Purple Innovation Share Price (NASDAQ: PRPL)

$1.17

▲

0.06

(5.41%)

Last updated on August 30, 2025 at 1:29 am IST

$₹

Check the interactive Purple Innovation Stock chart to analyse performance

Purple Innovation stock performance

as on August 30, 2025 at 1:29 am IST

Today's Low:$1.13
Today's High:$1.18
$1.17
3.42%
Downside
Day's Volatility :4.24%
Upside
0.85%
52 Weeks Low:$0.56
52 Weeks High:$1.29
$1.17
52.14%
Downside
52 Weeks Volatility :56.59%
Upside
9.3%

Purple Innovation Stock Returns

Period	Purple Innovation Inc	Sector (Consumer Discretionary)	Index (Russel 2000)
3 Months	49.1%	8.4%	0.0%
6 Months	50.0%	7.3%	0.0%
1 Year	5.41%	23.9%	0.0%
3 Years	-65.99%	47.6%	-4.7%

Purple Innovation Inc Key Stats

Check Purple Innovation key stats like market cap, P/E ratio, EPS, Dividend Yield, and more.

Previous Close	$1.11
Open	$1.125
Today's High	$1.18
Today's Low	$1.13
Market Capitalization	$125.6M
Today's Volume	$564.7K
52 Week High	$1.29
52 Week Low	$0.56
Revenue TTM	$456.8M
EBITDA	$-9.3M
Earnings Per Share (EPS)	$-0.78
Profit Margin	-18.43%
Quarterly Earnings Growth YOY	-0.6%
Return On Equity TTM	-331.12%

Stock Returns calculator for Purple Innovation Stock including INR - Dollar returns

The Purple Innovation stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Return is the profit earned when the US dollar rises in value compared to the Indian rupee.

Investment Value

₹1,00,000

Purple Innovation investment value today

Current value as on today

₹1,02,784

Returns

₹2,784

(+2.78%)

Returns from Purple Innovation Stock

₹2,500 (-2.5%)

Dollar Returns*

₹5,284 (+5.28%)

Indian investors sentiment towards Purple Innovation Stock

23%

Period: Jul 31, 2025 to Aug 30, 2025. Change in 30 Days versus previous period

Search interest for Purple Innovation Stock from India on INDmoney has increased by 23% in the last 30 days, reflecting an upward trend in search activity.

Global Institutional Holdings in Purple Innovation Inc

Name
Holdings %
Name
Holdings %
Coliseum Capital Management LLC
43.29%
Wasatch Advisors LP
4.28%
BlackRock Inc
3.84%
No Street GP LP
3.33%
FMR Inc
3.18%
Vanguard Group Inc
2.43%

Analyst Recommendation on Purple Innovation Stock

Rating

Trend

Buy

57%Buy

42%Hold

0%Sell

Based on 14 Wall street analysts offering stock ratings for Purple Innovation(by analysts ranked 0 to 5 stars)

Purple Innovation Share Price Target

What analysts predicted

Upside of 116.52%

Target:

$2.53

Current:

$1.17

Purple Innovation share price target is $2.53, a slight Upside of 116.52% compared to current price of $1.17 as per analysts' prediction.

Purple Innovation Stock Insights

Price Movement
In the last 1 month, PRPL stock has moved up by 43.1%
Increasing Revenue
Revenue is up for the last 2 quarters, 104.17M → 105.1M (in $), with an average increase of 0.9% per quarter
Increasing Net Profit
Netprofit is up for the last 2 quarters, -19.13M → -17.34M (in $), with an average increase of 10.3% per quarter
PRPL vs SGI (1 yr)
In the last 1 year, Somnigroup International Inc. has given 60.2% return, outperforming this stock by 62.7%
PRPL vs SGI (3 yr)
In the last 3 years, Somnigroup International Inc. has given 225.7% return, outperforming this stock by 286.0%
Price to Sales
ForPRPL every $1 of sales, investors are willing to pay $0.3, whereas for Somnigroup International Inc., the investors are paying $3.0 for every $1 of sales.

Purple Innovation Inc Financials

Revenue

Profit

Cash Flow

Annually

Quarterly

FY19

FY20

FY21

FY22

FY23

FY24

	FY19	Y/Y Change
Revenue	$428.4M	↑ 49.89%
Net Income	$-22.6M	↑ 422.28%
Net Profit Margin	-5.27%	↓ 3.76%

	FY20	Y/Y Change
Revenue	$648.5M	↑ 51.39%
Net Income	$-236.9M	↑ 949.34%
Net Profit Margin	-36.53%	↓ 31.26%

	FY21	Y/Y Change
Revenue	$725.0M	↑ 11.8%
Net Income	$3.1M	↓ 101.31%
Net Profit Margin	0.43%	↑ 36.96%

	FY22	Y/Y Change
Revenue	$573.2M	↓ 20.94%
Net Income	$-92.5M	↓ 3069.49%
Net Profit Margin	-16.13%	↓ 16.56%

	FY23	Y/Y Change
Revenue	$510.5M	↓ 10.93%
Net Income	$-120.8M	↑ 30.59%
Net Profit Margin	-23.65%	↓ 7.52%

	FY24	Y/Y Change
Revenue	$487.9M	↓ 4.44%
Net Income	$-97.9M	↓ 18.93%
Net Profit Margin	-20.07%	↑ 3.58%

Q1 FY24

Q2 FY24

Q3 FY24

Q4 FY24

Q1 FY25

Q2 FY25

	Q1 FY24	Q/Q Change
Revenue	$120.0M	↓ 17.75%
Net Income	$-50.2M	↑ 173.92%
Net Profit Margin	-41.84%	↓ 29.28%

	Q2 FY24	Q/Q Change
Revenue	$120.3M	↑ 0.2%
Net Income	$27.0K	↓ 100.05%
Net Profit Margin	0.02%	↑ 41.86%

	Q3 FY24	Q/Q Change
Revenue	$118.6M	↓ 1.39%
Net Income	$-39.2M	↓ 145388.89%
Net Profit Margin	-33.08%	↓ 33.1%

	Q4 FY24	Q/Q Change
Revenue	$129.0M	↑ 8.75%
Net Income	$-8.5M	↓ 78.39%
Net Profit Margin	-6.57%	↑ 26.51%

	Q1 FY25	Q/Q Change
Revenue	$104.2M	↓ 19.23%
Net Income	$-19.1M	↑ 125.7%
Net Profit Margin	-18.37%	↓ 11.8%

	Q2 FY25	Q/Q Change
Revenue	$105.1M	↑ 0.89%
Net Income	$-17.3M	↓ 9.36%
Net Profit Margin	-16.5%	↑ 1.87%

FY19

FY20

FY21

FY22

FY23

FY24

	FY19	Y/Y Change
Profit	$189.0M	↑ 67.82%

	FY20	Y/Y Change
Profit	$305.1M	↑ 61.45%

	FY21	Y/Y Change
Profit	$293.7M	↓ 3.72%

	FY22	Y/Y Change
Profit	$208.1M	↓ 29.16%

	FY23	Y/Y Change
Profit	$171.8M	↓ 17.43%

	FY24	Y/Y Change
Profit	$181.1M	↑ 5.42%

Q1 FY24

Q2 FY24

Q3 FY24

Q4 FY24

Q1 FY25

Q2 FY25

	Q1 FY24	Q/Q Change
Profit	$41.7M	↓ 13.92%

	Q2 FY24	Q/Q Change
Profit	$48.9M	↑ 17.31%

	Q3 FY24	Q/Q Change
Profit	$35.2M	↓ 28.09%

	Q4 FY24	Q/Q Change
Profit	$55.3M	↑ 57.07%

	Q1 FY25	Q/Q Change
Profit	$41.0M	↓ 25.75%

	Q2 FY25	Q/Q Change
Profit	$37.7M	↓ 8.19%

FY19

FY20

FY21

FY22

FY23

FY24

	FY19	Y/Y Change
Operating Cash Flow	$22.9M	↓ 205.81%
Investing Cash Flow	$-10.8M	↓ 7.49%
Financing Cash Flow	$9.1M	↓ 78.28%

	FY20	Y/Y Change
Operating Cash Flow	$81.3M	↑ 254.6%
Investing Cash Flow	$-39.1M	↑ 263.1%
Financing Cash Flow	$47.4M	↑ 419.86%

	FY21	Y/Y Change
Operating Cash Flow	$-30.9M	↓ 138.03%
Investing Cash Flow	$-57.1M	↑ 45.79%
Financing Cash Flow	$56.6M	↑ 19.56%

	FY22	Y/Y Change
Operating Cash Flow	$-28.8M	↓ 6.89%
Investing Cash Flow	$-34.5M	↓ 39.53%
Financing Cash Flow	$13.4M	↓ 76.31%

	FY23	Y/Y Change
Operating Cash Flow	$-54.7M	↑ 89.98%
Investing Cash Flow	$-16.1M	↓ 53.45%
Financing Cash Flow	$55.8M	↑ 316.24%

	FY24	Y/Y Change
Operating Cash Flow	$-17.9M	↓ 67.34%
Investing Cash Flow	$-7.5M	↓ 53.12%
Financing Cash Flow	$27.5M	↓ 50.68%

Q1 FY24

Q2 FY24

Q3 FY24

Q4 FY24

Q1 FY25

Q2 FY25

	Q1 FY24	Q/Q Change
Operating Cash Flow	$-16.8M	↓ 1567.19%
Investing Cash Flow	$-3.1M	↓ 47.26%
Financing Cash Flow	$27.5M	↑ 450.68%

	Q2 FY24	Q/Q Change
Operating Cash Flow	$-8.9M	↓ 46.97%
Investing Cash Flow	$-2.2M	↓ 30.55%
Financing Cash Flow	$0.0	↓ 100.0%

	Q3 FY24	Q/Q Change
Operating Cash Flow	$1.1M	↓ 112.55%
Investing Cash Flow	$-1.1M	↓ 47.61%
Financing Cash Flow	$0.0	-

	Q4 FY24	Q/Q Change
Operating Cash Flow	$6.8M	↑ 504.2%
Investing Cash Flow	$-1.1M	↑ 1.86%
Financing Cash Flow	$0.0	-

	Q1 FY25	Q/Q Change
Operating Cash Flow	$-23.1M	↓ 441.22%
Investing Cash Flow	$-2.1M	↑ 86.6%
Financing Cash Flow	$17.8M	-

	Q2 FY25	Q/Q Change
Operating Cash Flow	$-4.0M	↓ 82.7%
Investing Cash Flow	$-3.0M	↑ 39.93%
Financing Cash Flow	$19.6M	↑ 10.0%

Purple Innovation Technicals Summary

Sell

Neutral

Buy

Purple Innovation is currently in a favorable trading position ( BUY ) according to technical analysis indicators.

Purple Innovation Inc Vs Peers

Returns

Ratio's

Overview

Company Name	1 Month	6 Month	1 Year	3 Years	5 Years
Purple Innovation Inc	44.62%	50.0%	5.41%	-65.99%	-95.84%
Somnigroup International Inc.	16.36%	34.38%	63.42%	230.71%	284.35%
Mohawk Industries Inc.	13.77%	14.14%	-11.99%	22.85%	44.4%
Whirlpool Corp.	12.6%	-5.44%	-5.17%	-40.01%	-47.78%
Sharkninja Inc	4.17%	17.81%	22.94%	176.53%	176.53%

Company Name	P/E Ratio	P/B Ratio	PEG Ratio	EPS	ROE	ROA	Div Yield	BVPS
Purple Innovation Inc	NA	NA	2.0	-0.35	-3.31	-0.08	NA	-0.14
Somnigroup International Inc.	25.89	25.89	NA	2.79	0.86	0.07	0.01	3.22
Mohawk Industries Inc.	17.64	17.64	0.93	9.08	0.06	0.03	NA	133.31
Whirlpool Corp.	753.15	NA	1.65	6.48	-0.04	0.03	0.07	42.18
Sharkninja Inc	31.96	31.96	2.33	5.14	0.27	0.1	NA	15.65

Company Name	Analyst View	Market Cap	5 Years Return %	PE Ratio	Profit Margin
Purple Innovation Inc	Buy	$125.6M	-95.84%	NA	-18.43%
Somnigroup International Inc.	NA	$11.7B	284.35%	25.89	7.79%
Mohawk Industries Inc.	Hold	$8.2B	44.4%	17.64	4.44%
Whirlpool Corp.	Sell	$5.2B	-47.78%	753.15	-0.94%
Sharkninja Inc	Buy	$16.5B	176.53%	31.96	8.82%

About Purple Innovation Inc

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Organization	Purple Innovation
Employees	1200
CEO	Mr. Robert T. DeMartini
Industry	Miscellaneous

Key Management of Purple Innovation Inc

Name	Title
Mr. Robert T. DeMartini	CEO & Director
Mr. Todd E. Vogensen CPA	CFO & Treasurer
Mr. Eric S. Haynor	Chief Operating Officer
Mr. George Turner Ulrich	Vice President of Accounting & Financial Reporting
Mr. John Jack Roddy IV	Chief People Officer & Chief Human Resources Officer
Mr. Jeffrey L. Hutchings	Chief Innovation Officer
Mr. Jeffery Scott Kerby	Chief of Owned Retail Officer
Tanya Sestak	Senior Director of Legal Operations

Important FAQs about investing in PRPL Stock from India :

What is Purple Innovation share price today?

Purple Innovation share price today is $1.17 as on August 30, 2025 at 1:29 am IST at the close of the market. Purple Innovation share today touched a day high of $1.18 and a low of $1.13.

What is the 52 week high and 52 week low for Purple Innovation share?

Purple Innovation share touched a 52 week high of $1.29 and a 52 week low of $0.56. Purple Innovation stock price today i.e. August 30, 2025 at 1:29 am IST is closed at $1.17, lower by 9.3% versus the 52 week high.

How to invest in Purple Innovation Stock (PRPL) from India?

Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
Step 2: Search for Purple Innovation on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Purple Innovation Shares that will get you 1.2821 shares as per Purple Innovation share price of $1.17 per share as on August 30, 2025 at 1:29 am IST.

What is the minimum amount required to buy Purple Innovation Stock (PRPL) from India?

Indian investors can start investing in Purple Innovation (PRPL) shares with as little as ₹88.286 or $1 (as of August 31, 2025) using the INDmoney app.
For example: If you want to invest $10 or ₹882.86 in Purple Innovation stock (as per the Rupee-Dollar exchange rate as on August 31, 2025). Based on Purple Innovation share’s latest price of $1.17 as on August 30, 2025 at 1:29 am IST, you will get 8.5470 shares of Purple Innovation. Learn more about fractional shares .

What are the returns that Purple Innovation has given to Indian investors in the last 5 years?

Purple Innovation stock has given -95.84% share price returns and 20.51% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?

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Purple Innovation Share Price (NASDAQ: PRPL)

Purple Innovation stock performance

Purple Innovation Stock Returns

Purple Innovation Inc Key Stats

Stock Returns calculator for Purple Innovation Stock including INR - Dollar returns

Indian investors sentiment towards Purple Innovation Stock

Global Institutional Holdings in Purple Innovation Inc

Analyst Recommendation on Purple Innovation Stock

Purple Innovation Share Price Target

Purple Innovation Stock Insights

Price Movement

Increasing Revenue

Increasing Net Profit

PRPL vs SGI (1 yr)

PRPL vs SGI (3 yr)

Price to Sales

Purple Innovation Inc Financials

Purple Innovation Technicals Summary

Purple Innovation Inc Vs Peers

About Purple Innovation Inc

Key Management of Purple Innovation Inc

Important FAQs about investing in PRPL Stock from India :

What is Purple Innovation share price today?

What is the 52 week high and 52 week low for Purple Innovation share?

How to invest in Purple Innovation Stock (PRPL) from India?

What is the minimum amount required to buy Purple Innovation Stock (PRPL) from India?

What are the returns that Purple Innovation has given to Indian investors in the last 5 years?

Discover More