Direct Digital Holdings Inc Share Price

NASDAQ: DRCT

Small Cap

$0.41

-0.01

(-2.17%)

as on September 18, 2025 at 1:29 am IST

$₹

Direct Digital Holdings Inc Stock Performance

as on September 18, 2025 at 1:29 am IST

Day's Low
Day's High
$0.4
Day's Price Range
$0.45
$0.41
2.44%
Downside
9.76%
Upside
52 Week's Low
52 Week's High
$0.38
52-Week Price Range
$6.59
$0.41
7.29%
Downside
1507.32%
Upside

Direct Digital Holdings Inc share price movements today

Previous Close: $0.41
Open: $0.40
Volume: 1.6M
Day's Low - High: $0.4 - $0.45
52 Week Low - High: $0.38 - $6.59

Direct Digital Holdings Inc Historical Returns

1 Month Return: + 0.98 %
3 Month Return: -21.14 %
1 Year Return: -82.82 %
3 Year Return: -85.11 %
5 Year Return: 0 %

Direct Digital Holdings Inc Stock Fundamentals & Key Indicators

Check Direct Digital Holdings Inc market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$9.4M

EPS (TTM)

-0.9

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

3.02%

PE Ratio (TTM)

2.19

Industry PE ratio

P/B Ratio

PEG Ratio

EBITDA

-12.5M

Revenue (TTM)

36.5M

Profit Margin

-25.99%

Return On Equity TTM

0.00%

Direct Digital Holdings Inc Stock Valuation

Track how Direct Digital Holdings Inc P/E has moved over time to understand its valuation trends.

Direct Digital Holdings Inc in the last 5 years

Overview
Trends

Lowest (5.25x)

March 31, 2022

Industry (0.00x)

September 17, 2025

Today (2.19x)

September 17, 2025

Highest (79.40x)

March 31, 2024

LowHigh

Today’s Price to Earnings Ratio: 2.19x

Direct Digital Holdings Inc vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Direct Digital Holdings Inc with its industry peers.

Company	Analyst View	Market Cap	5 Years Return %	PE Ratio	Profit Margin %
Direct Digital Holdings Inc	BUY	$9.4M	NA	2.19	-25.99%
Applovin Corp	BUY	$200.6B	NA	81.25	42.35%
Omnicom Group Inc.	BUY	$14.9B	NA	11	8.67%
Interpublic Group Of Companies, Inc.	BUY	$9.7B	44.12%	22.34	4.99%
Trade Desk, Inc. - Class A Shares	BUY	$22.3B	6.21%	54.87	15.57%

See all

Stock Returns calculator for Direct Digital Holdings Inc Stock including INR - Dollar returns

The Direct Digital Holdings Inc stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Return is the profit earned when the US dollar rises in value compared to the Indian rupee.

Investment Value

₹1,00,000

Direct Digital Holdings Inc investment value today

Current value as on today

₹21,611

Returns

₹78,389

(-78.39%)

Returns from Direct Digital Holdings Inc Stock

₹82,988 (-82.99%)

Dollar Returns*

₹4,598 (+4.6%)

Analyst Recommendation on Direct Digital Holdings Inc Stock

Based on 9 analysts

BUY

77.78%

Buy

22.22%

Hold

0.00%

Sell

Based on 9 analysts, 77.78% of analysts recommend a 'BUY' rating for Direct Digital Holdings Inc. Average target price of $6

Direct Digital Holdings Inc Share Price Target

Get share price movements and forecasts by analysts on Direct Digital Holdings Inc.

What analysts predicted

93.17%UPSIDE

Target Price

Current Price

$0.41

Analyzed by

9 Analysts

Target

$6.00

Direct Digital Holdings Inc target price $6, a slight upside of 93.17% compared to current price of $0.41. According to 9 analysts rating.

Direct Digital Holdings Inc Stock's Interest Amongst Investors

Search interest for Direct Digital Holdings Inc Stock has increased by 36% in the last 30 days, reflecting an upward trend in search activity.

Time period: August 19, 2025 to September 18, 2025

Change:36% versus previous 30 day period

Direct Digital Holdings Inc Quarterly Profit & Loss

All numbers in Millions USD

	Mar 2023	Jun 2023	Sep 2023	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025
Total Revenue	21	35	59	41	22	21	9	9	8	10
Gross Profit	6	10	11	3	4	5	3	2	2	0
Operating Income	0	2	4	0	-2	-2	-3	-4	-3	-2
EBITDA	0	2	4	0	-	-	2	-4	-3	-1
Interest Expense	1	1	1	1	1	1	1	1	1	1
Depreciation	0	0	0	0	0	0	0	0	0	0
Income Before Tax	-1	1	3	0	-4	-3	0	-6	-5	-4
Income Tax Expense	0	0	0	0	-	-	6	3	-3	-1
Net Income	-1	1	3	-1	0	0	-2	-2	-2	-2
Net Profit Margin	-6.29%	3.38%	5.63%	-2.99%	-3.48%	-2.70%	-29.64%	-24.01%	-28.87%	-22.17%

Direct Digital Holdings Inc Annual Profit & Loss

All numbers in Millions USD

	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Revenue	6	12	38	88	157	62
Gross Profit	1	5	18	28	37	17
Operating Income	0	0	4	6	6	-13
EBITDA	0	0	6	9	8	-5
Interest Expense	0	0	3	3	4	5
Depreciation	-	0	1	2	2	2
Income Before Tax	0	0	-1	3	2	-13
Income Tax Expense	0	0	0	0	0	6
Net Income	0	0	-1	2	1	-6
Net Profit Margin	-14.09%	-7.28%	-3.95%	3.32%	1.26%	-10.01%

Direct Digital Holdings Inc Quarterly Cash Flow

All numbers in Millions USD

	Jun 2023	Sep 2023	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025
Net Income	1	3	-1	0	0	-6	-6	-5	-4
Operating Cash Flow	0	1	-1	-5	-4	3	-1	-2	-2
Investing Cash Flow	0	-	-	-	-	0	-	0	0
Financing Cash Flow	0	-1	1	3	2	0	-1	3	2
Change in Cash	-1	0	0	-1	-2	3	-2	0	0

Direct Digital Holdings Inc Annual Cash Flow

All numbers in Millions USD

	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Net Income	0	-1	2	1	-19
Operating Cash Flow	0	3	2	2	-8
Investing Cash Flow	-10	0	0	-	0
Financing Cash Flow	12	0	-2	-1	4
Change in Cash	0	3	0	1	-3

Global Institutional Holdings in Direct Digital Holdings Inc

Funds	Holdings
Vanguard Group Inc	0.66%
Geode Capital Management, LLC	0.26%
Virtu Financial LLC	0.14%
JustInvest LLC	0.11%
BlackRock Inc	0.08%

See all

Insights on Direct Digital Holdings Inc

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

POSITIVE IMPACT
Profit Spike
Netprofit is up for the last 2 quarters, -2.35M → -2.24M (in $), with an average increase of 4.7% per quarter
POSITIVE IMPACT
Best in 3 Years
In the last 3 years, DRCT has outperformed top 5 stocks with highest market-cap in its industry
POSITIVE IMPACT
Revenue Rich
Revenue is up for the last 2 quarters, 8.15M → 10.14M (in $), with an average increase of 19.6% per quarter
NO EFFECT
Against Peers
In the last 1 year, Qmmm Holdings Ltd has given 1523.6% return, outperforming this stock by 1606.4%
NEGATIVE IMPACT
Price Dip
In the last 3 months, DRCT stock has moved down by -21.1%

About Direct Digital Holdings Inc

direct digital holdings brings state-of-the-art supply- and demand-side advertising platforms together under one umbrella company. our mission is two-fold: we deliver significant roi for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare and travel to financial services. we also offer advertisers of all sizes unparalleled reach within general market and multicultural media properties. the company delivers unique insights and access to a cross-section of audiences who value brands supporting their community and diverse content. direct digital holdings' sell- and buy-side solutions manage 17,500 clients daily, generating over 60 billion impressions per month across display, ctv, in-app, and other media channels.

Organisation	Direct Digital Holdings Inc
Headquarters	1177 West Loop South, Houston, TX, United States, 77027
CEO	Mr. Mark D. Walker
E-voting on shares	Click here to vote

Key Management of Direct Digital Holdings Inc

Name	Title
Ms. Anu Pillai	Chief Technology Officer
Ms. M. Duyen Le CPA	Vice President of People & Culture
Ms. Maria Vilchez Lowrey	Chief Growth Officer
Ms. Kristie MacDonald	Senior VP of Strategic Development
Ms. Lashawnda Goffin	Chief Executive Officer of Colossus SSP
Mr. Mark D. Walker	CEO, Co-Founder & Chairman
Mr. Keith W. Smith	Co-Founder, President & Director
Ms. Diana P. Diaz	Corporate Secretary & CFO

FAQs

What is Direct Digital Holdings Inc share price today?

Direct Digital Holdings Inc share price today is $0.41 as on September 18, 2025 at 1:29 am IST at the close of the market. Direct Digital Holdings Inc share today touched a day high of $0.45 and a low of $0.4.

What is the 52 week high and 52 week low for Direct Digital Holdings Inc share?

Direct Digital Holdings Inc share touched a 52 week high of $6.59 on December 24, 2024 and a 52 week low of $0.38 on August 11, 2025. Direct Digital Holdings Inc stock price today i.e. September 18, 2025 at 1:29 am IST is closed at $0.41,which is 93.78% down from its 52 week high and 7.87% up from its 52 week low.

What is Direct Digital Holdings Inc's market capitalisation today?

Direct Digital Holdings Inc market capitalisation is $0.00T as on September 18, 2025 at 1:29 am IST.

How to invest in Direct Digital Holdings Inc Stock (DRCT) from India?

Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
Step 2: Search for Direct Digital Holdings Inc on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Direct Digital Holdings Inc Shares that will get you 3.6585 shares as per Direct Digital Holdings Inc share price of $0.41 per share as on September 18, 2025 at 1:29 am IST.

What is the minimum amount required to buy Direct Digital Holdings Inc Stock (DRCT) from India?

Indian investors can start investing in Direct Digital Holdings Inc (DRCT) shares with as little as ₹87.816 or $1 (as of September 18, 2025 at 3:37 am IST) using the INDmoney app.
For example: If you want to invest $10 or ₹878.16 in Direct Digital Holdings Inc stock (as per the Rupee-Dollar exchange rate as on September 18, 2025 at 3:37 am IST). Based on Direct Digital Holdings Inc share’s latest price of $0.41 as on September 18, 2025 at 1:29 am IST, you will get 24.3902 shares of Direct Digital Holdings Inc. Learn more about fractional shares .