Musk vs Zuckerberg: Will Instagram Threads dethrone Twitter?

In the ever-evolving world of social media, Meta Platforms (formerly Facebook) has once again captured our attention with the launch of its new app, Threads. This app is poised to rival Twitter. With its integration with Instagram, Threads has the potential to become an easy addition for the platform's already massive user base of over 2 billion monthly active users.

Meta Platforms: Historical Share Price 

(Data as on July 6, 2023)

Threads vs Twitter: What is ‘Threads’?

So, what exactly is Threads all about? This app focuses on providing a space for users to share their thoughts, updates, and interests in a concise and engaging manner. Each post in Threads can be up to 500 characters long, giving users the freedom to express themselves in a meaningful way. Furthermore, these posts can include links, photos, and videos up to 5 minutes in length, making it a versatile platform for various types of content.

Threads vs Twitter: Features of Threads

One of the most significant advantages that Threads brings to the table is its seamless integration with Instagram. Users can log in to Threads using their existing Instagram credentials, allowing them to effortlessly follow the same accounts they already engage with on Instagram. This integration opens up a world of possibilities, as users can now enjoy a streamlined experience across both platforms, maximizing their social media interactions.

Threads vs Twitter: User base

When we compare the active user base of Threads with other popular platforms, the numbers speak for themselves. As of March 2023, Meta reported that its family daily active people (DAP) stood at an impressive 3.02 billion on average, marking a 5% increase compared to the previous year. Additionally, the family monthly active people (MAP) figure reached 3.81 billion as of March 31, 2023, also showing a 5% year-over-year increase. These staggering numbers highlight the immense popularity and reach of Meta's platforms, including Threads.

Threads vs Twitter: Time taken to reach 1M:

What sets Threads apart from its competitors is the incredible speed at which it has garnered users. Within less than two hours of its launch, Threads managed to attract 1 million users. To put this into perspective, Instagram, another highly popular social media platform owned by Meta, took around 2.5 months to reach the same milestone. 

Facebook, the flagship platform of Meta, took 10 months, while Spotify, the renowned music streaming service, took 5 months. Even Twitter, one of the pioneers of microblogging, required a staggering 2 years to reach 1 million users. Perhaps most astonishingly, it took Netflix, the leading streaming platform, approximately 3.5 years to achieve this feat. And, as for ChatGPT, well, it only took 5 days!

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