The Idea Behind Networth on INDmoney

Why managing your wealth shouldn't feel like managing chaos.

When I first began thinking about building INDmoney, the motivation wasn't just a business idea. It came from a deeply personal pain point — the challenge of managing and optimizing my own finances across multiple accounts, assets, liabilities, and family members. As someone who has worked with global tech giant and built companies from scratch, I had access to the best that private banking and wealth management had to offer. Yet, ironically, no traditional setup could give me a real-time, unified view of my financial life.

Spreadsheets? Tried them all. But let’s be honest — they’re static, cumbersome, and manual. Updating them became a monthly chore. Sharing them with family members was even harder. And above all, they were reactive, not intelligent. I needed something dynamic, automated, insightful — and most importantly, built for families like mine and yours.

That’s how the Networth Tracker on INDmoney was born.

The Financial Fragmentation Problem

Let’s face it — most of us live financially fragmented lives. We have:

• Multiple savings accounts spread across banks
• Fixed deposits, EPF, PPF, and NPS
• Mutual funds and stocks across brokers
• Credit cards, loans, and EMIs
• Insurance policies in paper files
• Even old pension accounts we’ve forgotten about

Before INDmoney, bringing all of this together to build a personal or family balance sheet was next to impossible. Even the wealthiest individuals would rely on relationship managers, excel models, and lengthy statements. The middle class didn’t even get a chance to think about networth management as a concept.

This was the gap. This was the opportunity.

Networth Was Always for the Super Rich

Traditionally, we heard the term networth in the context of billionaires, movie stars, or politicians.

"Mukesh Ambani’s networth crosses $100B."
 "This startup founder is now worth $500 million."
 "What is the networth of your favorite celebrity?"

But ask the average Indian: “What is your networth?” — and you’ll probably get silence or confusion.

At INDmoney, we wanted to change that. We believed — and still believe — that every Indian has the right to understand and grow their networth. Whether you’re a salaried professional, a freelancer, a business owner, or a retired individual — your financial life matters. And it deserves to be tracked, managed, and optimized with the same tools used by billionaires.

Democratizing networth management became our mission.

Building the Networth Engine: A Herculean Challenge

Turning this vision into reality was anything but easy. The INDmoney Networth Engine had to:

1. Auto-link hundreds of financial data sources — from bank accounts to mutual funds, insurance policies to stock holdings
2. Work in real-time — no more stale balances or outdated valuations
3. Be family-aware — enabling users to add parents, spouses, children to get a full household view
4. Offer intelligence on top — not just show numbers, but offer actionable insights

This required deep tech across:

• Secure APIs and permissioned data access
• Bank-grade encryption and fraud detection systems
• A robust tagging engine that classifies your assets and liabilities automatically
• Data pipelines that never break, even when institutions change formats or interfaces
• A clean, intuitive interface that even your parents can use with confidence

And yet, we committed to making the process as frictionless as possible — minimal manual entry, maximum automation.

👉 Explore the INDmoney Networth Tracker here

One Insight Changed Everything

Over time, one thing became clear from our user data: People who actively track their networth become better investors.

Here’s what we found:

• They diversify better — across US stocks, Indian stocks, Mutual Funds, NPS, FD’s etc.
• They reduce unnecessary expenses and EMIs faster
• They stay invested longer and avoid panic selling
• They set clearer goals and track them with discipline
• They grow their wealth significantly faster

In short, control leads to clarity. Clarity leads to better decisions. Better decisions lead to wealth creation.

The Networth Tracker is not just a dashboard — it’s a behavioral nudge.

The Power of Diversification — One Platform, All Assets

One of the most powerful aspect of Networth management is the ability to diversify and invest directly across multiple asset classes — all within INDmoney.

From day one, we knew that people don’t just want to track their money, they want to build it, and that too, smartly. That’s why INDmoney is not only a wealth tracker — it’s a full-fledged investment platform for diversifying across asset classes. 

Today, our users can:

• Invest in US Stocks — Own Apple, Amazon, Google, and diversify globally with fractional investing
• Buy Indian Stocks — Directly invest in NSE/BSE stocks with real-time insights and zero brokerage plans
• Start Mutual Funds — SIPs and lump sum investments across all major AMCs, guided by smart recommendations
• Track and Contribute to NPS — Secure long-term retirement corpus, visible within your networth dashboard
• Open and Manage FDs — Get the best interest rates and have your fixed deposits contribute to your overall asset base

These powerful investment tools combined with a unified view allows users to optimize their risk-return profile, rebalance across asset classes, and ensure they’re not overexposed to one category (like just large cap equities or liquid).

👉 Track all investments & diversify on INDmoney

Wealth is for a Family as a whole and not just an individual

One of the core features I wanted — but couldn't find anywhere — was the ability to track & manage family networth. After all, most financial decisions in Indian households are joint: parents, spouses, and even children play a role.

Whether it’s funding your child’s education, buying a home, or preparing for retirement — these are family goals, not individual ones.

That’s why INDmoney allows users to:

• Add multiple family members
• View a combined family networth
• Track shared expenses, liabilities, and investments
• Collaborate on financial goals like vacations, home purchase, or kids’ education

We are now seeing thousands of families building their financial journeys together, on the app. And that is deeply fulfilling.

👉 Track & Manage Family Networth

Goals Are the Future of Finance

Another powerful learning was the shift from product-first to goal-first thinking.

People don’t wake up wanting to “invest in a mutual fund.” They want to save for:

• A child’s higher education in 10 years
• A 6-month emergency fund
• A dream international trip
• Early retirement at 45

The Networth Engine today integrates directly with INDmoney’s Goals Tracker — allowing users to allocate their assets smartly, measure shortfalls, and optimize towards their dreams.

👉 Try the Goals Tracker on INDmoney

Final Thoughts: We’re Just Getting Started

The idea behind Networth on INDmoney came from a personal need — but today, it serves millions.

We’ve gone from building a feature to building a habit — helping users visualize their entire financial life, stay organized, and move from chaos to clarity.

And the impact has been profound. Users who manage both investments and networth on INDmoney are 5x more engaged, 3x more likely to reach their financial goals, and far more financially secure.

This is just the beginning.

If you haven’t already, I invite you to try it yourself. Download INDmoney App.  Add your accounts. Tag your family. Set your goals. Diversify your investments. And watch how clarity transforms your financial behavior.

Because your networth isn’t just a number. It’s your story — and at INDmoney, we’re here to help you write it better.

Ashish Kashyap is the Founder & CEO of INDmoney. He previously founded ibibo Group and was the India Country Head at Google. He writes about fintech, wealth, behavioral finance, and building for India’s digital-first users.