Purple Innovation
NASDAQ: PRPL
$2.52
Live
as on
Purple Innovation Stock Performance
as on October 24, 2026 at 6:16 am IST
Day's Low
Day's High
$2.40$2.53
4.76%
Downside
0.40%
Upside
52 Week's Low
52 Week's High
$1.83$22.7527.38%
Downside
802.78%
Upside
Purple Innovation share price movements today
- Previous Close
- $2.53
- Open
- $2.40
- Volume
- 112.4K
- Market Cap
- $10.5M
- Day's Low - High
- $2.40 - $2.53
- 52 Week Low - High
- $1.83 - $22.75
Purple Innovation Historical Returns
- 1 Month Return
- -1.94 %
- 3 Month Return
- -63.86 %
- 1 Year Return
- -88.04 %
- 3 Year Return
- -91.97 %
- 5 Year Return
- -99.5 %
Purple Innovation Stock Fundamentals & Key Indicators
Check Purple Innovation market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.
Market Cap
$10.5M
EPS (TTM)
-11.24
Dividend Yield
0.00%
Quarterly Earnings Growth YOY
-0.60%
PE Ratio (TTM)
-0.21
Industry PE ratio
0.03
PEG Ratio
-0.01
EBITDA
7.0M
Revenue (TTM)
453.5M
Profit Margin
41.78%
Return On Equity TTM
107.92%
Purple Innovation vs Peer Comparison
Compare market cap, revenue, PE, and other key metrics of Purple Innovation with its industry peers.
Company | Analyst View | Market Cap | 5 Years Return % | PE Ratio | Profit Margin % | Dividend Yield % |
|---|---|---|---|---|---|---|
| Neutral | $10.5M | -99.50% | -0.21 | 41.78% | 0.00% | |
| StrongBuy | $28.0B | NA | 40.08 | 48.74% | 0.00% | |
| StrongBuy | $14.7B | NA | 24.65 | 44.58% | 1.05% | |
| NA | $22.7B | NA | 8.86 | 5.99% | 0.07% |
Stock Returns calculator for Purple Innovation Stock including INR - Dollar returns
The Purple Innovation stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.
*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.
Investment Value
₹1,00,000
Purple Innovation investment value today
Current value as on today
₹12,888
Returns
Returns from Purple Innovation Stock
Dollar Impact
₹972 (+0.97%)
Analyst Recommendation on Purple Innovation Stock
Based on 1 analysts
0.00%
Buy
100.00%
Hold
0.00%
Sell
Based on 1 analysts, 100% of analysts recommend a 'HOLD' rating for Purple Innovation. Average target price of $25
Purple Innovation Share Price Target
Get share price movements and forecasts by analysts on Purple Innovation.
What analysts predicted
89.92%UPSIDE
Target Price
$25
Current Price
$2.52
Analyzed by
1 Analysts
Target
$25.00
Purple Innovation target price $25, a slight upside of 89.92% compared to current price of $2.52. According to 1 analysts rating.
Indian Investors' Interest in Purple Innovation Stock
Search interest for Purple Innovation Stock has decreased by -9% in the last 30 days, reflecting a downward trend in search activity.
Time period: to
Purple Innovation Quarterly Profit & Loss
All numbers in Millions USD
Purple Innovation Annual Profit & Loss
All numbers in Millions USD
Purple Innovation Quarterly Cash Flow
All numbers in Millions USD
Purple Innovation Annual Cash Flow
All numbers in Millions USD
Insights on Purple Innovation
Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.
POSITIVE IMPACTRevenue Rich
Revenue is up for the last 2 quarters, 95.73M → 98.27M (in $), with an average increase of 2.6% per quarter
- POSITIVE IMPACT
Profit Spike
Netprofit is up for the last 2 quarters, -30.54M → -3.23M (in $), with an average increase of 845.5% per quarter
NO EFFECTAgainst Peers
In the last 1 year, SharkNinja, Inc. has given 105.7% return, outperforming this stock by 193.7%
- NO EFFECT
Against Peers
In the last 3 years, SharkNinja, Inc. has given 381.3% return, outperforming this stock by 473.3%
NEGATIVE IMPACTPrice Dip
In the last 3 months, PRPL stock has moved down by -63.9%
About Purple Innovation
| Organisation | Purple Innovation |
| Headquarters | 4100 North Chapel Ridge Rd, Lehi, UT, 84048, US |
| Industry | Furnishings, Fixtures & Appliances |
| CEO | Rob DeMartini |
Key Management of Purple Innovation
Name | Title |
|---|---|
Mr. Robert T. DeMartini | CEO & Director |
Mr. Jeffrey L. Hutchings | Chief Innovation Officer |
Mr. Robert Gerard Lucian | Chief Financial Officer |
Mr. George Turner Ulrich | Vice President of Accounting & Financial Reporting |
Mr. Jeffery Scott Kerby | Chief of Owned Retail Officer |
FAQs
What is Purple Innovation share price today?
Purple Innovation share price today is $2.52 as on . Purple Innovation share today touched a day high of $2.53 and a low of $2.40.
What is the 52 week high and 52 week low for Purple Innovation share?
Purple Innovation share touched a 52 week high of $22.75 on and a 52 week low of $1.83 on . Purple Innovation stock price today i.e. is trending at $2.52,which is 88.92% down from its 52 week high and 37.70% up from its 52 week low.
What is Purple Innovation's market capitalisation today?
Purple Innovation market capitalisation is $0.00T as on .
How to invest in Purple Innovation Stock (PRPL) from India?
- Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
- Step 2: Search for Purple Innovation on INDmoney app. Click on Buy button.
What is the minimum amount required to buy Purple Innovation Stock (PRPL) from India?
Indian investors can start investing in Purple Innovation (PRPL) shares with as little as ₹94.94000244140625 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹949.40 in Purple Innovation stock (as per the Rupee-Dollar exchange rate as on ).
Based on Purple Innovation share’s latest price of $2.52 as on October 24, 2026 at 12:46 am IST, you will get 3.9683 shares of Purple Innovation. Learn more about
fractional shares .
What are the returns that Purple Innovation has given to Indian investors in the last 5 years?
Purple Innovation stock has given -99.5% share price returns and 26.35% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?