Harley-Davidson share price logo

Harley-Davidson

NYSE: HOG

Mid Cap

$25.93

-0.57

(-2.15%)

as on

Harley-Davidson Stock Performance

as on September 19, 2026 at 2:15 pm IST

  • Day's Low

    Day's High

    $25.59
    $26.62
    downward going graph

    1.31%

    Downside

    2.66%

    Upside

    downward going graph
  • 52 Week's Low

    52 Week's High

    $17.09
    $30.19
    downward going graph

    34.09%

    Downside

    16.43%

    Upside

    downward going graph

Harley-Davidson share price movements today

Previous Close
$26.50
Open
$26.45
Volume
970.9K
Market Cap
$2.9B
Dividend Yield
2.77%
Day's Low - High
$25.59 - $26.62
52 Week Low - High
$17.09 - $30.19

Harley-Davidson Historical Returns

1 Month Return
-4.19 %
3 Month Return
+ 3.23 %
1 Year Return
-6.43 %
3 Year Return
-19.28 %
5 Year Return
-29.95 %

Harley-Davidson Stock Fundamentals & Key Indicators

Check Harley-Davidson market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$2.9B

EPS (TTM)

1.66

Dividend Yield

2.77%

Quarterly Earnings Growth YOY

0.00%

PE Ratio (TTM)

16.61

Industry PE ratio

17.44

PEG Ratio

-1.1167739925218114

EBITDA

350.0M

Revenue (TTM)

4.1B

Profit Margin

23.89%

Return On Equity TTM

6.27%

Harley-Davidson Stock Valuation

Track how Harley-Davidson P/E has moved over time to understand its valuation trends.

Harley-Davidson in the last 5 years

  • Overview

  • Trends

Lowest (7.27x)

December 31, 2025

Today (7.27x)

December 31, 2025

Industry (17.44x)

December 31, 2025

Highest (8.91x)

December 31, 2021

LowHigh

Today’s Price to Earnings Ratio: 7.27x

Harley-Davidson vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Harley-Davidson with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %Dividend Yield %
BUY$2.9B-29.95%16.6123.89%2.77%
BUY$4.5B-30.38%-52.5825.35%2.58%
StrongBuy$4.2B37.99%53.9720.55%0.88%
HOLD$3.7B-37.37%13.8212.34%2.98%
HOLD$3.3B-53.46%-12.6121.00%4.90%

Stock Returns calculator for Harley-Davidson Stock including INR - Dollar returns

The Harley-Davidson stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

  • 1Y

  • 3Y

  • 5Y

  • 7Y

  • 10Y

Harley-Davidson investment value today

Current value as on today

₹99,646

Returns

-₹354

(-0.35%)

Returns from Harley-Davidson Stock

-₹8,439 (-8.44%)

Dollar Impact

₹8,086 (+8.09%)

Analyst Recommendation on Harley-Davidson Stock

Based on 10 analysts

BUY

40.00%

Buy

40.00%

Hold

20.00%

Sell

Based on 10 analysts, 40% of analysts recommend a 'BUY' rating for Harley-Davidson. Average target price of $28.18

Harley-Davidson Share Price Target

Get share price movements and forecasts by analysts on Harley-Davidson.

What analysts predicted

7.98%UPSIDE

Target Price

$28.18

Current Price

$25.93

Analyzed by

10 Analysts

Target

$28.18

Harley-Davidson target price $28.18, a slight upside of 7.98% compared to current price of $25.93. According to 10 analysts rating.

Indian Investors' Interest in Harley-Davidson Stock

Search interest for Harley-Davidson Stock has decreased by -11% in the last 30 days, reflecting a downward trend in search activity.

Time period: to

Change:-11% versus previous 30 day period

Harley-Davidson Quarterly Profit & Loss

All numbers in Millions USD

Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Mar 2026
Jun 2026
Total Revenue
1,729
1,618
1,150
687
1,329
1,307
1,340
496
1,172
1,103
Gross Profit
617
601
437
153
469
368
472
-113
346
277
Operating Income
263
241
105
-193
160
112
478
-361
45
45
EBITDA
339
310
179
-121
227
178
545
-287
89
1
Interest Expense
7
7
7
7
7
7
10
7
3
-10
Depreciation
41
38
39
41
41
40
44
46
44
-44
Income Before Tax
290
264
132
-170
178
130
491
-341
42
95
Income Tax Expense
58
48
16
-51
47
24
116
-58
17
16
Net Income
234
218
119
-116
133
107
377
-279
24
78
Net Profit Margin
35.68%
37.13%
38.03%
22.27%
35.32%
28.20%
35.23%
-22.83%
29.54%
25.12%

Harley-Davidson Annual Profit & Loss

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Total Revenue
5,647
5,716
5,361
4,054
5,336
5,755
5,836
5,186
4,473
Gross Profit
2,194
2,171
1,921
1,372
1,900
2,133
2,181
1,809
1,352
Operating Income
882
713
555
9
823
909
779
416
386
EBITDA
1,117
982
821
201
1,015
1,114
1,055
708
664
Interest Expense
31
30
31
31
30
31
30
30
33
Depreciation
222
264
232
185
165
151
158
160
172
Income Before Tax
863
686
557
-15
819
931
866
517
458
Income Tax Expense
342
155
133
-17
169
192
171
71
129
Net Income
521
531
423
1
650
741
706
455
338
Net Profit Margin
38.86%
37.99%
35.84%
33.84%
35.61%
37.08%
37.38%
34.88%
30.24%

Harley-Davidson Quarterly Cash Flow

All numbers in Millions USD

Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Mar 2026
Jun 2026
Net Income
234
218
119
-118
130
-130
377
-279
24
-24
Operating Cash Flow
103
473
353
133
141
367
-92
152
-228
168
Investing Cash Flow
-112
-284
-89
102
61
-151
295
3,573
-92
-174
Financing Cash Flow
-25
207
131
-885
150
-566
-131
-2,462
-959
100
Change in Cash
-41
393
406
-666
356
-340
70
1,265
-1,286
90

Harley-Davidson Annual Cash Flow

All numbers in Millions USD

Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Net Income
521
531
423
1
650
741
706
445
338
Operating Cash Flow
1,005
1,205
868
1,177
975
548
754
1,063
568
Investing Cash Flow
-562
-662
-508
-66
-459
-773
-512
-383
3,778
Financing Cash Flow
-541
-14
-712
1,373
-1,884
-201
-174
-572
-3,010
Change in Cash
-72
513
-354
2,503
-1,383
-446
69
92
1,350

Mutual Funds that own Harley-Davidson Stock

Check out the Mutual Funds with significant holdings in Harley-Davidson.

Funds
Holdings
Shares Held
VANGUARD INDEX FUNDS
8.734039%
9089734
DFA INVESTMENT DIMENSIONS GROUP INC
2.896655%
3014622
VANGUARD WHITEHALL FUNDS
2.548684%
2652480
Aegis Funds
1.315429%
1369000
Third Avenue Trust
1.188622%
1237029

Global Institutional Holdings in Harley-Davidson

Funds
Holdings
iShares
10.34%
Vanguard
9.84%
Donald Smith
8.92%
Avantis
5.51%
Rehan Jaffer
2.4%

Harley-Davidson News & Key Events

  • img

    Today's Timeline - 04 November

    Tue, 05:30 PM

    -

    Harley-Davidson beats Q3 revenue estimates and announces a $200 million stock buyback amid ongoing uncertainties.

    Tue, 07:22 PM

    -

    Harley-Davidson reports strong Q3 earnings but faces challenges in motorcycle sales and market demand.

    Tue, 07:23 PM

    -

    Despite strong earnings, Harley-Davidson stock slips due to concerns over declining motorcycle sales and reliance on financial services.

  • img

    Today's Timeline - 04 November

    Tue, 10:27 PM

    -

    Harley-Davidson shares fall 6.6% after reporting a significant revenue miss and negative cash flow despite earnings beat.

Insights on Harley-Davidson

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Profit Spike

    img

    Netprofit is up for the last 3 quarters, -279.30M → 78.98M (in $), with an average increase of 648.0% per quarter

  • imgNO EFFECT

    Against Peers

    img

    In the last 3 years, Harley-Davidson, Inc. has experienced a drawdown of -21.0%, however Brunswick Corporation resisted the overall trend and outperformed by 8.4%

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, Brunswick Corporation has given 6.6% return, outperforming this stock by 15.0%

  • imgNEGATIVE IMPACT

    Price Dip

    img

    In the last 7 days, HOG stock has moved down by -7.0%

  • imgNEGATIVE IMPACT

    Revenue Fall

    img

    Revenue is down for the last 2 quarters, 1.17B → 1.10B (in $), with an average decrease of 5.9% per quarter

About Harley-Davidson

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
OrganisationHarley-Davidson
Headquarters3700 West Juneau Avenue, Milwaukee, WI, 53208, US
IndustryAuto - Manufacturers
CEOArthur Francis Starrs
E-voting on sharesClick here to vote

Key Management of Harley-Davidson

Name

Title

Mr. Matt Ryan

Chief Marketing & Technology Officer

Mr. Bryan Niketh

Chief Operating Officer

Mr. Shawn Michael Collins

Director of Investor Relations

Ms. Tori Termaat

Chief Human Resources Officer

Ray Drea

Chief Stylist

Mr. Andy Benka

VP of Product Management & Chief of Staff

Mr. Arthur Francis Starrs III

CEO, President & Director

Mr. Jonathan R. Root

CFO & Chief Commercial Officer

Mr. Bryan Andrew Beck

Chief Accounting Officer

Ms. Gayle E. Littleton

Chief Legal, Compliance & Corporate Affairs Officer and Corporate Secretary

FAQs

What is Harley-Davidson share price today?

Harley-Davidson share price today is $25.93 as on at the close of the market. Harley-Davidson share today touched a day high of $26.62 and a low of $25.59.

What is the 52 week high and 52 week low for Harley-Davidson share?

Harley-Davidson share touched a 52 week high of $30.19 on and a 52 week low of $17.09 on . Harley-Davidson stock price today i.e. is closed at $25.93,which is 14.11% down from its 52 week high and 51.73% up from its 52 week low.

What is Harley-Davidson's market capitalisation today?

Harley-Davidson market capitalisation is $0.00T as on .

How to invest in Harley-Davidson Stock (HOG) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Harley-Davidson on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Harley-Davidson Shares that will get you 0.0578 shares as per Harley-Davidson share price of $25.93 per share as on September 19, 2026 at 8:45 am IST.

What is the minimum amount required to buy Harley-Davidson Stock (HOG) from India?

Indian investors can start investing in Harley-Davidson (HOG) shares with as little as ₹95.88 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹958.80 in Harley-Davidson stock (as per the Rupee-Dollar exchange rate as on ). Based on Harley-Davidson share’s latest price of $25.93 as on September 19, 2026 at 8:45 am IST, you will get 0.3857 shares of Harley-Davidson. Learn more about fractional shares .

What are the returns that Harley-Davidson has given to Indian investors in the last 5 years?

Harley-Davidson stock has given -29.95% share price returns and 30.29% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?