Direct Digital Holdings Inc (DRCT) Live Share Price, Invest From India

Direct Digital Holdings Inc Stock Performance

as on May 6, 2026 at 6:03 am IST

Day's Low
Day's High
$4.54
Day's Price Range
$5.17
$4.82
5.81%
Downside
7.26%
Upside
52 Week's Low
52 Week's High
$2.17
52-Week Price Range
$205.68
$4.82
54.98%
Downside
4167.18%
Upside

Direct Digital Holdings Inc share price movements today

Previous Close: $4.24
Open: $4.54
Volume: 197.9K
Day's Low - High: $4.54 - $5.17
52 Week Low - High: $2.17 - $205.68

Direct Digital Holdings Inc Historical Returns

1 Month Return: + 39.44 %
3 Month Return: -33.33 %
1 Year Return: -97.8 %
3 Year Return: -99.34 %
5 Year Return: 0 %

Direct Digital Holdings Inc Stock Fundamentals & Key Indicators

Check Direct Digital Holdings Inc market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$3.0M

EPS (TTM)

-31.78

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

3.02%

PE Ratio (TTM)

PEG Ratio

EBITDA

-12.6M

Revenue (TTM)

34.7M

Profit Margin

-54.61%

Return On Equity TTM

57.37%

Direct Digital Holdings Inc vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Direct Digital Holdings Inc with its industry peers.

Company	Analyst View	Market Cap	5 Years Return %	PE Ratio	Profit Margin %
Direct Digital Holdings Inc	BUY	$3.0M	NA	NA	-54.61%
Applovin Corp	BUY	$154.7B	716.43%	45.86	60.83%
Omnicom Group Inc	BUY	$21.7B	NA	NA	0.32%
Trade Desk Inc	BUY	$11.5B	-62.29%	26.92	15.31%
QMMM Holdings Limited Ordinary Shares	NA	$6.8B	NA	NA	-150.09%

Stock Returns calculator for Direct Digital Holdings Inc Stock including INR - Dollar returns

The Direct Digital Holdings Inc stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

Direct Digital Holdings Inc investment value today

Current value as on today

₹2,823

Returns

-₹97,177

(-97.18%)

Returns from Direct Digital Holdings Inc Stock

-₹97,503 (-97.5%)

Dollar Impact

₹325 (+0.33%)

Analyst Recommendation on Direct Digital Holdings Inc Stock

Based on 9 analysts

BUY

77.78%

Buy

22.22%

Hold

0.00%

Sell

Based on 9 analysts, 77.78% of analysts recommend a 'BUY' rating for Direct Digital Holdings Inc. Average target price of $32

Direct Digital Holdings Inc Share Price Target

Get share price movements and forecasts by analysts on Direct Digital Holdings Inc.

What analysts predicted

84.94%UPSIDE

Target Price

$32

Current Price

$4.82

Analyzed by

9 Analysts

Target

$32.00

Direct Digital Holdings Inc target price $32, a slight upside of 84.94% compared to current price of $4.82. According to 9 analysts rating.

Direct Digital Holdings Inc Stock’s Investor Sentiment and Interest

Search interest for Direct Digital Holdings Inc Stock has increased by 71% in the last 30 days, reflecting an upward trend in search activity.

Time period: April 6, 2026 to May 6, 2026

Change:71% versus previous 30 day period

Direct Digital Holdings Inc Quarterly Profit & Loss

All numbers in Millions USD

	Sep 2023	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025	Sep 2025	Dec 2025
Total Revenue	59	41	22	21	9	9	8	10	7	8
Gross Profit	11	3	4	5	3	2	2	3	2	2
Operating Income	4	0	-2	-2	-3	-4	-3	-2	-3	-4
EBITDA	5	0	-	-	2	-4	-4	-2	-4	-10
Interest Expense	1	1	1	1	1	1	1	1	1	0
Depreciation	0	0	0	0	0	0	0	0	0	0
Income Before Tax	3	0	-4	-3	0	-6	-5	-4	-5	-12
Income Tax Expense	0	0	-	-	6	3	-3	-1	-	0
Net Income	0	-1	0	0	-2	-2	-2	-2	-2	-11
Net Profit Margin	0.96%	-2.99%	-3.48%	-2.70%	-29.64%	-24.01%	-28.87%	-22.17%	-33.57%	-138.70%

Direct Digital Holdings Inc Annual Profit & Loss

All numbers in Millions USD

	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Total Revenue	6	12	38	89	157	62	34
Gross Profit	1	5	18	29	37	17	10
Operating Income	0	0	4	7	6	-13	-14
EBITDA	0	0	3	9	8	-5	-20
Interest Expense	0	0	3	3	4	5	5
Depreciation	-	0	1	2	2	2	2
Income Before Tax	0	0	-1	4	2	-13	-27
Income Tax Expense	0	0	0	0	0	6	-8
Net Income	0	0	-1	0	1	-6	-18
Net Profit Margin	-14.09%	-7.28%	-3.95%	0.23%	1.26%	-10.01%	-54.61%

Direct Digital Holdings Inc Quarterly Cash Flow

All numbers in Millions USD

	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025	Sep 2025	Dec 2025
Net Income	-1	0	0	-6	-6	-5	-4	-5	-12
Operating Cash Flow	-1	-5	-4	3	-1	-2	-2	-1	-1
Investing Cash Flow	-	-	-	0	-	0	0	-	0
Financing Cash Flow	1	3	2	0	-1	3	2	0	1
Change in Cash	0	-1	-2	3	-2	0	0	0	0

Direct Digital Holdings Inc Annual Cash Flow

All numbers in Millions USD

	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Net Income	0	-1	2	1	-19	-27
Operating Cash Flow	0	3	2	2	-8	-8
Investing Cash Flow	-10	0	0	-	0	0
Financing Cash Flow	12	0	-2	-1	4	8
Change in Cash	0	3	0	1	-3	0

Global Institutional Holdings in Direct Digital Holdings Inc

Funds	Holdings
Geode Capital Management, LLC	0.03%
Vanguard Group Inc	0.02%
Steward Partners Investment Advisory, LLC	0%
Two Sigma Investments LLC	0%
Bank of America Corp	0%

See all

Insights on Direct Digital Holdings Inc

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

POSITIVE IMPACT
Price Rise
In the last 7 days, DRCT stock has moved up by 47.7%
POSITIVE IMPACT
Best in 3 Years
In the last 3 years, DRCT has outperformed top 5 stocks with highest market-cap in its industry
POSITIVE IMPACT
Revenue Rich
Revenue is up for the last 2 quarters, 7.98M → 8.40M (in $), with an average increase of 5.0% per quarter
NO EFFECT
Against Peers
In the last 1 year, QMMM HOLDINGS LTD has given 16359.9% return, outperforming this stock by 16457.7%
NEGATIVE IMPACT
Profit Down
Netprofit is down for the last 3 quarters, -2.24M → -11.66M (in $), with an average decrease of 177.2% per quarter

About Direct Digital Holdings Inc

Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Organisation	Direct Digital Holdings Inc
Headquarters	1177 West Loop South, Houston, TX, United States, 77027
Industry	Advertising Agencies
CEO	Mr. Mark D. Walker
E-voting on shares	Click here to vote

Key Management of Direct Digital Holdings Inc

Name	Title
Ms. Maria Vilchez Lowrey	Chief Growth Officer
Ms. Kristie MacDonald	Senior VP of Strategic Development
Ms. Lashawnda Goffin	Chief Executive Officer of Colossus SSP
Walter Frank	Member of IMS Investor Relations
Mr. Mark D. Walker	Co-Founder, Chairman & CEO
Mr. Keith W. Smith	Co-Founder, President & Director
Ms. Anu Pillai	Chief Technology Officer
Ms. M. Duyen Le CPA	Vice President of People & Culture

FAQs

What is Direct Digital Holdings Inc share price today?

Direct Digital Holdings Inc share price today is $4.82 as on May 6, 2026 at 12:33 am IST. Direct Digital Holdings Inc share today touched a day high of $5.17 and a low of $4.54.

What is the 52 week high and 52 week low for Direct Digital Holdings Inc share?

Direct Digital Holdings Inc share touched a 52 week high of $205.68 on May 5, 2025 and a 52 week low of $2.17 on April 27, 2026. Direct Digital Holdings Inc stock price today i.e. May 6, 2026 at 12:33 am IST is trending at $4.82,which is 97.66% down from its 52 week high and 122.12% up from its 52 week low.

What is Direct Digital Holdings Inc's market capitalisation today?

Direct Digital Holdings Inc market capitalisation is $0.00T as on May 6, 2026 at 12:33 am IST.

How to invest in Direct Digital Holdings Inc Stock (DRCT) from India?

Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
Step 2: Search for Direct Digital Holdings Inc on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Direct Digital Holdings Inc Shares that will get you 0.3112 shares as per Direct Digital Holdings Inc share price of $4.82 per share as on May 6, 2026 at 12:33 am IST.

What is the minimum amount required to buy Direct Digital Holdings Inc Stock (DRCT) from India?

Indian investors can start investing in Direct Digital Holdings Inc (DRCT) shares with as little as ₹95.28 or $1 (as of May 6, 2026 at 12:36 am IST) using the INDmoney app.
For example: If you want to invest $10 or ₹952.80 in Direct Digital Holdings Inc stock (as per the Rupee-Dollar exchange rate as on May 6, 2026 at 12:36 am IST). Based on Direct Digital Holdings Inc share’s latest price of $4.82 as on May 6, 2026 at 12:33 am IST, you will get 2.0747 shares of Direct Digital Holdings Inc. Learn more about fractional shares .