Viad Corp share price logo

Viad Corp Share Price

NYSE: PRSU

Small Cap

$33.98

-1.67

(-4.70%)

as on

Viad Corp Stock Performance

as on March 21, 2026 at 6:59 am IST

  • Day's Low

    Day's High

    $33.79
    $35.71
    downward going graph

    0.56%

    Downside

    5.09%

    Upside

    downward going graph
  • 52 Week's Low

    52 Week's High

    $26.66
    $38.33
    downward going graph

    21.54%

    Downside

    12.80%

    Upside

    downward going graph

Viad Corp share price movements today

Previous Close
$35.66
Open
$35.71
Volume
524.7K
Day's Low - High
$33.79 - $35.71
52 Week Low - High
$26.66 - $38.33

Viad Corp Historical Returns

1 Month Return
-8.52 %
3 Month Return
-2.91 %
1 Year Return
-7 %
3 Year Return
0 %
5 Year Return
0 %

Viad Corp Stock Fundamentals & Key Indicators

Check Viad Corp market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$1.0B

EPS (TTM)

1.37

Dividend Yield

0.00%

PE Ratio (TTM)

40.52

Industry PE ratio

0

PEG Ratio

1.7103

Return On Equity TTM

6.03%

Viad Corp Stock Valuation

Track how Viad Corp P/E has moved over time to understand its valuation trends.

Viad Corp in the last 5 years

  • Overview

  • Trends

Lowest (19.90x)

September 30, 2025

Industry (0.00x)

March 21, 2026

Today (40.52x)

March 21, 2026

Highest (36.37x)

December 31, 2025

LowHigh

Today’s Price to Earnings Ratio: 40.52x

Viad Corp vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Viad Corp with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %
NA$1.0BNA40.525.01%
BUY$71.9B190.62%17.4323.80%
BUY$32.6B-0.29%12.2910.37%
BUY$34.5B-16.71%12.3510.37%
BUY$138.4B89.01%25.9320.08%

Stock Returns calculator for Viad Corp Stock including INR - Dollar returns

The Viad Corp stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Return is the profit earned when the US dollar rises in value compared to the Indian rupee.

Investment Value

₹1,00,000

  • 1Y

Viad Corp investment value today

Current value as on today

₹1,02,337

Returns

₹2,337

(+2.34%)

Returns from Viad Corp Stock

₹7,108 (-7.11%)

Dollar Returns*

₹9,445 (+9.44%)

Viad Corp Stock’s Investor Sentiment and Interest

Search interest for Viad Corp Stock has decreased by -56% in the last 30 days, reflecting a downward trend in search activity.

Time period: to

Change:-56% versus previous 30 day period

Viad Corp Quarterly Profit & Loss

All numbers in Millions USD

Sep 2023
Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Total Revenue
365
291
273
101
455
-741
37
116
241
57
Gross Profit
76
4
-8
92
92
-96
35
107
122
2
Operating Income
72
0
-12
8
84
-99
-31
18
105
-26
EBITDA
83
13
0
19
92
-144
-20
23
120
-13
Interest Expense
12
10
11
3
11
13
1
1
2
2
Depreciation
12
13
13
14
14
0
10
11
-
11
Income Before Tax
58
-10
-25
3
66
-122
-33
10
105
-28
Income Tax Expense
9
5
0
2
10
-10
-1
3
17
-2
Net Income
41
-15
-25
29
48
315
-31
5
73
-25
Net Profit Margin
11.28%
-5.26%
-9.18%
28.96%
10.67%
-42.59%
-82.85%
4.84%
30.63%
-45.02%

Viad Corp Annual Profit & Loss

All numbers in Millions USD

Dec 2016
Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Total Revenue
1,204
1,306
1,237
1,302
415
507
299
350
366
452
Gross Profit
86
95
87
90
-116
-46
24
53
40
145
Operating Income
76
83
76
79
-124
-58
5
34
20
66
EBITDA
113
167
131
99
-286
-13
40
71
11
109
Interest Expense
5
8
9
14
17
28
4
5
14
8
Depreciation
-
-
-
-
56
53
36
37
42
46
Income Before Tax
64
104
65
26
-360
-95
0
27
-45
55
Income Tax Expense
21
45
17
2
14
-1
5
12
6
16
Net Income
42
57
49
22
-374
-92
23
16
368
22
Net Profit Margin
3.51%
4.42%
3.97%
1.69%
-90.05%
-18.26%
7.76%
4.57%
100.56%
5.01%

Viad Corp Quarterly Cash Flow

All numbers in Millions USD

Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Net Income
-15
-26
30
55
-51
-31
7
73
-13
Operating Cash Flow
-11
-7
30
110
-83
-24
9
102
-13
Investing Cash Flow
-21
-20
-17
-11
399
-5
-14
-125
-7
Financing Cash Flow
-23
25
-5
-95
-325
3
1
29
18
Change in Cash
-55
-3
7
5
-11
-29
1
6
-2

Viad Corp Annual Cash Flow

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Net Income
58
49
23
-376
-92
18
14
-51
36
Operating Cash Flow
112
90
108
-80
-37
73
104
49
74
Investing Cash Flow
-25
-87
-165
-6
-51
-63
-74
350
-166
Financing Cash Flow
-56
-9
73
66
107
-6
-36
-401
65
Change in Cash
32
-8
17
-20
22
0
-34
25
-24

Insights on Viad Corp

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, Carnival Plc has given 29.0% return, outperforming this stock by 36.0%

  • imgNO EFFECT

    Against Peers

    img

    In the last 3 years, Royal Caribbean Cruises Ltd. has given 196.9% return, outperforming this stock by 126.4%

  • imgNEGATIVE IMPACT

    Profit Down

    img

    Netprofit is down for the last 2 quarters, 73.83M → -25.69M (in $), with an average decrease of 134.8% per quarter

  • imgNEGATIVE IMPACT

    Price Dip

    img

    In the last 7 days, PRSU stock has moved down by -6.2%

  • imgNEGATIVE IMPACT

    Revenue Fall

    img

    Revenue is down for the last 2 quarters, 241.02M → 57.07M (in $), with an average decrease of 76.3% per quarter

About Viad Corp

Pursuit Attractions and Hospitality, Inc. is an attractions and hospitality company that owns and operates a collection of experiences in destinations in the United States, Canada, Iceland and Costa Rica. The Company's elevated hospitality experiences include approximately 17 world-class point-of-interest attractions and 29 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with national parks and global travel locations. The Company's collections include Banff Jasper Collection, Alaska Collection, Glacier Park Collection, Flyover Attractions, Sky Lagoon and Tabacon. Its Banff Jasper Collection includes Golden Skybridge, Banff Gondola, Lake Minnewanka Cruise and Columbia Icefield Adventure. Its Flyover Attractions include Flyover Canada, Flyover Iceland, Flyover Las Vegas and Flyover Chicago. It draws its guests from markets, including the United States, Canada, Asia Pacific, Western Europe, and Central America.
OrganisationViad Corp
Headquarters1401 17th Street, Denver, CO, United States, 80202
CEOMr. David W. Barry
E-voting on sharesClick here to vote

Key Management of Viad Corp

Name

Title

Mr. Michael Heitz

Chief Financial Officer

Mr. Michael Bosco

Senior VP & Chief Accounting Officer

Ms. Carrie Long

Executive Director of Finance & IR

Mr. Samuel Auck

Chief Platform Officer

Mr. Elyse A. Newman

Treasurer

Mr. David W. Barry

President, CEO & Director

FAQs

What is Viad Corp share price today?

Viad Corp share price today is $33.98 as on at the close of the market. Viad Corp share today touched a day high of $35.71 and a low of $33.79.

What is the 52 week high and 52 week low for Viad Corp share?

Viad Corp share touched a 52 week high of $38.33 on and a 52 week low of $26.66 on . Viad Corp stock price today i.e. is closed at $33.98,which is 11.35% down from its 52 week high and 27.46% up from its 52 week low.

What is Viad Corp's market capitalisation today?

Viad Corp market capitalisation is $0.00T as on .

How to invest in Viad Corp Stock (PRSU) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Viad Corp on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Viad Corp Shares that will get you 0.0441 shares as per Viad Corp share price of $33.98 per share as on March 21, 2026 at 1:29 am IST.

What is the minimum amount required to buy Viad Corp Stock (PRSU) from India?

Indian investors can start investing in Viad Corp (PRSU) shares with as little as ₹93.652 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹936.52 in Viad Corp stock (as per the Rupee-Dollar exchange rate as on ). Based on Viad Corp share’s latest price of $33.98 as on March 21, 2026 at 1:29 am IST, you will get 0.2943 shares of Viad Corp. Learn more about fractional shares .