Purple Innovation Inc Share Price (NASDAQ: PRPL)

Purple Innovation Inc Stock Performance

as on October 17, 2025 at 1:29 am IST

Day's Low
Day's High
$0.85
Day's Price Range
$0.9
$0.86
1.16%
Downside
4.65%
Upside
52 Week's Low
52 Week's High
$0.56
52-Week Price Range
$1.29
$0.86
34.88%
Downside
50.00%
Upside

Purple Innovation Inc share price movements today

Previous Close: $0.88
Open: $0.88
Volume: 690.4K
Day's Low - High: $0.85 - $0.9
52 Week Low - High: $0.56 - $1.29

Purple Innovation Inc Historical Returns

1 Month Return: -19.62 %
3 Month Return: + 32.3 %
1 Year Return: -6.91 %
3 Year Return: -77.66 %
5 Year Return: 0 %

Purple Innovation Inc Stock Fundamentals & Key Indicators

Check Purple Innovation Inc market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$93.1M

EPS (TTM)

-0.3525

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

-0.60%

PE Ratio (TTM)

-1.21

Industry PE ratio

12.119320987654321

PEG Ratio

2.004

EBITDA

-9.3M

Revenue (TTM)

456.8M

Profit Margin

-18.43%

Return On Equity TTM

0.00%

Purple Innovation Inc Stock Valuation

Track how Purple Innovation Inc P/E has moved over time to understand its valuation trends.

Purple Innovation Inc in the last 5 years

Overview
Trends

Lowest (-129.12x)

December 31, 2021

Today (-1.21x)

October 17, 2025

Industry (12.12x)

October 17, 2025

Highest (125.04x)

September 30, 2021

LowHigh

Today’s Price to Earnings Ratio: -1.21x

Purple Innovation Inc vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Purple Innovation Inc with its industry peers.

Company	Analyst View	Market Cap	5 Years Return %	PE Ratio	Profit Margin %
Purple Innovation Inc	BUY	$93.1M	NA	-1.21	-18.43%
Somnigroup International Inc.	NA	$11.7B	NA	25.89	7.79%
Mohawk Industries Inc.	HOLD	$7.9B	20.51%	16.93	4.44%
Whirlpool Corp.	SELL	$4.0B	-64.19%	10.34	-0.94%
Sharkninja Inc	BUY	$13.3B	NA	25.66	8.82%

Stock Returns calculator for Purple Innovation Inc Stock including INR - Dollar returns

The Purple Innovation Inc stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Return is the profit earned when the US dollar rises in value compared to the Indian rupee.

Investment Value

₹1,00,000

Purple Innovation Inc investment value today

Current value as on today

₹98,125

Returns

₹1,875

(-1.88%)

Returns from Purple Innovation Inc Stock

₹6,522 (-6.52%)

Dollar Returns*

₹4,647 (+4.65%)

Analyst Recommendation on Purple Innovation Inc Stock

Based on 14 analysts

BUY

57.14%

Buy

42.86%

Hold

0.00%

Sell

Based on 14 analysts, 57.14% of analysts recommend a 'BUY' rating for Purple Innovation Inc. Average target price of $2.53

Purple Innovation Inc Share Price Target

Get share price movements and forecasts by analysts on Purple Innovation Inc.

What analysts predicted

66.01%UPSIDE

Target Price

$2.53

Current Price

$0.86

Analyzed by

14 Analysts

Target

$2.53

Purple Innovation Inc target price $2.53, a slight upside of 66.01% compared to current price of $0.86. According to 14 analysts rating.

Purple Innovation Inc Stock’s Investor Sentiment and Interest

Search interest for Purple Innovation Inc Stock has decreased by -5% in the last 30 days, reflecting a downward trend in search activity.

Time period: September 17, 2025 to October 17, 2025

Change:-5% versus previous 30 day period

Purple Innovation Inc Quarterly Profit & Loss

All numbers in Millions USD

	Mar 2023	Jun 2023	Sep 2023	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025
Total Revenue	106	117	139	145	120	120	118	128	104	105
Gross Profit	40	35	47	48	41	48	35	55	41	37
Operating Income	-24	-40	-32	-16	-23	-14	-46	-7	-14	-14
EBITDA	-18	-34	-29	-11	-39	10	-20	3	-9	-14
Interest Expense	0	0	0	0	4	4	4	4	4	7
Depreciation	6	6	6	6	6	6	14	7	5	4
Income Before Tax	-25	-40	-36	-18	-50	0	-39	-8	-19	-17
Income Tax Expense	0	0	0	0	0	0	0	0	0	0
Net Income	-25	-40	-36	-18	-50	0	-39	-8	-19	-17
Net Profit Margin	-24.30%	-34.35%	-25.72%	-12.56%	-41.84%	0.02%	-33.08%	-6.57%	-18.37%	-16.50%

Purple Innovation Inc Annual Profit & Loss

All numbers in Millions USD

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Revenue	5	65	196	285	428	648	724	573	510	487
Gross Profit	1	21	85	112	188	305	293	208	171	181
Operating Income	0	-2	-8	-16	16	71	-24	-42	-113	-92
EBITDA	0	-2	-7	-13	-21	-260	12	141	-94	-45
Interest Expense	-	-	0	3	5	4	1	3	1	17
Depreciation	-	-	0	2	4	7	9	17	24	35
Income Before Tax	0	-2	-8	-19	-30	-273	1	120	-121	-98
Income Tax Expense	0	0	0	-12	0	-43	-1	213	0	0
Net Income	0	-2	-8	-4	-22	-236	3	-92	-120	-97
Net Profit Margin	-5.19%	-3.55%	-4.48%	-1.51%	-5.27%	-36.53%	0.43%	-16.13%	-23.65%	-20.07%

Purple Innovation Inc Quarterly Cash Flow

All numbers in Millions USD

	Jun 2023	Sep 2023	Dec 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025
Net Income	-37	-36	-18	-50	0	-39	-8	-19	-17
Operating Cash Flow	-24	-17	1	-16	-8	1	6	-23	-3
Investing Cash Flow	-2	-4	-5	-3	-2	-1	-1	-2	-3
Financing Cash Flow	0	21	5	27	-	-	-	17	19
Change in Cash	-27	0	0	7	-11	0	5	-7	12

Purple Innovation Inc Annual Cash Flow

All numbers in Millions USD

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Net Income	-2	0	-19	-12	10	3	-89	-120	-98
Operating Cash Flow	0	0	-21	22	81	-30	-28	-54	-17
Investing Cash Flow	-4	34	-11	-10	-39	-57	-34	-16	-7
Financing Cash Flow	0	-33	41	9	47	56	13	55	27
Change in Cash	0	0	8	21	89	-31	-49	-14	2

Global Institutional Holdings in Purple Innovation Inc

Funds	Holdings
Coliseum Capital Management LLC	43.29%
Wasatch Advisors LP	4.28%
No Street GP LP	3.33%
Vanguard Group Inc	2.43%
FMR Inc	1.79%

See all

Insights on Purple Innovation Inc

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

POSITIVE IMPACT
Revenue Rich
Revenue is up for the last 2 quarters, 104.17M → 105.1M (in $), with an average increase of 0.9% per quarter
POSITIVE IMPACT
Profit Spike
Netprofit is up for the last 2 quarters, -19.13M → -17.34M (in $), with an average increase of 10.3% per quarter
NO EFFECT
Against Peers
In the last 1 year, Somnigroup International Inc. has given 71.4% return, outperforming this stock by 76.3%
NO EFFECT
Against Peers
In the last 3 years, Somnigroup International Inc. has given 230.3% return, outperforming this stock by 307.5%
NEGATIVE IMPACT
Price Dip
In the last 1 month, PRPL stock has moved down by -17.9%

About Purple Innovation Inc

purple exists to help people feel better. from our innovative comfort technology to our entertainingly informative advertising, we strive to bring relief from the discomfort, the boring, the outdated, and the mundane. ultimately, we endeavor to change the lives of one billion people with our revolutionary smart comfort grid™. it all started with two brothers and a dream. tony pearce, an aeronautical engineer, and terry pearce, a distinguished engineer, set out to make the world a more comfortable place. they began their journey in 1989 with carbon fiber sporting goods and wheelchairs, then quickly learned that what the world really needed was better cushioning material. within just a few years, the smart comfort grid™ was born. with dozens of trademarks and patents, the pearce brothers’ life-changing technologies appeared in critical-care hospital beds, medical devices, shoes, toys, backpacks, and so much more. over the decades, the pearces perfected both the technology and the manufac

Organisation	Purple Innovation Inc
Headquarters	, United States
Industry	Consumer Cyclical
CEO	Mr. Robert T. DeMartini
E-voting on shares	Click here to vote

Key Management of Purple Innovation Inc

Name	Title
Mr. George Turner Ulrich	Vice President of Accounting & Financial Reporting
Mr. John Jack Roddy IV	Chief People Officer & Chief Human Resources Officer
Mr. Jeffrey L. Hutchings	Chief Innovation Officer
Mr. Jeffery Scott Kerby	Chief of Owned Retail Officer
Tanya Sestak	Senior Director of Legal Operations
Mr. Robert T. DeMartini	CEO & Director
Mr. Todd E. Vogensen CPA	CFO & Treasurer
Mr. Eric S. Haynor	Chief Operating Officer

FAQs

What is Purple Innovation Inc share price today?

Purple Innovation Inc share price today is $0.86 as on October 17, 2025 at 1:29 am IST at the close of the market. Purple Innovation Inc share today touched a day high of $0.9 and a low of $0.85.

What is the 52 week high and 52 week low for Purple Innovation Inc share?

Purple Innovation Inc share touched a 52 week high of $1.29 on January 27, 2025 and a 52 week low of $0.56 on April 17, 2025. Purple Innovation Inc stock price today i.e. October 17, 2025 at 1:29 am IST is closed at $0.86,which is 33.33% down from its 52 week high and 53.57% up from its 52 week low.

What is Purple Innovation Inc's market capitalisation today?

Purple Innovation Inc market capitalisation is $0.00T as on October 17, 2025 at 1:29 am IST.

How to invest in Purple Innovation Inc Stock (PRPL) from India?

Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
Step 2: Search for Purple Innovation Inc on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Purple Innovation Inc Shares that will get you 1.7442 shares as per Purple Innovation Inc share price of $0.86 per share as on October 17, 2025 at 1:29 am IST.

What is the minimum amount required to buy Purple Innovation Inc Stock (PRPL) from India?

Indian investors can start investing in Purple Innovation Inc (PRPL) shares with as little as ₹87.83 or $1 (as of October 17, 2025 at 11:42 am IST) using the INDmoney app.
For example: If you want to invest $10 or ₹878.30 in Purple Innovation Inc stock (as per the Rupee-Dollar exchange rate as on October 17, 2025 at 11:42 am IST). Based on Purple Innovation Inc share’s latest price of $0.86 as on October 17, 2025 at 1:29 am IST, you will get 11.6279 shares of Purple Innovation Inc. Learn more about fractional shares .