Amagi Media Labs

Amagi Media Labs IPO

Amagi Media Labs IPO Price Range is ₹361 - ₹361, with a minimum investment of ₹14,801 for 41 shares per lot.

Subscription Rate

30.22x

as on 16 Jan 2026, 06:22PM IST

Minimum Investment

₹14,801

/ 41 shares

IPO Status

Closed

Price Band

₹361 - ₹361

Bidding Dates

Jan 13, 2026 - Jan 16, 2026

Issue Size

₹1,788.62 Cr

Lot Size

41 shares

Min Investment

₹14,801

Listing Exchange

BSE

IPO Doc

RHP PDF Amagi Media Labs

Amagi Media Labs IPO Application Timeline

passed
Open Date13 Jan 2026
passed
Close Date16 Jan 2026
passed
Allotment Date19 Jan 2026
passed
Listing Date21 Jan 2026

IPO Subscription Status

as on 16 Jan 2026, 06:22PM IST

IPO subscribed over

🚀 30.22x

This IPO has been subscribed by 9.314x in the retail category and 33.766x in the QIB category.

Subscription Rate

Total Subscription30.22x
Retail Individual Investors9.314x
Qualified Institutional Buyers33.766x
Non Institutional Investors37.364x

Objectives of IPO

  1. The initial public offering (IPO) worth ₹1,788.6 crore has two parts: a fresh issue of new equity shares worth up to ₹816 crore and an offer for sale of up to ₹972.6 crore. The fresh issue money goes to the company to fund what it needs for the business, but the OFS money goes fully to the selling shareholders, like PI Opportunities Fund-I, Accel India VI (Mauritius) Ltd., and Norwest Venture Partners X, and the company doesn’t get any of that. The company says it will use the net proceeds from the fresh issue for the purposes below.
  2. Expenses towards technology and cloud infrastructure: It plans to set aside ₹550.06 crore to pay for cloud services and its tech backbone. Since it helps media companies produce, process, and deliver video over the internet without relying on physical hardware, it depends a lot on cloud computing (renting computing power and storage online). It has already committed to spending about ₹2,417.62 crore over six years with a major cloud provider, and this chunk of IPO funds will help pay those bills and lock in enough capacity to support customer growth.
  3. It will use the remaining proceeds to buy other companies and for general corporate needs. It hasn’t named any specific acquisition targets yet, but it’s looking for deals that improve its tech or expand its market reach, similar to past buys like Tellyo and Argoid.AI.

Financial Performance of Amagi Media Labs

*Value in ₹ crore
*Value in ₹ crore
*Value in ₹ crore
DetailsFY23FY24FY25
Total Revenue₹724.70₹942.20₹1,223.30
Total Assets₹1,406.00₹1,308.10₹1,425.00
Total Profit₹-321.30₹-245.00₹-68.70

The company’s growth has been pretty strong, with total income rising from ₹724.7 crore in FY23 to ₹1,223.3 crore in FY25. That momentum carried into the first half of FY26 too, where income jumped by over 33% to ₹733.9 crore compared to the same period last year. This came mainly from adding new customers, getting existing customers to use the platform more, and seeing healthy growth in its cloud modernization and streaming business lines.

 

Profitability has clearly moved in the right direction. After posting big losses in earlier years, the company reported a profit of ₹6.5 crore in the first half of FY26. Earlier losses were largely because it was spending heavily on hiring more people and building out cloud infrastructure (cloud infrastructure - rented computing and storage used to run the platform). This move into profit also shows improved operating leverage (when revenue grows faster than costs), since operating expenses have come down a lot as a percentage of revenue over the last three years. Because of that, the adjusted EBITDA margin turned positive and reached 8.3% in the latest six-month period.

 

Even though total expenses went up recently, mainly due to higher cloud bills and salary increases, they still grew slower than revenue. The company also got some relief because legal and professional fees dropped, as certain one-time acquisition-related costs from the previous year didn’t repeat. Total assets inched up to ₹1,352.2 crore, partly because trade receivables (money customers still need to pay) increased along with revenue growth.

Strengths and Risks

Strengths

Strengths

  • It has built a strong lead in cloud broadcast (broadcasting run through the cloud, not heavy hardware), and it works with over 45% of the top 50 listed media and entertainment companies worldwide. As of September 30, 2025, it had 481 customers, including big names like NBCUniversal, Lionsgate, and VIZIO, which is a pretty solid vote of confidence in its “glass-to-glass” (camera-to-screen) platform.

  • Financially, the growth has been steady and strong, as the revenue from operations grew at a 30.7% CAGR (the average yearly growth) between FY23 and FY25. That pace didn’t slow down recently either, with revenue rising by nearly 35% to ₹704.82 crore in the six months ended September 30, 2025, versus the same period last year.

  • A nice sign here is that existing customers are, on average, spending more over time. You can see that in the Net Revenue Retention of nearly 127% (meaning the same customer base brought in more revenue than last year, even before counting brand-new customers) for the period ended September 30, 2025. On top of that, its top ten customers have stayed for about 4 years on average, which suggests the product is pretty sticky once teams adopt it.

  • After reporting losses in earlier years, it moved into profit in the six months ended September 30, 2025, posting ₹6.47 crore in profit. It also delivered a positive Adjusted EBITDA (earnings from core operations, before interest, taxes, depreciation, and amortization, with some one-offs adjusted out) of 8.26%, which points to better operating efficiency.

  • At the core level, the business looks healthy; it reported a gross margin of 69.60% in the six months ended September 30, 2025. In simple terms, because it’s software-led, it can deliver the service without costs rising at the same speed, and direct costs were only around 30% of revenue.

  • Its ad engine is working at a serious scale, customers processed 18.23 billion ad impressions (how many times ads were served) in just the six months ended September 30, 2025. That kind of volume supports the “flywheel effect” (a growth loop) where more content pulls in more viewers, which then attracts more advertisers.

  • A good sign is that costs aren’t rising as quickly as revenue. Operating expenses fell as a share of revenue, from 85.47% in FY23 to 67.30% in FY25. This is operating leverage (when revenue grows faster than costs), and it usually helps profits improve as the company gets bigger.

  • Another positive is that the company is getting more output per employee over time. Average revenue per employee grew by roughly 22% between FY2023 and FY2025, reaching ₹1.32 crore per employee, which usually signals improving productivity as the company scales.


Risks

Risks

  • A big chunk of its business is tied to the US - about 73.23% of revenue, or ₹516.11 crore, comes from the Americas region. So if the US sees a slowdown, new regulations, or even a pullback in tech spending, it could hit this company harder than it would a more geographically balanced business.

  • A small set of customers matters a lot here, as its top 10 clients bring in over 40% of revenue. Even more importantly, its biggest single customer alone contributed around 14% of revenue, or ₹99.09 crore, in the latest six-month period. That kind of concentration is risky because losing just one large client can leave a noticeable hole.

  • Even though it recently reported a profit, it has a track record of losses - ₹68.7 crore in FY25, ₹245 crore in FY24, and ₹321.3 crore in FY23. The bigger question is whether profitability can hold up, especially if costs grow faster than revenue or if growth cools off.

  • The business runs heavily on third-party cloud providers (like AWS - Amazon’s cloud platform), and that isn’t cheap. In the latest six-month period, technology and cloud infrastructure costs were ₹191.26 crore, which is about 26.5% of total expenses. If cloud vendors raise prices or face outages, it can squeeze margins and disrupt operations pretty directly.

  • A lot of revenue comes in foreign currency like the US Dollar, but the company doesn’t hedge (hedging - using financial contracts to reduce currency risk) against exchange-rate swings. As of September 30, 2025, it had unhedged trade receivables (money customers owe) of ₹77.64 crore. If the currency moves the wrong way, reported earnings can take a hit.

  • It has bought companies like Tellyo and Argoid.AI to add new capabilities. The tricky part is that integrating acquisitions can get messy-systems, people, and products don’t always fit smoothly. In FY24, it already recorded an impairment loss (a write-down when an asset is worth less than expected) of ₹13.88 crore linked to goodwill and assets from the Tellyo deal.

  • This is a people-heavy business, and that shows up in the numbers. Employee benefit expenses were ₹385.69 crore in the six months ended September 2025, nearly 55% of revenue. If hiring gets tougher or salaries rise faster, margins could feel the pressure.

How to Apply for Amagi Media Labs IPO on INDmoney

  1. Download the INDmoney app and complete your KYC.
  2. Go to INDstocks → IPO, or just search “IPO”.
  3. Tap on Amagi Media Labs IPO from the list of live IPOs.
  4. View key details like price band, lot size, and dates.
  5. Tap Apply Now and choose your number of lots.
  6. Use INDpay UPI for instant mandate tracking.
  7. Your funds will be blocked until the share allotment is finalized.

Amagi Media Labs Shareholding Pattern

Promoters & Promoter Group 15.7%
NameRoleStakeholding
Arunachalam Srinivasan KarapattuPromoter4.69%
Srividhya SrinivasanPromoter4.65%
Baskar SubramanianPromoter4.65%
Vinculum Advisors LLPPromoter Group1.71%
Public 84.3%
NameRoleStakeholding
PI Opportunities Fund-IIPublic16.88%
Norwest Venture Partners X – MauritiusPublic14.23%
Accel India VI (Mauritius) Ltd.Public11.05%
General Atlantic Singapore AML Pte. LtdPublic8.33%
Trudy HoldingsPublic6.21%
PI Opportunities Fund-I Scheme IIPublic4.86%
PI Opportunities Fund-IPublic4.81%
Accel Growth VI Holdings (Mauritius) Ltd.Public4.53%
Vida Trustees Pvt. Ltd. (Representing Kalpa Partners)Public4.52%
Pandora HoldingsPublic1.68%
Others7.2%

About Amagi Media Labs

Amagi Media Labs runs a software-as-a-service (SaaS - basically software you use online on a subscription) business that helps media companies send video over the internet to smart TVs and apps, so you don’t need the old-school cable box setup. It offers a full “glass-to-glass” (meaning camera-to-screen) system that covers the whole journey, creating live video, scheduling channels, sending the streams worldwide, and adding targeted ads (ads shown to the right kind of viewer). Its main products include Amagi CLOUDPORT for handling broadcast operations and Amagi THUNDERSTORM for inserting personalized ads. Based on the RHP, it’s the biggest provider of cloud-native (built for the cloud, not old hardware) playout software among similar companies, and it’s also one of only nine global platforms that can do advanced, context-aware ad insertion.

It mainly serves three groups: content providers (like TV channels and studios), distributors (like streaming apps and smart TV brands), and advertisers. As of September 30, 2025, it had 481 customers in 40+ countries, including 400+ content providers and 350+ distributors. That’s a pretty big footprint; its client list includes over 45% of the top 50 listed media and entertainment companies in the world. With 986 employees backing it up, the company handled 8,349 channel deliveries and processed 18.23 billion ad impressions (basically, how many times ads were shown) in the six months ending September 30, 2025.

The business works like a “flywheel” (a self-reinforcing growth loop): content creators come in to reach more viewers, which pulls in distributors who want that content; once the audience grows, advertisers show up because that’s where the eyeballs are, and the ad money then supports the content creators. So it’s a network effect (more users on one side makes it more valuable for the others), and growth tends to feed on itself. Going forward, it wants to grow more in faster-growing regions like Latin America and Southeast Asia, and it plans to bring in more artificial intelligence (AI - software that can learn patterns) to automate things like content scheduling and to place ads more efficiently.

For more details, visit here: www.amagi.com

Know more about Amagi Media Labs

Amagi Media Labs IPO Allotment Status: Check on MUFG Intime, BSE, NSE

Amagi Media Labs IPO allotment date is Jan 19, 2026. Learn how to check allotment on NSE, BSE, & MUFG Intime, plus subscription and GMP.

Amagi Media Labs IPO Allotment Status

Amagi Media Labs IPO Review: The Upside Story and the Key Risks

Amagi Media Labs IPO opens Jan 13-16, 2026, at ₹343–₹361. Learn what the company does, where IPO money goes, strengths, risks, financials, and valuation to help you make an investment decision.

Amagi Media Labs IPO Review

Frequently Asked Questions of Amagi Media Labs IPO

What is the size of the Amagi Media Labs IPO?

The size of the Amagi Media Labs IPO is ₹1,788.62 Cr.

What is the allotment date of the Amagi Media Labs IPO?

Amagi Media Labs IPO allotment date is Jan 19, 2026 (tentative).

What are the open and close dates of the Amagi Media Labs IPO?

The Amagi Media Labs IPO will open on Jan 13, 2026 and close on Jan 16, 2026

What is the lot size of Amagi Media Labs IPO?

The lot size for the Amagi Media Labs IPO is 41.

When will my Amagi Media Labs IPO order be placed?

Your Amagi Media Labs IPO order will be placed on Jan 13, 2026

Can we invest in Amagi Media Labs IPO?

Yes, once Amagi Media Labs IPO opens, you can invest in the shares of the company.

What would be the listing gains on the Amagi Media Labs IPO?

The potential listing gains on the Amagi Media Labs IPO will depend on various market factors and cannot be predicted with certainty.

What is 'pre-apply' for Amagi Media Labs IPO?

'Pre-apply' for Amagi Media Labs IPO indicates your interest in the IPO before it opens for subscription. This ensures quick application when the IPO goes live.

Who are the promoters of Amagi Media Labs?

The company is led by three promoters, Baskar Subramanian, Srividhya Srinivasan, and Arunachalam Srinivasan Karapattu. They started the business together and are still closely involved in the big decisions around strategy and technology. As of the prospectus date, they jointly own 13.99% of the company’s pre-IPO equity share capital.

Who are the competitors of Amagi Media Labs?

The RHP says it doesn’t have listed peers in India or overseas, but that doesn’t mean it has no competition. In cloud modernization, it competes with older, established players like Grass Valley and Evertz. In streaming unification, it runs into companies like Frequency and Wurl, and in monetization and advertising, it competes with YoSpace and Transmit.Live.

How does Amagi Media Labs make money?

It earns money through a mix of fixed monthly fees per channel, subscriptions (recurring plans), and ad-revenue sharing (splitting ad income with partners) across three business segments. For FY25, Streaming Unification brought in 57.1% of revenue, Monetization and Marketplace contributed 24.2%, and Cloud Modernization added 18.7%.