Yaap Digital Ltd IPO

Digital by Design, not by Transition.

Focus on trio of Data, Content and Technology.

We are Built for Now.

Experienced Promoters and professional Senior Management.

Well diversified customer base with long standing relationships.

Established internal infrastructure for efficient delivery of services.

The companys business is concentrated around key clients, which account for a significant amount of its revenue. If the company fails toretain these clients, or diversify its client base or if the companys key clients reduce their marketing budgets, the companys business, revenuegrowth, results of operations, cash flows and financial condition may be materially and adversely affected.

The companys operations are dependent on a limited number of key suppliers. Any disruption or change in terms with thesesuppliers could impact its ability to deliver services, affecting the companys business, financial condition, and results ofoperations.

The companys revenues are highly dependent on certain key industries. Any decrease in demand for marketing services in theseindustry verticals could reduce its revenues and adversely affect our business, financial condition and results ofoperations.

Digital marketing forms a substantial part of its offerings and hence is the companys major source of income. Any changes intrend, decrease in digital advertisement-spend by its clients could have a material adverse effect on the companys business,revenue growth and results of operations and financial condition.

The companys inability to consistently upgrade its data analytics capabilities in line with the latest technologies or if the companys databasedpredictions are wrong because its technology hasnt evolved enough or due to any other reasons, it may adverselyaffect the companys quality of services and clients satisfaction. The cost of implementing any new technologies could adverselyaffect its business and financial condition.

Companies may undertake their advertising projects, market research and data analysis functions inhouse and settingup dedicated departments to service their marketing needs, thus reducing the companys prospective customer base. This mayadversely affect its revenues and growth prospects.

The companys results of operations and its key business measures are subject to quarterly variations that could cause fluctuationsin the companys results of operations.

The companys inability to maintain and enhance its brand name and reputation can have a material adverse effect on the companys revenueof operations.

The companys efforts to diversify its service portfolio through new initiatives may adversely affect the companys business operations,expenses and customer satisfaction.

The company does not have long-term agreements with its customers. Any changes or cancellations to the companys orders may adverselyaffect its business, results of operations and financial condition.