Viad Corp share price logo

Viad Corp Share Price

NYSE: PRSU

Small Cap

$36.30

-0.35

(-0.95%)

as on

Viad Corp Stock Performance

as on September 16, 2025 at 1:29 am IST

  • Day's Low

    Day's High

    $35.99
    $36.91
    downward going graph

    0.85%

    Downside

    1.68%

    Upside

    downward going graph

  • 52 Week's Low

    52 Week's High

    $26.66
    $42.8
    downward going graph

    26.56%

    Downside

    17.91%

    Upside

    downward going graph

Viad Corp share price movements today

Previous Close
$36.65
Open
$36.81
Volume
205.0K
Day's Low - High
$35.99 - $36.91
52 Week Low - High
$26.66 - $42.8

Viad Corp Historical Returns

1 Month Return
+ 6.79 %
3 Month Return
+ 34.54 %
1 Year Return
0 %
3 Year Return
0 %
5 Year Return
0 %

Viad Corp Stock Fundamentals & Key Indicators

Check Viad Corp market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$1.2B

EPS (TTM)

0.6733

Dividend Yield

0.00%

PE Ratio (TTM)

40.53

Industry PE ratio

0

P/B Ratio

40.5294

PEG Ratio

1.5483

Return On Equity TTM

14.49%

Viad Corp Stock Valuation

Track how Viad Corp P/E has moved over time to understand its valuation trends.

Viad Corp in the last 5 years

  • Overview

  • Trends

Lowest (3.08x)

March 31, 2025

Industry (0.00x)

September 15, 2025

Today (40.53x)

September 15, 2025

Highest (3.08x)

March 31, 2025

LowHigh

Today’s Price to Earnings Ratio: 40.53x

Viad Corp vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Viad Corp with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %
Viad Corp image
Viad Corp
NA$1.2BNA40.532.68%
Royal Caribbean Cruises Ltd. image
Royal Caribbean Cruises Ltd.
BUY$91.4B397%24.9920.97%
Carnival Plc image
Carnival Plc
BUY$38.5B118.13%15.059.72%
Carnival Corporation image
Carnival Corporation
BUY$42.7B97.8%16.59.72%
Booking Holdings Inc. image
Booking Holdings Inc.
BUY$176.9B205.45%38.0219.23%
See all

Viad Corp Stock's Interest Amongst Investors

Search interest for Viad Corp Stock has increased by 300% in the last 30 days, reflecting an upward trend in search activity.

Time period: to

Change:300% versus previous 30 day period

Viad Corp Quarterly Profit & Loss

All numbers in Millions USD

Mar 2023
Jun 2023
Sep 2023
Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Total Revenue
260
320
365
291
273
378
455
-741
37
116
Gross Profit
-5
33
76
4
-8
53
92
-96
35
107
Operating Income
-8
29
72
0
-12
48
84
-99
-31
18
EBITDA
2
42
83
13
0
62
92
-144
-20
23
Interest Expense
12
12
12
10
11
3
11
21
1
1
Depreciation
-
-
12
13
13
14
14
0
10
11
Income Before Tax
-21
16
58
-10
-25
35
66
-122
-33
10
Income Tax Expense
0
5
9
5
0
5
10
-10
-1
3
Net Income
-20
10
41
-15
-25
29
48
315
-31
5
Net Profit Margin
-8.00%
3.42%
11.28%
-5.26%
-9.18%
7.74%
10.67%
-42.59%
-82.85%
4.84%

Viad Corp Annual Profit & Loss

All numbers in Millions USD

Dec 2015
Dec 2016
Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Total Revenue
1,089
1,204
1,306
1,237
1,302
415
507
299
350
366
Gross Profit
54
86
95
87
90
-116
-46
24
53
40
Operating Income
44
76
83
76
79
-124
-58
5
34
20
EBITDA
77
113
167
131
99
-286
-13
40
71
11
Interest Expense
4
5
8
9
14
17
28
4
5
14
Depreciation
-
-
-
-
-
56
53
36
37
42
Income Before Tax
37
64
104
65
26
-360
-95
0
27
-45
Income Tax Expense
10
21
45
17
2
14
-1
5
12
6
Net Income
26
42
57
49
22
-374
-92
23
16
368
Net Profit Margin
2.44%
3.51%
4.42%
3.97%
1.69%
-90.05%
-18.26%
7.76%
4.57%
100.56%

Viad Corp Quarterly Cash Flow

All numbers in Millions USD

Jun 2023
Sep 2023
Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Net Income
11
49
-15
-26
30
55
-112
-31
7
Operating Cash Flow
28
77
-11
-7
30
110
-76
-24
21
Investing Cash Flow
-20
-21
-21
-20
-17
-11
417
-5
-16
Financing Cash Flow
-4
-1
-23
25
-5
-95
-323
3
1
Change in Cash
3
53
-55
-3
7
5
-11
-29
1

Viad Corp Annual Cash Flow

All numbers in Millions USD

Dec 2016
Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Net Income
42
58
49
23
-376
-92
-5
14
-51
Operating Cash Flow
100
112
90
108
-80
-37
51
80
56
Investing Cash Flow
-244
-25
-87
-165
-6
-51
-82
-62
369
Financing Cash Flow
111
-56
-9
73
66
107
-3
-34
-399
Change in Cash
-35
32
-8
17
-20
22
0
-5
-2

Insights on Viad Corp

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Price Rise

    img

    In the last 3 months, PRSU stock has moved up by 31.7%

  • imgPOSITIVE IMPACT

    Profit Spike

    img

    Netprofit is up for the last 2 quarters, -31.13M → 5.64M (in $), with an average increase of 651.5% per quarter

  • imgPOSITIVE IMPACT

    Revenue Rich

    img

    Revenue is up for the last 3 quarters, -741.25M → 116.74M (in $), with an average increase of 1070.2% per quarter

  • imgNO EFFECT

    Against Peers

    img

    In the last 3 years, Royal Caribbean Cruises Ltd. has given 553.8% return, outperforming this stock by 554.0%

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, Royal Caribbean Cruises Ltd. has given 94.3% return, outperforming this stock by 85.6%

About Viad Corp

Pursuit Attractions and Hospitality, Inc. is an attractions and hospitality company that owns and operates a collection of experiences in destinations in the United States, Canada, Iceland and Costa Rica. The Company's elevated hospitality experiences include approximately 17 world-class point-of-interest attractions and 29 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with national parks and global travel locations. The Company's collections include Banff Jasper Collection, Alaska Collection, Glacier Park Collection, Flyover Attractions, Sky Lagoon and Tabacon. Its Banff Jasper Collection includes Golden Skybridge, Banff Gondola, Lake Minnewanka Cruise and Columbia Icefield Adventure. Its Flyover Attractions include Flyover Canada, Flyover Iceland, Flyover Las Vegas and Flyover Chicago. It draws its guests from markets, including the United States, Canada, Asia Pacific, Western Europe, and Central America.
OrganisationViad Corp
Headquarters1401 17th Street, Denver, CO, United States, 80202
CEOMr. David W. Barry
E-voting on sharesClick here to vote

Key Management of Viad Corp

Name

Title

Mr. Michael Bosco

Senior VP & Chief Accounting Officer

Ms. Carrie Long

Executive Director of Finance & IR

Ms. Catherine Tang

Chief Legal Officer & Corporate Secretary

Mr. Samuel Auck

Chief Platform Officer

Mr. Elyse A. Newman

Treasurer

Mr. David W. Barry

President, CEO & Director

Mr. Michael Heitz

Chief Financial Officer

FAQs

What is Viad Corp share price today?

Viad Corp share price today is $36.3 as on at the close of the market. Viad Corp share today touched a day high of $36.91 and a low of $35.99.

What is the 52 week high and 52 week low for Viad Corp share?

Viad Corp share touched a 52 week high of $42.8 on and a 52 week low of $26.66 on . Viad Corp stock price today i.e. is closed at $36.3,which is 15.19% down from its 52 week high and 36.16% up from its 52 week low.

What is Viad Corp's market capitalisation today?

Viad Corp market capitalisation is $0.00T as on .

How to invest in Viad Corp Stock (PRSU) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Viad Corp on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Viad Corp Shares that will get you 0.0413 shares as per Viad Corp share price of $36.3 per share as on September 16, 2025 at 1:29 am IST.

What is the minimum amount required to buy Viad Corp Stock (PRSU) from India?

Indian investors can start investing in Viad Corp (PRSU) shares with as little as ₹88.141 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹881.41 in Viad Corp stock (as per the Rupee-Dollar exchange rate as on ). Based on Viad Corp share’s latest price of $36.3 as on September 16, 2025 at 1:29 am IST, you will get 0.2755 shares of Viad Corp. Learn more about fractional shares .