Baazar Style Retail Ltd IPO

One of the fastest growing value retailer in eastern India with a market share of 3.03% and 2.22% in the states of West Bengal and Odisha, respectively in organized value retail market.

Accelerated store expansion through a cluster-based approach.

Strong understanding of customer preferences to offer a comprehensive, targeted and affordable product mix along with its private label brands leading to customer loyalty.

High operational efficiency and lean cost structure due to strong focus on business processes and automation.

Targeted marketing and promotion activities enabling increasing brand salience and garnering customer loyalty.

Experienced promoters and a strong management team with a proven track record, backed by investors.

Strong financial track record of growth.

Geographical Concentration of Business: Its stores are concentrated in the eastern parts of India andany adverse developments affecting the company operations in this state could have an adverse impact on its revenue and results of operations.

Products Concentration: Its business is concentrated on sale of the company apparel and merchandise products and subject to the unpredictability of changing customer preferences.

If any new private labels, including under its existing products verticals, that the company launch are not as successful as its anticipate, its business, results of operations and financial condition may be adversely affected.

The fashion and retail industry are highly competitive. If the company does not respond to competition effectively, its cash flows, financial condition and results of operation may be adversely affected.

The use of Style Baazar or similar trade names or images by third parties may result in loss of business to such third parties, and any potential negative publicity relating to such third parties may adversely affect its reputation, the goodwill of the company brand and business prospects.

The growth of its business depends on the companys ability to identify, obtain and retain quality retail spaces and its ability to effectively implement and manage the company retail network.

The company follow a cluster-based expansion model which leads to a concentration of its business in a relatively small area.

The company relies on a wide range of third party suppliers for sourcing its products with whom the company does not have definitive or exclusive agreements. Failures to successfully leverage its Supplier relationships and network or to identify new suppliers and any loss arising from failures to supply or delay in supply by its Suppliers or from any defective products supplied by its Suppliers could adversely affect the company business, financial condition, cash flows and results of operations.

Its operations are exposed to the risk of fire accidents which could result in significant financial loss, property damage, interruption of its business operations and potential personal injury or loss of life.

Some of its products are subject to seasonal customer demands.