Adcounty Media India Ltd IPO

The Company is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimisation. The Company operates multiple websites across various verticals, offers mobile apps, websites and a Programmatic tool called BidCounty, designed to enhance performance and branding campaigns of its clients. Its range of services include programmatic advertising that ensures that best conversion ratios and ad spend, Search Engine Optimisation (SEO) that amplifies online visibility and boosts organic traffic, social media marketing that enhance brand awareness; Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI) campaigns that aid sales, lead generation, user acquisition and re-targeting.