Simca Advertising Ltd IPO

Established market presence and media network in OOH Advertising.

Comprehensive advertising solutions for brand engagement

Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall.

Strong partnerships, industry collaborations and competitive market advantage.

Experienced management team with managerial, creative and technical expertise and industry relationships.

We are depended on leased media sites including media assets leased from the proprietorship firm of our promoter,Fahim Batliwala and do not own advertising infrastructure, which could adversely impact our business, results ofoperations, financial condition and cash flows.

We rely on the reputation of the SIMCA brand in Mumbai, and any damage to it could adversely affect our business,results of operations, financial condition and cash flows.

Our Promoter, Fahim Batliwala is involved into ventures which are in businesses similar to ours through variousproprietorship firms.

Out-of-Home (OOH) Advertising business is dependent on availability of space or sites for publishing of ads. Anysignificant increase in the prices of such ad space or sites or non-availability of such ad space or sites may adverselyaffect our business and results of operations.

Our operations are concentrated in Mumbai Metropolitan Region (MMR), and any loss of business in such regioncould have an adverse effect on our business, results of operations and financial condition.

We do not have long-term agreements with our customers. Any changes or cancellations to our orders may adverselyaffect our business, results of operations and financial condition.

Failure to maintain quality standards in advertising execution may lead to client disputes, legal liabilities, andreputational impact.

Our business requires us to obtain and renew certain registrations, licenses, and permits from government andregulatory authorities and failure to obtain and renew them in a timely manner may adversely our business.

Our industry is shifting towards digital OOH formats. Inability to timely invest in or adopt new technologies such asLED hoardings, programmatic advertising, or analytics tools may affect our competitiveness and relevance.

The Restated Financial Information provided in this Draft Red Herring Prospectus have been provided by the PeerReviewed Chartered Accountants who are not the Statutory Auditors of our Company.