Purple Innovation share price logo

Purple Innovation

NASDAQ: PRPL

$3.00

-0.09

(-2.91%)

as on

Purple Innovation Stock Performance

as on October 31, 2026 at 2:16 pm IST

  • Day's Low

    Day's High

    $2.85
    $3.57
    downward going graph

    5.00%

    Downside

    19.00%

    Upside

    downward going graph
  • 52 Week's Low

    52 Week's High

    $1.83
    $22.21
    downward going graph

    39.00%

    Downside

    640.42%

    Upside

    downward going graph

Purple Innovation share price movements today

Previous Close
$3.09
Open
$3.51
Volume
217.5K
Market Cap
$14.3M
Day's Low - High
$2.85 - $3.57
52 Week Low - High
$1.83 - $22.21

Purple Innovation Historical Returns

1 Month Return
+ 41.1 %
3 Month Return
-57.5 %
1 Year Return
-84.44 %
3 Year Return
-87.27 %
5 Year Return
-99.36 %

Purple Innovation Stock Fundamentals & Key Indicators

Check Purple Innovation market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$14.3M

EPS (TTM)

-11.24

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

-0.60%

PE Ratio (TTM)

-0.29

Industry PE ratio

0.03

PEG Ratio

-0.01

EBITDA

7.0M

Revenue (TTM)

453.5M

Profit Margin

41.78%

Return On Equity TTM

107.92%

Purple Innovation vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Purple Innovation with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %Dividend Yield %
Neutral$14.3M-99.36%-0.2941.78%0.00%
StrongBuy$27.9BNA40.2048.74%0.00%
StrongBuy$14.3BNA24.4344.58%1.06%
NA$22.1BNA8.655.99%0.07%

Stock Returns calculator for Purple Innovation Stock including INR - Dollar returns

The Purple Innovation stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

  • 1Y

  • 3Y

  • 5Y

  • 7Y

Purple Innovation investment value today

Current value as on today

₹16,156

Returns

-₹83,844

(-83.84%)

Returns from Purple Innovation Stock

-₹84,896 (-84.9%)

Dollar Impact

₹1,052 (+1.05%)

Analyst Recommendation on Purple Innovation Stock

Based on 1 analysts

HOLD

0.00%

Buy

100.00%

Hold

0.00%

Sell

Based on 1 analysts, 100% of analysts recommend a 'HOLD' rating for Purple Innovation. Average target price of $25

Purple Innovation Share Price Target

Get share price movements and forecasts by analysts on Purple Innovation.

What analysts predicted

88%UPSIDE

Target Price

$25

Current Price

$3

Analyzed by

1 Analysts

Target

$25.00

Purple Innovation target price $25, a slight upside of 88% compared to current price of $3. According to 1 analysts rating.

Indian Investors' Interest in Purple Innovation Stock

Search interest for Purple Innovation Stock has decreased by -38% in the last 30 days, reflecting a downward trend in search activity.

Time period: to

Change:-38% versus previous 30 day period

Purple Innovation Quarterly Profit & Loss

All numbers in Millions USD

Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Mar 2026
Jun 2026
Total Revenue
145
120
120
118
128
104
105
118
95
98
Gross Profit
48
41
48
35
55
41
37
50
35
44
Operating Income
-16
-23
-14
-46
-7
-14
-14
-12
-16
-4
EBITDA
-11
-39
10
-20
3
-9
-5
6
-17
9
Interest Expense
0
4
4
4
4
4
7
8
8
7
Depreciation
6
6
6
14
7
5
4
9
4
4
Income Before Tax
-18
-50
0
-39
-8
-19
-17
-11
-30
-3
Income Tax Expense
0
0
0
0
0
0
0
0
0
0
Net Income
-18
-50
0
-39
-8
-19
-17
-11
-30
-3
Net Profit Margin
33.21%
34.76%
40.69%
29.67%
42.86%
39.40%
35.85%
42.82%
36.76%
45.19%

Purple Innovation Annual Profit & Loss

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Mar 2026
Total Revenue
196
285
428
648
726
573
510
487
468
Gross Profit
85
112
188
305
294
208
171
181
188
Operating Income
-8
-16
16
71
-23
-42
-113
-92
-31
EBITDA
-7
-13
-21
-260
13
141
-94
-45
1
Interest Expense
0
3
5
4
1
3
1
17
28
Depreciation
0
2
4
7
9
17
25
35
24
Income Before Tax
-8
-19
-30
-273
2
120
-121
-98
-51
Income Tax Expense
-
-
0
-43
-1
213
0
0
0
Net Income
-8
-4
-22
-236
4
-92
-120
-97
-51
Net Profit Margin
43.19%
39.40%
44.12%
47.05%
40.62%
36.30%
33.66%
37.13%
40.23%

Purple Innovation Quarterly Cash Flow

All numbers in Millions USD

Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Mar 2026
Jun 2026
Net Income
-18
-50
0
-39
-8
-19
-17
-11
-30
-3
Operating Cash Flow
1
-16
-8
1
6
-23
-3
0
2
0
Investing Cash Flow
-5
-3
-2
-1
-1
-2
-3
0
-2
-2
Financing Cash Flow
4
27
-
-
-
17
19
-
0
-
Change in Cash
0
7
-11
0
5
-7
12
-1
0
-1

Purple Innovation Annual Cash Flow

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Mar 2026
Net Income
0
-19
-30
-229
2
-92
-121
-98
-51
Operating Cash Flow
0
-21
22
81
-30
-28
-54
-17
-33
Investing Cash Flow
34
-11
-10
-39
-57
-34
-16
-7
-8
Financing Cash Flow
-33
41
9
47
56
13
55
27
37
Change in Cash
0
8
21
89
-31
-49
-14
2
-4

Global Institutional Holdings in Purple Innovation

Check out the Institutions with significant holdings in Purple Innovation.

Funds
Holdings
Bruce Winson
6.89%
TIAA-CREF Funds
4.49%
NORTHERN LIGHTS FUND TRUST II
3.45%
Vanguard
2.03%
Legg Mason Global Asset Management Trust
1.97%

Insights on Purple Innovation

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Price Rise

    img

    In the last 7 days, PRPL stock has moved up by 16.2%

  • imgPOSITIVE IMPACT

    Revenue Rich

    img

    Revenue is up for the last 2 quarters, 95.73M → 98.27M (in $), with an average increase of 2.6% per quarter

  • imgPOSITIVE IMPACT

    Profit Spike

    img

    Netprofit is up for the last 2 quarters, -30.54M → -3.23M (in $), with an average increase of 845.5% per quarter

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, SharkNinja, Inc. has given 144.6% return, outperforming this stock by 229.0%

  • imgNO EFFECT

    Against Peers

    img

    In the last 3 years, SharkNinja, Inc. has given 400.8% return, outperforming this stock by 488.1%

About Purple Innovation

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
OrganisationPurple Innovation
Headquarters4100 North Chapel Ridge Rd, Lehi, UT, 84048, US
IndustryFurnishings, Fixtures & Appliances
CEORob DeMartini

Key Management of Purple Innovation

Name

Title

Mr. Robert T. DeMartini

CEO & Director

Mr. Jeffrey L. Hutchings

Chief Innovation Officer

Mr. Robert Gerard Lucian

Chief Financial Officer

Mr. George Turner Ulrich

Vice President of Accounting & Financial Reporting

Mr. Jeffery Scott Kerby

Chief of Owned Retail Officer

FAQs

What is Purple Innovation share price today?

Purple Innovation share price today is $3.00 as on at the close of the market. Purple Innovation share today touched a day high of $3.57 and a low of $2.85.

What is the 52 week high and 52 week low for Purple Innovation share?

Purple Innovation share touched a 52 week high of $22.21 on and a 52 week low of $1.83 on . Purple Innovation stock price today i.e. is closed at $3.00,which is 86.49% down from its 52 week high and 63.93% up from its 52 week low.

What is Purple Innovation's market capitalisation today?

Purple Innovation market capitalisation is $0.00T as on .

How to invest in Purple Innovation Stock (PRPL) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Purple Innovation on INDmoney app. Click on Buy button.

What is the minimum amount required to buy Purple Innovation Stock (PRPL) from India?

Indian investors can start investing in Purple Innovation (PRPL) shares with as little as ₹94.94999694824219 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹949.50 in Purple Innovation stock (as per the Rupee-Dollar exchange rate as on ). Based on Purple Innovation share’s latest price of $3.00 as on October 31, 2026 at 8:46 am IST, you will get 3.3333 shares of Purple Innovation. Learn more about fractional shares .

What are the returns that Purple Innovation has given to Indian investors in the last 5 years?

Purple Innovation stock has given -99.36% share price returns and 27.26% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?