
- How do Visa and Mastercard actually make money?
- Visa vs Mastercard earnings: Which business is more profitable?
- Where do their competitive strengths differ?
- Visa vs Mastercard valuation: Which stock is cheaper?
- What could drive future growth for Visa and Mastercard?
- What could hold back Visa and Mastercard’s profits?
- Author’s take: What would justify today’s valuations?
Visa and Mastercard can earn money from your card payment without selling you the product or lending you the money. They run the networks that help banks and merchants complete the transaction.
That makes both interesting businesses. But which offers more for the price investors pay?
Visa is larger, while Mastercard grew adjusted earnings faster in their latest comparable quarter. Their differences in profitability, services and valuation reveal what shareholders are actually paying for and what each company must deliver next. Let’s understand this simply:
How do Visa and Mastercard actually make money?
When you pay with a credit card, the bank that issued it decides whether to approve the purchase. The payment network helps route the request and supports the exchange of transaction information and settlement between the financial institutions involved.
Visa and Mastercard are paid for providing this infrastructure and associated services. The cardholder’s interest bill belongs to the lending relationship with the issuer. It is not the networks’ core source of income.
| Part of the business | Visa | Mastercard |
| Core payment infrastructure | Service, data-processing and international-transaction revenue | Domestic, cross-border and transaction-processing assessments, reduced by customer rebates and incentives |
| Additional services | Issuing, acceptance, risk, security and advisory solutions | Security, authentication, consumer engagement and business insights, among other services |
| Interchange fees | Generally paid by the merchant’s financial institution to the card issuer; separate from Visa’s revenue | Generally paid to the issuer; Mastercard does not earn interchange as revenue |
Sources: Visa FY2025 Form 10-K, business model and revenue recognition and Mastercard FY2025 Form 10-K, business model and interchange.
This helps explain their economics: they can benefit from more spending without financing every purchase themselves. However, they still face operational, settlement and counterparty risks. They also compete for bank and merchant relationships, often through incentives that reduce the revenue they retain.
Visa vs Mastercard earnings: Which business is more profitable?
Visa’s financial year ends in September; Mastercard’s ends in December. Fortunately, Visa’s fiscal Q3 2026 and Mastercard’s Q2 2026 both cover the three months ended June 30, 2026.
These were their latest released quarterly results at the research cutoff. Visa’s next results are scheduled after the US close on October 27, while Mastercard reports on October 29.
| Financial measure: April - June 2026 | Visa | Mastercard |
| Net revenue | $11.633 billion | $9.277 billion |
| Reported revenue growth, year on year | 14% | 14% |
| Revenue growth excluding currency effects | 13% | 12% |
| GAAP net income | $5.628 billion | $4.388 billion |
| Adjusted net-income growth | 8% | 18% |
| Adjusted diluted EPS growth | 11% | 21% |
| GAAP operating margin | 59.1% | 60.2% |
| Adjusted operating margin | 66.7% | 61.1% |
Sources: Visa FY26 Q3 earnings release, Visa’s financial presentation, Mastercard Q2 2026 earnings release and Mastercard’s financial presentation. Next-result dates: Visa announcement and Mastercard announcement.
Visa generated more revenue and profit in dollars. Mastercard grew adjusted profits faster, despite both reporting the same headline revenue growth rate. That indicates stronger profit growth below the revenue line in this quarter; it does not establish a permanent growth advantage.
The margin comparison needs care. Visa’s reported expenses included substantial severance and litigation-related charges. Removing the specified adjustments lifts its operating margin above Mastercard’s, reversing the ranking on reported margins.
Adjusted results help explain operating trends, but the excluded charges can still have economic costs. Neither margin measure should be read alone.
Where do their competitive strengths differ?
Both benefit from a payment network that is hard to replicate
Banks want cards their customers can use widely. Merchants want to accept cards their customers already carry. Each side makes the network more useful to the other, helping Visa and Mastercard attract and retain business.
A new competitor must build those relationships while making payments secure and reliable. A popular app alone cannot recreate that network. Even digital wallets can use Visa or Mastercard behind the scenes, allowing the networks to earn when the way customers pay changes.
Visa’s size can help it turn more revenue into profit
Running a payment network requires spending on technology, security and reliability. Visa’s larger business can spread some of those costs across more payment activity, helping it retain a greater share of revenue as operating profit.
In the latest comparable quarter, Visa generated more revenue and had a higher adjusted operating margin than Mastercard. That supports its investment case, although maintaining the advantage requires controlling costs while continuing to invest and compete for customers.
Mastercard’s services business is already substantial
Mastercard’s value-added services and solutions generated approximately 41.2% of quarterly net revenue. Its offerings include fraud prevention, authentication and business insights, giving it more ways to earn from client relationships beyond processing a transaction.
| Services measure: three months ended June 30, 2026 | Visa | Mastercard |
| Disclosed value-added services revenue | Approximately $3.8 billion | $3.826 billion |
| Reported year-on-year growth | 33% | 20% |
| Reporting structure | Recognised across service, data-processing and other revenue | A separately disclosed net-revenue category |
Sources: Visa June 2026 Form 10-Q, revenue note and MD&A and Mastercard June 2026 Form 10-Q, revenue note and MD&A.
The figures challenge an overly neat description of Visa as only a scale business and Mastercard as only a services business. Both are expanding services and Visa’s disclosed category grew faster in this quarter. The stronger long-term model will depend on client demand, pricing and the costs of delivering those services.
Visa vs Mastercard valuation: Which stock is cheaper?
A lower share price does not make a company cheaper. What matters is the price relative to the earnings represented by each share.
For a consistent comparison, the following calculations use the same closing date and the same four-quarter earnings window. Trailing earnings cover July 2025 through June 2026, constructed by adding each company’s reported quarterly diluted EPS.
| Valuation measure | Visa | Mastercard |
| Share price: October 26, 2026 close | $404.16 | $613.50 |
| Sum of four quarters’ GAAP diluted EPS | $11.76 | $18.18 |
| Price / trailing GAAP EPS | Approximately 34.4 times | Approximately 33.7 times |
| Sum of four quarters’ adjusted diluted EPS | $12.78 | $18.78 |
| Price / trailing adjusted EPS | Approximately 31.6 times | Approximately 32.7 times |
Sources: Stock Analysis Visa price history and Mastercard price history; Visa and Mastercard quarterly earnings releases for September 2025, December 2025, March 2026 and June 2026.
Mastercard is modestly cheaper on reported earnings; Visa is cheaper on adjusted earnings. Visa’s larger gap between the two earnings measures helps explain the reversal.
The adjusted multiples imply paying roughly $32 for every $1 of trailing adjusted profit at either company. That makes the durability of future growth important. A small difference in starting valuation can be outweighed by differences in future profit growth or a change in the multiple investors are willing to pay.
Mastercard’s faster recent adjusted profit growth helps explain the argument for its adjusted-earnings premium. Visa’s larger business and higher adjusted margin support a different case. The evidence does not establish that either deserves any valuation regardless of price.
What could drive future growth for Visa and Mastercard?
More digital spending and services can drive growth
As more purchases move from cash to payments through their networks, Visa and Mastercard have more opportunities to earn fees. Spending abroad including purchases from overseas websites can also generate cross-border fees.
They can earn additional revenue by selling fraud prevention, security and other services to banks and merchants. Growth therefore comes from both handling more payments and providing more services around those payments.
Their latest comparable quarter showed continued growth in payment activity:
| Growth measure: quarter ended June 30, 2026 | Visa | Mastercard |
| Payment or purchase volume | Payments volume increased 10% | Purchase volume increased 10% |
| Cross-border volume | Increased 12%, excluding transactions within Europe | Total cross-border volume increased 12% |
Sources: Visa FY26 Q3 and Mastercard Q2 2026 earnings releases.
Stablecoins and AI payments are becoming operating initiatives
Both companies are trying to supply infrastructure for new ways of moving money. Stablecoins are digital tokens designed to maintain a stable value, commonly against a currency. AI-payment tools aim to let authorised software complete transactions within customer-defined controls.
| Growth area | Visa’s latest relevant development | Mastercard’s latest relevant development |
| Stablecoin infrastructure | October 15: Visa Direct stablecoin capabilities began moving into commercial deployment, with Inyo Global the first enabler of stablecoin prefunding in production | October 15: Global Money Platform launched with BVNK, combining traditional-money and stablecoin capabilities following the August acquisition |
| AI-enabled payments | October 20: A live pilot with BILL and Billtrust enabled authorised agents to execute approved invoice payments through supplier portals | September 30: Agent Pay expanded with trust and intelligence services to provide more context for AI-initiated transactions |
Sources: Visa’s October 15 stablecoin announcement and October 20 invoice-payment pilot; Mastercard’s October 15 Global Money Platform launch and September 30 Agent Pay expansion.
These developments show how the networks could participate in technologies sometimes described as threats to their business. They do not yet establish a material earnings contribution from the specific launches. Payment adoption, the fees retained and implementation costs will determine their financial value.
What could hold back Visa and Mastercard’s profits?
Bigger customer incentives can absorb some growth
Visa and Mastercard offer banks and other partners incentives to win contracts and encourage payment activity. These incentives are deducted from revenue, reducing the amount each network keeps.
In the June quarter, incentives increased faster than net revenue at both companies:
| Year-on-year growth: quarter ended June 30, 2026 | Visa | Mastercard |
| Customer incentives and rebates | 18% | 22% |
| Net revenue | 14% | 14% |
Sources: Visa FY26 Q3 earnings release and Mastercard June 2026 Form 10-Q.
Offering incentives can secure valuable, long-term business. The risk arises if the extra earnings from those contracts do not justify the concessions. More payment activity alone does not show how profitable a customer relationship will become.
Adjusted earnings leave out some expenses
Adjusted earnings remove selected expenses to help explain the underlying business. However, those excluded expenses can still create financial obligations.
In the June quarter, Visa excluded $563 million in severance costs and $237 million in specified litigation provisions from adjusted results. Mastercard excluded $82 million in litigation provisions. Both also made other adjustments.
This matters when comparing Visa’s higher adjusted margin with Mastercard’s faster adjusted earnings growth. If excluded costs keep returning, adjusted results may give an overly favourable impression of sustainable profitability. Reported earnings and cash generation help investors check that picture.
Author’s take: What would justify today’s valuations?
The valuation gap is small enough that sustainable profit growth deserves more attention than a marginally lower P/E ratio. Visa’s larger business and higher adjusted margin offer a strong starting point. Mastercard’s faster recent adjusted earnings growth makes its modest premium on adjusted earnings understandable but one quarter cannot establish how long that advantage will last.
For Visa, the test is whether scale continues to support profitability as technology spending and customer incentives increase. For Mastercard, it is whether services and payment growth can sustain its earnings momentum without requiring increasingly expensive customer deals.
Both companies can benefit as digital commerce expands. The shareholder outcome depends on how much of that opportunity reaches profits after costs and how much growth investors have already paid for. The stronger investment case will come from meeting those expectations consistently, rather than leading on one quarter’s growth or margin.