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Top eCommerce Stocks In US Market

If you're looking to invest in US stocks from India, top e-commerce stocks in the US offer exposure to one of the most dynamic digital sectors globally. The US e-commerce market, second only to China, is projected to grow at a 9.4% CAGR from 2024 to 2028, reaching over $1.6 trillion by decade’s end (Statista). With over 230 million Americans shopping online and mobile commerce driving 77% of traffic, companies like Amazon, Shopify, and Etsy are leading the charge. This guide covers key trends, benefits, risks, and how you can invest in these high-growth stocks easily via INDmoney.

What are eCommerce Stocks?

eCommerce stocks are publicly listed companies that derive a significant portion of their revenue from selling goods or services over the internet. These can include:

What sets eCommerce stocks apart is their ability to scale rapidly, leverage technology to improve margins, and diversify revenue through subscriptions, ads, and services. Unlike traditional retail, these companies operate globally with relatively lower fixed costs and benefit from higher data-driven personalization and operational efficiency.

List of Top E-commerce Stocks in the US

The US eCommerce Industry

The US is the world’s second-largest eCommerce market after China. According to Statista, the American eCommerce industry is expected to grow at a CAGR of 9.4% between 2024 and 2028, reaching over $1.6 trillion by the end of the decade.

US e-commerce industry: Key growth drivers

  • Digital-first consumer behavior: Over 230 million Americans shopped online in 2024, driven by convenience, discounts, and fast delivery.
  • AI and automation: Platforms are investing heavily in AI-driven search, personalized recommendations, and automated fulfillment, improving conversion rates, as well as, margins.
  • Mobile commerce: With 98% of Americans owning a cellphone (Pew Research) and 77% of shopping traffic coming from mobile (Gauss), high mobile penetration is fuelling US online retail by enabling on-the-go access and faster checkouts.
  • Cross-border expansion: US e-commerce platforms increasingly serve international markets, giving them multi-currency, multi-region revenue opportunities.
  • Creator and social commerce: Platforms like Etsy and Shopify are powering creator-led businesses, while Amazon and Walmart are integrating influencer commerce and livestream shopping.

Benefits of Investing in US e-Commerce stocks

  1. Secular growth trend:  The shift to online shopping is long-term and irreversible. As digital penetration deepens, more sectors, from groceries to luxury, are moving online.
  2. Scalability & margin expansion:  eCommerce businesses scale with lower overhead, and many supplement product sales with high-margin services such as ads, cloud, and logistics.
  3. Diversified revenue streams: Amazon earns from retail, AWS, Prime, and ads. Shopify monetizes through subscriptions, payments, and app integrations. This diversification reduces business risk.
  4. Innovation-driven models: Companies are continuously investing in AI, drone delivery, cashier-less stores, and smart logistics to stay ahead, offering investors long-term innovation upside.
  5. Digital ecosystems: Many eCommerce players are embedded in larger ecosystems (like Apple Pay, Google Shopping, or Shopify’s App Store), creating stickiness and recurring revenue.

Risks of investing in eCommerce stocks

  1. Valuation sensitivity: Growth stocks in this space often trade at high P/E or P/S multiples. In times of interest rate hikes or economic slowdowns, they can experience sharp corrections.
  2. Logistics, fulfillment costs: Rising fuel prices, wage inflation, and supply chain disruptions can compress margins, especially for inventory-heavy models.
  3. Regulatory, antitrust scrutiny: Major players like Amazon and Google face increasing scrutiny over competition practices, data privacy, and labor rights.
  4. Dependence on consumer spending: eCommerce performance is often tied to consumer sentiment and disposable income. In a recessionary environment, discretionary online spending can drop.
  5. Cybersecurity risks: Being digital-first, these companies are vulnerable to data breaches, payment fraud, and platform attacks, which can impact trust and valuation.

How to Invest in best eCommerce stocks in the US via INDmoney

INDmoney allows Indian residents to invest in top-performing US eCommerce companies seamlessly under the RBI's Liberalized Remittance Scheme (LRS).

Step 1: Create your US Stocks Account for free on the INDmoney app
Step 2: Complete digital KYC and fund your account in INR
Step 3: Search for eCommerce companies (e.g., Amazon, Shopify, Etsy)
Step 4: Start investing, even with as little as ₹100, via fractional shares

INDmoney also provides analyst ratings, dividend updates, price alerts, and curated watchlists to help you make informed investing decisions.

How to analyze eCommerce stocks

When evaluating eCommerce companies, consider these key metrics and qualitative factors:

  • GMV (Gross Merchandise Volume): Measures total transaction value processed on the platform.
  • Take rate: Shows what percentage of GMV the company keeps as revenue.
  • Active buyer growth: Indicates user acquisition and retention efficiency.
  • Average Order Value (AOV): Higher AOV means better monetization per customer.
  • Margins and operating leverage: Key to understanding scalability as higher margins and operating leverage mean eCommerce companies can grow revenue faster than costs, making their business models more scalable and profitable over time.
  • International Revenue Mix: Exposure to multiple markets de-risks geographic concentration.
  • Product vs. platform model: Companies like Amazon hold inventory, while Shopify and eBay act as intermediaries, affecting cost structure and risk.

Frequently Asked Questions

What is an eCommerce stock?

An eCommerce stock is a publicly listed company that generates a significant share of revenue from online sales of goods or services, including platforms like Amazon, Etsy, Shopify, and eBay.

How to invest in top eCommerce stocks in the US from India?

You can invest through platforms like INDmoney by completing your KYC, transferring funds to US stocks account, and buying fractional or full shares of top companies like Amazon, Walmart, or Shopify.

What is the best eCommerce stock to buy in the US?

Amazon is widely considered the most dominant due to its global scale, AWS profits, and consistent innovation. Shopify is a high-growth option, while Walmart offers stability through its hybrid model.

Is it good to invest in eCommerce?

Yes, especially for long-term investors. The shift to digital retail is global and ongoing, with the sector expected to grow at ~10% CAGR through 2028. However, short-term volatility can occur due to market sentiment.

Who is the biggest player in eCommerce?

Amazon is the largest eCommerce company both in the US and globally. In 2024, its global ecommerce sales alone accounted for nearly 40% of all sales from retailers in the Top 2000.

Are e-commerce stocks risky?

Yes, they carry risks like market volatility, competition, and changes in consumer behaviour. You must do thorough research and consider these risks before investing.

How can I track the performance of my e-commerce stocks?

You can track all your e-commerce investments on a single dashboard using INDmoney's Investment Tracker tool.