91 as on October 3, 2026 at 8:45 am IST at the close of the market. Direct Digital Holdings share today touched a day high of $1.53 and a low of $0.67.

What is the 52 week high and 52 week low for Direct Digital Holdings share?

Direct Digital Holdings share touched a 52 week high of $113.81 on October 9, 2025 and a 52 week low of $0.67 on October 2, 2026. Direct Digital Holdings stock price today i.e. October 3, 2026 at 8:45 am IST is closed at $0.91,which is 99.20% down from its 52 week high and 35.82% up from its 52 week low.

What is Direct Digital Holdings's market capitalisation today?

Direct Digital Holdings market capitalisation is $0.00T as on October 3, 2026 at 8:45 am IST.

How to invest in Direct Digital Holdings Stock (DRCT) from India?

Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
Step 2: Search for Direct Digital Holdings on INDmoney app. Click on Buy button.

What is the minimum amount required to buy Direct Digital Holdings Stock (DRCT) from India?

Indian investors can start investing in Direct Digital Holdings (DRCT) shares with as little as ₹96.300003051758 or $1 (as of October 5, 2026 at 2:44 am IST) using the INDmoney app.
For example: If you want to invest $10 or ₹963.00 in Direct Digital Holdings stock (as per the Rupee-Dollar exchange rate as on October 5, 2026 at 2:44 am IST). Based on Direct Digital Holdings share’s latest price of $0.91 as on October 3, 2026 at 8:45 am IST, you will get 10.9890 shares of Direct Digital Holdings. Learn more about fractional shares .