Harley-davidson Share Price (NYSE: HOG)

$28.73

▲

-0.12

(-0.42%)

Last updated on August 27, 2025 at 1:29 AM IST

$₹

Check the interactive Harley-davidson Stock chart to analyse performance

Harley-davidson stock performance

as on August 27, 2025 at 1:29 AM IST

Today's Low:$28.60
Today's High:$29.23
$28.73
0.45%
Downside
Day's Volatility :2.16%
Upside
1.71%
52 Weeks Low:$20.45
52 Weeks High:$39.93
$28.73
28.82%
Downside
52 Weeks Volatility :48.79%
Upside
28.05%

Harley-davidson Stock Returns

Period	Harley-davidson, Inc.	Sector (Consumer Discretionary)	Index (Russel 2000)
3 Months	17.9%	10.5%	0.0%
6 Months	9.53%	7.9%	0.0%
1 Year	-24.69%	24.8%	0.0%
3 Years	-27.33%	45.7%	-6.9%

Harley-davidson, Inc. Key Stats

Check Harley-davidson key stats like market cap, P/E ratio, EPS, Dividend Yield, and more.

Previous Close	$28.85
Open	$28.96
Today's High	$29.23
Today's Low	$28.6
Market Capitalization	$3.5B
Today's Volume	$1.5M
52 Week High	$39.93
52 Week Low	$20.45
Revenue TTM	$4.5B
EBITDA	$408.5M
Earnings Per Share (EPS)	$2.05
PE Ratio	14.07
Dividend Yield	2.46%
Profit Margin	5.43%
Quarterly Earnings Growth YOY	-0.46%
Return On Equity TTM	6.95%

Stock Returns calculator for Harley-davidson Stock including INR - Dollar returns

The Harley-davidson stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Return is the profit earned when the US dollar rises in value compared to the Indian rupee.

Investment Value

₹1,00,000

Harley-davidson investment value today

Current value as on today

₹79,521

Returns

₹20,479

(-20.48%)

Returns from Harley-davidson Stock

₹25,007 (-25.01%)

Dollar Returns*

₹4,527 (+4.53%)

Indian investors sentiment towards Harley-davidson Stock

57.14%

Period: Jul 27, 2025 to Aug 26, 2025. Change in 30 Days versus previous period

Investment in Harley-davidson Shares from India has grown by 57.14% over the past 30 days, indicating increased transactional activity.

32%

Period: Jul 27, 2025 to Aug 26, 2025. Change in 30 Days versus previous period

Search interest for Harley-davidson Stock from India on INDmoney has increased by 32% in the last 30 days, reflecting an upward trend in search activity.

Global Institutional Holdings in Harley-davidson, Inc.

Name
Holdings %
Name
Holdings %
Vanguard Group Inc
9.93%
H PARTNERS MANAGEMENT, LLC
9.30%
BlackRock Inc
9.14%
Beutel, Goodman & Company Ltd.
6.23%
Dimensional Fund Advisors, Inc.
5.40%
Boston Partners Global Investors, Inc
5.18%

Analyst Recommendation on Harley-davidson Stock

Rating

Trend

Buy

57%Buy

42%Hold

0%Sell

Based on 19 Wall street analysts offering stock ratings for Harley-davidson(by analysts ranked 0 to 5 stars)

Harley-davidson Share Price Target

What analysts predicted

Upside of 2.1%

Target:

$29.33

Current:

$28.73

Harley-davidson share price target is $29.33, a slight Upside of 2.1% compared to current price of $28.73 as per analysts' prediction.

Harley-davidson Stock Insights

Price Movement
In the last 1 month, HOG stock has moved up by 17.3%
Decreasing Revenue
Revenue is down for the last 2 quarters, 1.32B → 1.30B (in $), with an average decrease of 1.7% per quarter
Decreasing Net Profit
Netprofit is down for the last 2 quarters, 133.10M → 107.56M (in $), with an average decrease of 19.2% per quarter
HOG vs THO (1 yr)
In the last 1 year, Thor Industries Inc. has given 2.5% return, outperforming this stock by 26.8%
HOG vs THO (3 yr)
In the last 3 years, Thor Industries Inc. has given 30.4% return, outperforming this stock by 58.3%
Price to Sales
ForHOG every $1 of sales, investors are willing to pay $0.8, whereas for Thor Industries Inc., the investors are paying $0.6 for every $1 of sales.

Harley-davidson, Inc. Financials

Revenue

Profit

Cash Flow

Annually

Quarterly

FY19

FY20

FY21

FY22

FY23

FY24

	FY19	Y/Y Change
Revenue	$5.4B	↓ 6.21%
Net Income	$423.6M	↓ 20.29%
Net Profit Margin	7.9%	↓ 1.4%

	FY20	Y/Y Change
Revenue	$4.1B	↓ 24.38%
Net Income	$1.3M	↓ 99.69%
Net Profit Margin	0.03%	↓ 7.87%

	FY21	Y/Y Change
Revenue	$5.3B	↑ 31.62%
Net Income	$650.0M	↑ 49978.89%
Net Profit Margin	12.18%	↑ 12.15%

	FY22	Y/Y Change
Revenue	$5.8B	↑ 7.85%
Net Income	$741.4M	↑ 14.06%
Net Profit Margin	12.88%	↑ 0.7%

	FY23	Y/Y Change
Revenue	$5.8B	↑ 1.41%
Net Income	$706.6M	↓ 4.7%
Net Profit Margin	12.11%	↓ 0.77%

	FY24	Y/Y Change
Revenue	$5.2B	↓ 11.13%
Net Income	$455.4M	↓ 35.56%
Net Profit Margin	8.78%	↓ 3.33%

Q1 FY24

Q2 FY24

Q3 FY24

Q4 FY24

Q1 FY25

Q2 FY25

	Q1 FY24	Q/Q Change
Revenue	$1.7B	↑ 64.22%
Net Income	$234.9M	↑ 810.34%
Net Profit Margin	13.58%	↑ 11.13%

	Q2 FY24	Q/Q Change
Revenue	$1.6B	↓ 6.4%
Net Income	$218.3M	↓ 7.1%
Net Profit Margin	13.48%	↓ 0.1%

	Q3 FY24	Q/Q Change
Revenue	$1.2B	↓ 28.92%
Net Income	$119.0M	↓ 45.46%
Net Profit Margin	10.35%	↓ 3.13%

	Q4 FY24	Q/Q Change
Revenue	$687.6M	↓ 40.24%
Net Income	$-116.9M	↓ 198.2%
Net Profit Margin	-17.0%	↓ 27.35%

	Q1 FY25	Q/Q Change
Revenue	$1.3B	↑ 93.31%
Net Income	$133.1M	↓ 213.87%
Net Profit Margin	10.01%	↑ 27.01%

	Q2 FY25	Q/Q Change
Revenue	$1.3B	↓ 1.66%
Net Income	$107.6M	↓ 19.18%
Net Profit Margin	8.23%	↓ 1.78%

FY19

FY20

FY21

FY22

FY23

FY24

	FY19	Y/Y Change
Profit	$1.9B	↓ 11.53%

	FY20	Y/Y Change
Profit	$1.4B	↓ 28.59%

	FY21	Y/Y Change
Profit	$1.9B	↑ 38.47%

	FY22	Y/Y Change
Profit	$2.1B	↑ 12.3%

	FY23	Y/Y Change
Profit	$2.2B	↑ 2.25%

	FY24	Y/Y Change
Profit	$1.8B	↓ 17.08%

Q1 FY24

Q2 FY24

Q3 FY24

Q4 FY24

Q1 FY25

Q2 FY25

	Q1 FY24	Q/Q Change
Profit	$617.2M	↑ 85.08%

	Q2 FY24	Q/Q Change
Profit	$601.1M	↓ 2.6%

	Q3 FY24	Q/Q Change
Profit	$437.7M	↓ 27.2%

	Q4 FY24	Q/Q Change
Profit	$153.1M	↓ 65.01%

	Q1 FY25	Q/Q Change
Profit	$469.5M	↑ 206.62%

	Q2 FY25	Q/Q Change
Profit	$368.6M	↓ 21.48%

FY19

FY20

FY21

FY22

FY23

FY24

	FY19	Y/Y Change
Operating Cash Flow	$868.3M	↓ 28.0%
Investing Cash Flow	$-508.1M	↓ 23.27%
Financing Cash Flow	$-712.2M	↑ 4724.38%

	FY20	Y/Y Change
Operating Cash Flow	$1.2B	↑ 35.66%
Investing Cash Flow	$-66.8M	↓ 86.86%
Financing Cash Flow	$1.4B	↓ 292.91%

	FY21	Y/Y Change
Operating Cash Flow	$975.7M	↓ 17.17%
Investing Cash Flow	$-459.4M	↑ 587.97%
Financing Cash Flow	$-1.9B	↓ 237.19%

	FY22	Y/Y Change
Operating Cash Flow	$548.5M	↓ 43.79%
Investing Cash Flow	$-773.0M	↑ 68.25%
Financing Cash Flow	$-202.0M	↓ 89.29%

	FY23	Y/Y Change
Operating Cash Flow	$754.9M	↑ 37.64%
Investing Cash Flow	$-512.3M	↓ 33.73%
Financing Cash Flow	$-174.6M	↓ 13.53%

	FY24	Y/Y Change
Operating Cash Flow	$1.1B	↑ 40.93%
Investing Cash Flow	$-383.3M	↓ 25.18%
Financing Cash Flow	$-572.3M	↑ 227.7%

Q1 FY24

Q2 FY24

Q3 FY24

Q4 FY24

Q1 FY25

Q2 FY25

	Q1 FY24	Q/Q Change
Operating Cash Flow	$104.0M	↑ 116.12%
Investing Cash Flow	$-112.5M	↑ 9507.17%
Financing Cash Flow	$-25.9M	↓ 93.95%

	Q2 FY24	Q/Q Change
Operating Cash Flow	$473.6M	↑ 355.44%
Investing Cash Flow	$-284.5M	↑ 152.91%
Financing Cash Flow	$207.9M	↓ 902.02%

	Q3 FY24	Q/Q Change
Operating Cash Flow	$353.0M	↓ 25.47%
Investing Cash Flow	$-89.1M	↓ 68.67%
Financing Cash Flow	$131.5M	↓ 36.77%

	Q4 FY24	Q/Q Change
Operating Cash Flow	$133.2M	↓ 62.27%
Investing Cash Flow	$102.8M	↓ 215.37%
Financing Cash Flow	$-885.8M	↓ 773.79%

	Q1 FY25	Q/Q Change
Operating Cash Flow	$141.5M	↑ 6.27%
Investing Cash Flow	$61.4M	↓ 40.3%
Financing Cash Flow	$150.2M	↓ 116.96%

	Q2 FY25	Q/Q Change
Operating Cash Flow	$368.0M	↑ 159.98%
Investing Cash Flow	$-151.2M	↓ 346.35%
Financing Cash Flow	$-566.7M	↓ 477.34%

Harley-davidson Technicals Summary

Sell

Neutral

Buy

Harley-davidson is currently in a favorable trading position ( BUY ) according to technical analysis indicators.

Harley-davidson, Inc. Vs Peers

Returns

Ratio's

Overview

Company Name	1 Month	6 Month	1 Year	3 Years	5 Years
Harley-davidson, Inc.	22.45%	9.53%	-24.69%	-27.33%	1.41%
Brp	16.31%	42.13%	-18.85%	-20.11%	3.35%
Thor Industries Inc.	16.42%	9.18%	2.56%	34.22%	-10.51%
Brunswick Corporation	8.08%	4.35%	-18.96%	-15.59%	4.97%
Polaris Industries Inc.	15.97%	23.58%	-32.62%	-50.76%	-44.95%

Company Name	P/E Ratio	P/B Ratio	PEG Ratio	EPS	ROE	ROA	Div Yield	BVPS
Harley-davidson, Inc.	14.07	14.07	1.0	4.36	0.07	0.01	0.02	27.29
Brp	32.26	32.26	2.04	4.54	0.32	0.05	0.01	6.36
Thor Industries Inc.	26.56	26.56	1.03	3.84	0.05	0.03	0.02	79.39
Brunswick Corporation	74.92	74.92	0.69	3.22	0.03	0.03	0.03	29.09
Polaris Industries Inc.	81.42	NA	1.77	-0.44	-0.08	0.02	0.05	21.09

Company Name	Analyst View	Market Cap	5 Years Return %	PE Ratio	Profit Margin
Harley-davidson, Inc.	Buy	$3.5B	1.41%	14.07	5.43%
Brp	Buy	$4.2B	3.35%	32.26	-0.72%
Thor Industries Inc.	Hold	$5.9B	-10.51%	26.56	2.32%
Brunswick Corporation	Buy	$4.3B	4.97%	74.92	0.82%
Polaris Industries Inc.	Hold	$3.2B	-44.95%	81.42	-1.55%

Harley-davidson Dividend announcements

Harley-davidson Dividends June, 2025
In the quarter ending June,2025. Harley-davidson has declared dividend of $0.18

About Harley-davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Organization	Harley-davidson
Employees	5900
CEO	Mr. Jochen Zeitz
Industry	Consumer Durables

Key Management of Harley-davidson, Inc.

Name	Title
Mr. Jochen Zeitz	Chairman, President & CEO
Mr. Jonathan R. Root	CFO & President of Commercial
Mr. Jagdish Krishnan	Chief Digital & Operations Officer
Mr. Paul J. Krause	Chief Legal Officer, Chief Compliance Officer & Secretary
Mr. Luke Christopher Mansfield	Chief Commercial Officer of Harley-Davidson Motor Company
Bryan Andrew Beck	Chief Accounting Officer
Mr. Shawn Michael Collins	Director of Investor Relations
George Prassas	Chief Communications Officer
Theo Keetell	Vice President of Marketing
Ms. Tori Termaat	Chief Human Resources Officer

Important FAQs about investing in HOG Stock from India :

What is Harley-davidson share price today?

Harley-davidson share price today is $28.73 as on August 27, 2025 at 1:29 AM IST at the close of the market. Harley-davidson share today touched a day high of $29.23 and a low of $28.60.

What is the 52 week high and 52 week low for Harley-davidson share?

Harley-davidson share touched a 52 week high of $39.93 and a 52 week low of $20.45. Harley-davidson stock price today i.e. August 27, 2025 at 1:29 AM IST is closed at $28.73, lower by 28.05% versus the 52 week high.

How to invest in Harley-davidson Stock (HOG) from India?

Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
Step 2: Search for Harley-davidson on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Harley-davidson Shares that will get you 0.0522 shares as per Harley-davidson share price of $28.73 per share as on August 27, 2025 at 1:29 AM IST.

What is the minimum amount required to buy Harley-davidson Stock (HOG) from India?

Indian investors can start investing in Harley-davidson (HOG) shares with as little as ₹87.6525 or $1 (as of August 27, 2025) using the INDmoney app.
For example: If you want to invest $10 or ₹876.53 in Harley-davidson stock (as per the Rupee-Dollar exchange rate as on August 27, 2025). Based on Harley-davidson share’s latest price of $28.73 as on August 27, 2025 at 1:29 AM IST, you will get 0.3481 shares of Harley-davidson. Learn more about fractional shares .

What are the returns that Harley-davidson has given to Indian investors in the last 5 years?

Harley-davidson stock has given 1.41% share price returns and 18.61% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?