Harley-Davidson Inc share price logo

Harley-Davidson Inc

NYSE: HOG

Mid Cap

$24.86

-0.25

(-1.00%)

Live

as on

Harley-Davidson Inc Stock Performance

as on May 7, 2026 at 1:07 am IST

  • Day's Low

    Day's High

    $24.67
    $25.78
    downward going graph

    0.76%

    Downside

    3.70%

    Upside

    downward going graph
  • 52 Week's Low

    52 Week's High

    $17.09
    $31.25
    downward going graph

    31.26%

    Downside

    25.70%

    Upside

    downward going graph

Harley-Davidson Inc share price movements today

Previous Close
$25.11
Open
$25.39
Volume
472.9K
Day's Low - High
$24.67 - $25.78
52 Week Low - High
$17.09 - $31.25

Harley-Davidson Inc Historical Returns

1 Month Return
+ 19.57 %
3 Month Return
+ 22.55 %
1 Year Return
+ 7.72 %
3 Year Return
-29.15 %
5 Year Return
-48.71 %

Harley-Davidson Inc Stock Fundamentals & Key Indicators

Check Harley-Davidson Inc market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$2.8B

EPS (TTM)

0.2975

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

2.41%

PE Ratio (TTM)

9.03

Industry PE ratio

26.787142857142857

PEG Ratio

5.2572

EBITDA

620.6M

Revenue (TTM)

4.5B

Profit Margin

7.57%

Return On Equity TTM

10.42%

Harley-Davidson Inc Stock Valuation

Track how Harley-Davidson Inc P/E has moved over time to understand its valuation trends.

Harley-Davidson Inc in the last 5 years

  • Overview

  • Trends

Lowest (6.39x)

December 31, 2023

Today (9.03x)

May 6, 2026

Industry (26.79x)

May 6, 2026

Highest (14.69x)

June 30, 2021

LowHigh

Today’s Price to Earnings Ratio: 9.03x

Harley-Davidson Inc vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Harley-Davidson Inc with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %
BUY$2.8B-48.71%9.037.57%
BUY$5.1B-31.92%NA-2.47%
HOLD$4.0BNA13.363.02%
NA$3.9B22.69%16.423.45%
HOLD$3.8B-53.95%NA-6.07%

Stock Returns calculator for Harley-Davidson Inc Stock including INR - Dollar returns

The Harley-Davidson Inc stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

  • 1Y

  • 3Y

  • 5Y

  • 7Y

  • 10Y

Harley-Davidson Inc investment value today

Current value as on today

₹1,19,686

Returns

₹19,686

(+19.69%)

Returns from Harley-Davidson Inc Stock

₹6,650 (+6.65%)

Dollar Impact

₹13,036 (+13.04%)

Analyst Recommendation on Harley-Davidson Inc Stock

Based on 19 analysts

BUY

57.89%

Buy

42.11%

Hold

0.00%

Sell

Based on 19 analysts, 57.89% of analysts recommend a 'BUY' rating for Harley-Davidson Inc. Average target price of $22.05

Harley-Davidson Inc Share Price Target

Get share price movements and forecasts by analysts on Harley-Davidson Inc.

What analysts predicted

-12.74%DOWNSIDE

Target Price

$22.05

Current Price

$24.86

Analyzed by

19 Analysts

Target

$22.05

Harley-Davidson Inc target price $22.05, a slight downside of -12.74% compared to current price of $24.86. According to 19 analysts rating.

Indian Investors' Interest in Harley-Davidson Inc Stock

Search interest for Harley-Davidson Inc Stock has increased by 32% in the last 30 days, reflecting an upward trend in search activity.

Time period: to

Change:32% versus previous 30 day period

Harley-Davidson Inc Quarterly Profit & Loss

All numbers in Millions USD

Sep 2023
Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Total Revenue
1,549
1,053
1,729
1,618
1,150
687
1,329
1,307
1,340
496
Gross Profit
571
333
617
601
437
153
469
368
472
-113
Operating Income
209
-21
263
241
105
-193
160
112
478
-361
EBITDA
286
57
339
310
179
-121
227
178
522
-333
Interest Expense
7
7
7
7
7
7
7
7
10
7
Depreciation
40
45
41
38
39
41
41
40
44
46
Income Before Tax
238
4
290
264
132
-170
178
130
491
-341
Income Tax Expense
42
-18
58
48
16
-51
47
24
116
-58
Net Income
198
25
234
218
119
-116
133
107
377
-279
Net Profit Margin
12.82%
2.45%
13.58%
13.48%
10.35%
-17.00%
10.01%
8.23%
28.15%
-56.29%

Harley-Davidson Inc Annual Profit & Loss

All numbers in Millions USD

Dec 2016
Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Total Revenue
5,996
5,647
5,716
5,361
4,054
5,336
5,755
5,836
5,186
4,473
Gross Profit
2,127
1,928
2,171
1,921
1,372
1,900
2,133
2,181
1,809
1,352
Operating Income
1,048
891
713
555
9
823
909
779
416
386
EBITDA
1,258
1,113
982
821
201
1,015
1,114
1,055
708
492
Interest Expense
29
31
30
31
31
30
31
30
30
33
Depreciation
-
222
264
232
185
165
151
158
160
172
Income Before Tax
1,023
863
686
557
-15
819
931
866
517
458
Income Tax Expense
331
342
155
133
-17
169
192
171
71
129
Net Income
692
521
531
423
1
650
741
706
455
338
Net Profit Margin
11.54%
9.24%
9.30%
7.90%
0.03%
12.18%
12.88%
12.11%
8.78%
7.57%

Harley-Davidson Inc Quarterly Cash Flow

All numbers in Millions USD

Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Net Income
25
234
218
119
-118
130
-130
377
-279
Operating Cash Flow
48
103
473
353
133
141
367
-92
152
Investing Cash Flow
-1
-112
-284
-89
102
61
-151
295
3,573
Financing Cash Flow
-428
-25
207
131
-885
150
-566
-131
-2,462
Change in Cash
-371
-41
393
406
-666
356
-340
70
1,265

Harley-Davidson Inc Annual Cash Flow

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Net Income
521
531
423
1
650
739
706
445
338
Operating Cash Flow
1,005
1,205
868
1,177
975
548
754
1,063
568
Investing Cash Flow
-562
-662
-508
-66
-459
-773
-512
-383
3,778
Financing Cash Flow
-541
-14
-712
1,373
-1,884
-201
-174
-572
-3,010
Change in Cash
-72
513
-354
2,503
-1,383
-446
69
92
1,350

Global Institutional Holdings in Harley-Davidson Inc

Funds
Holdings
BlackRock Inc
9.37%
State Street Corp
3.34%
Boston Partners Global Investors, Inc
3.6%
H PARTNERS MANAGEMENT, LLC
2.24%
Bank of America Corp
1.06%

Harley-Davidson Inc News & Key Events

  • img

    Today's Timeline - 04 November

    Tue, 05:30 PM

    -

    Harley-Davidson beats Q3 revenue estimates and announces a $200 million stock buyback amid ongoing uncertainties.

    Tue, 07:22 PM

    -

    Harley-Davidson reports strong Q3 earnings but faces challenges in motorcycle sales and market demand.

    Tue, 07:23 PM

    -

    Despite strong earnings, Harley-Davidson stock slips due to concerns over declining motorcycle sales and reliance on financial services.

  • img

    Today's Timeline - 04 November

    Tue, 10:27 PM

    -

    Harley-Davidson shares fall 6.6% after reporting a significant revenue miss and negative cash flow despite earnings beat.

Insights on Harley-Davidson Inc

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Price Rise

    img

    In the last 1 month, HOG stock has moved up by 19.6%

  • imgPOSITIVE IMPACT

    Best in 3 Years

    img

    In the last 3 years, HOG has outperformed top 5 stocks with highest market-cap in its industry

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, Polaris Industries Inc. has given 96.1% return, outperforming this stock by 88.4%

  • imgNEGATIVE IMPACT

    Profit Down

    img

    Netprofit is down for the last 2 quarters, 377.36M → -279.30M (in $), with an average decrease of 174.0% per quarter

  • imgNEGATIVE IMPACT

    Revenue Fall

    img

    Revenue is down for the last 2 quarters, 1.34B → 496.15M (in $), with an average decrease of 63.0% per quarter

About Harley-Davidson Inc

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
OrganisationHarley-Davidson Inc
Headquarters3700 West Juneau Avenue, Milwaukee, WI, United States, 53208
IndustryRecreational Vehicles
CEOMr. Arthur Francis Starrs III
E-voting on sharesClick here to vote

Key Management of Harley-Davidson Inc

Name

Title

Mr. Bryan Andrew Beck

Chief Accounting Officer

Mr. Arthur Francis Starrs III

CEO, President & Director

Mr. Jonathan R. Root

CFO & Chief Commercial Officer

Mr. Bryan Niketh

Chief Operating Officer

George Prassas

Chief Communications Officer

Ms. Tori Termaat

Chief Human Resources Officer

Ray Drea

Chief Stylist

Mr. Matt Ryan

Chief Marketing & Technology Officer

Mr. Paul J. Krause

Chief Legal, Compliance and Corporate Affairs Officer & Corporate Secretary

Mr. Shawn Michael Collins

Director of Investor Relations

FAQs

What is Harley-Davidson Inc share price today?

Harley-Davidson Inc share price today is $24.86 as on . Harley-Davidson Inc share today touched a day high of $25.78 and a low of $24.67.

What is the 52 week high and 52 week low for Harley-Davidson Inc share?

Harley-Davidson Inc share touched a 52 week high of $31.25 on and a 52 week low of $17.09 on . Harley-Davidson Inc stock price today i.e. is trending at $24.86,which is 20.45% down from its 52 week high and 45.47% up from its 52 week low.

What is Harley-Davidson Inc's market capitalisation today?

Harley-Davidson Inc market capitalisation is $0.00T as on .

How to invest in Harley-Davidson Inc Stock (HOG) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Harley-Davidson Inc on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Harley-Davidson Inc Shares that will get you 0.0603 shares as per Harley-Davidson Inc share price of $24.86 per share as on May 6, 2026 at 7:37 pm IST.

What is the minimum amount required to buy Harley-Davidson Inc Stock (HOG) from India?

Indian investors can start investing in Harley-Davidson Inc (HOG) shares with as little as ₹94.61 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹946.10 in Harley-Davidson Inc stock (as per the Rupee-Dollar exchange rate as on ). Based on Harley-Davidson Inc share’s latest price of $24.86 as on May 6, 2026 at 7:37 pm IST, you will get 0.4023 shares of Harley-Davidson Inc. Learn more about fractional shares .

What are the returns that Harley-Davidson Inc has given to Indian investors in the last 5 years?

Harley-Davidson Inc stock has given -48.71% share price returns and 29.19% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?