Baozun Inc. share price logo

Baozun Inc. Share Price

NASDAQ: BZUN

Small Cap

$4.61

-0.16

(-3.35%)

as on

Baozun Inc. Stock Performance

as on September 16, 2025 at 1:29 am IST

  • Day's Low

    Day's High

    $4.54
    $4.85
    downward going graph

    1.52%

    Downside

    5.21%

    Upside

    downward going graph
  • 52 Week's Low

    52 Week's High

    $2.12
    $4.88
    downward going graph

    54.01%

    Downside

    5.86%

    Upside

    downward going graph

Baozun Inc. share price movements today

Previous Close
$4.77
Open
$4.80
Volume
905.4K
Day's Low - High
$4.54 - $4.85
52 Week Low - High
$2.12 - $4.88

Baozun Inc. Historical Returns

1 Month Return
+ 72.2 %
3 Month Return
+ 68.55 %
1 Year Return
+ 90.8 %
3 Year Return
-34.48 %
5 Year Return
-87.12 %

Baozun Inc. Stock Fundamentals & Key Indicators

Check Baozun Inc. market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$277.2M

EPS (TTM)

2.0188

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

-0.48%

PE Ratio (TTM)

0

P/B Ratio

0

PEG Ratio

23.47

EBITDA

48.2M

Revenue (TTM)

9.7B

Profit Margin

-1.91%

Return On Equity TTM

19628200.00%

Baozun Inc. vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Baozun Inc. with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %
BUY$277.2M-87.12%NA-1.91%
BUY$116.1B30.71%101.066.17%
BUY$118.6B127.12%57.88.52%
BUY$178.1B51.77%13.5223.91%
BUY$2.4T44.58%34.7310.54%

Stock Returns calculator for Baozun Inc. Stock including INR - Dollar returns

The Baozun Inc. stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Return is the profit earned when the US dollar rises in value compared to the Indian rupee.

Investment Value

₹1,00,000

  • 1Y

  • 3Y

  • 5Y

  • 7Y

  • 10Y

Baozun Inc. investment value today

Current value as on today

₹1,89,385

Returns

₹89,385

(+89.39%)

Returns from Baozun Inc. Stock

₹84,400 (+84.4%)

Dollar Returns*

₹4,985 (+4.99%)

Analyst Recommendation on Baozun Inc. Stock

Based on 18 analysts

BUY

77.78%

Buy

22.22%

Hold

0.00%

Sell

Based on 18 analysts, 77.78% of analysts recommend a 'BUY' rating for Baozun Inc.. Average target price of $4.35

Baozun Inc. Share Price Target

Get share price movements and forecasts by analysts on Baozun Inc..

What analysts predicted

-5.98%DOWNSIDE

Target Price

$4.35

Current Price

$4.61

Analyzed by

18 Analysts

Target

$4.35

Baozun Inc. target price $4.35, a slight downside of -5.98% compared to current price of $4.61. According to 18 analysts rating.

Baozun Inc. Stock's Interest Amongst Investors

Search interest for Baozun Inc. Stock has increased by 186% in the last 30 days, reflecting an upward trend in search activity.

Time period: to

Change:186% versus previous 30 day period

Baozun Inc. Quarterly Profit & Loss

All numbers in Millions USD

Mar 2023
Jun 2023
Sep 2023
Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Total Revenue
273
323
249
389
274
329
290
411
284
2,552
Gross Profit
118
137
112
178
131
153
137
199
136
1,235
Operating Income
-40
-36
-135
6
-54
-18
-114
80
-83
-9
EBITDA
-22
26
-86
15
-35
-2
-101
-
-65
1
Interest Expense
10
9
11
9
10
10
8
9
12
11
Depreciation
-
-
-
-
-
-
-
-
-
-
Income Before Tax
-77
-14
-131
6
-63
-18
-109
94
-78
-10
Income Tax Expense
1
2
1
5
7
3
-18
-
-6
13
Net Income
-11
-2
-17
-6
-9
-4
-12
0
-8
-33
Net Profit Margin
-4.21%
-0.86%
-6.93%
-1.74%
-3.37%
-1.28%
-4.28%
0.00%
-3.06%
-1.33%

Baozun Inc. Annual Profit & Loss

All numbers in Millions USD

Dec 2015
Dec 2016
Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Total Revenue
403
490
628
782
1,037
1,353
1,475
1,203
1,233
1,293
Gross Profit
83
134
214
304
402
499
543
490
545
616
Operating Income
8
90
256
355
306
558
-136
33
-206
-114
EBITDA
31
125
306
420
529
600
109
-326
75
190
Interest Expense
-
-
4
13
61
66
56
56
41
38
Depreciation
-
-
50
72
120
151
206
196
251
244
Income Before Tax
16
102
264
335
348
548
-154
-580
-210
-117
Income Tax Expense
-6
16
54
64
71
127
55
26
12
20
Net Income
3
12
31
39
40
65
-32
-86
-38
-25
Net Profit Margin
0.87%
2.56%
5.03%
5.00%
3.86%
4.81%
-2.23%
-7.22%
-3.16%
-1.97%

Baozun Inc. Quarterly Cash Flow

All numbers in Millions USD

Jun 2023
Sep 2023
Dec 2023
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Net Income
-20
-126
-48
-66
-30
-88
0
-63
-33
Operating Cash Flow
2
2
-
-
-
-
-
-
-
Investing Cash Flow
-
-
-
-
-
-
-
-
-
Financing Cash Flow
-
-
-
-
-
-
-
-
-
Change in Cash
62
62
-
-
-
-
-
-
-

Baozun Inc. Annual Cash Flow

All numbers in Millions USD

Dec 2016
Dec 2017
Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Net Income
86
208
269
281
425
-219
-653
-278
-138
Operating Cash Flow
13
-169
-98
301
310
-96
382
448
101
Investing Cash Flow
-116
-639
37
-1,133
-616
375
-1,306
-340
-817
Financing Cash Flow
210
167
331
1,776
2,666
749
-1,650
-8
-19
Change in Cash
180
-674
289
943
2,204
968
-2,454
106
-707

Global Institutional Holdings in Baozun Inc.

Funds
Holdings
Schroder Investment Management Group
3.98%
Acadian Asset Management LLC
3.66%
Two Sigma Advisers, LLC
1.32%
Morgan Stanley - Brokerage Accounts
1.03%
Dimensional Fund Advisors, Inc.
0.99%

Insights on Baozun Inc.

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Revenue Rich

    img

    Revenue is up for the last 2 quarters, 2.06B → 2.55B (in $), with an average increase of 19.1% per quarter

  • imgPOSITIVE IMPACT

    Price Rise

    img

    In the last 7 days, BZUN stock has moved up by 21.7%

  • imgPOSITIVE IMPACT

    Profit Spike

    img

    Netprofit is up for the last 2 quarters, -63.08M → -33.95M (in $), with an average increase of 85.8% per quarter

  • imgNO EFFECT

    Against Peers

    img

    In the last 3 years, Sea Limited has given 222.6% return, outperforming this stock by 257.1%

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, Sea Limited has given 141.5% return, outperforming this stock by 50.7%

About Baozun Inc.

founded early 2007, baozun commerce, inc. is a leading, digital and e-commerce service partner, helping make brands and retailers become successful in china. we provide end-to-end services, including but not limited to: - web site design and development - store operations and customer service - warehousing & logistics - supply chain management - digital marketing - copywriting & product photography. catering to china's unique e-commerce environment, baozun provides these services both for brand sites, hosted on our proprietary platform, as well as stores on marketplaces like tmall or jd.com. as of 2014, we operate nearly ninety brands on tmall and other marketplaces, as well as official brand sites. some of our clients include well-known global brands like nike, converse, coach, microsoft, and philips. currently, baozun has around 1,400 employees between our headquarters in shanghai, our warehouse in wujiang, and hangzhou and hong kong regional offices.
OrganisationBaozun Inc.
HeadquartersNo. 1-9, West Jiangchang Road, Shanghai, China, 200436
IndustryRetail Trade
CEOMr. Wenbin Qiu
E-voting on sharesClick here to vote

Key Management of Baozun Inc.

Name

Title

Ms. Yanjie Zhu

Chief Financial Officer

Mr. Tao Liang

Senior Vice President

Ms. Sandrine Zerbib

President of Baozun Brand Management

Ms. Ka Man So

Joint Company Secretary

Mr. Wenbin Qiu

Co-Founder, Chairman of the Board & CEO

Mr. Junhua Wu

Co-Founder, Chief Strategy Officer & Director

Ms. Wendy Shu Sun

Joint Company Secretary and Senior Director of Corporate Development & Investor Relations

Mr. Yuen Lung Kwok

Senior Vice President

Ms. Feng Li

Vice President

FAQs

What is Baozun Inc. share price today?

Baozun Inc. share price today is $4.61 as on at the close of the market. Baozun Inc. share today touched a day high of $4.85 and a low of $4.54.

What is the 52 week high and 52 week low for Baozun Inc. share?

Baozun Inc. share touched a 52 week high of $4.88 on and a 52 week low of $2.12 on . Baozun Inc. stock price today i.e. is closed at $4.61,which is 5.53% down from its 52 week high and 117.45% up from its 52 week low.

What is Baozun Inc.'s market capitalisation today?

Baozun Inc. market capitalisation is $0.00T as on .

How to invest in Baozun Inc. Stock (BZUN) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Baozun Inc. on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Baozun Inc. Shares that will get you 0.3254 shares as per Baozun Inc. share price of $4.61 per share as on September 16, 2025 at 1:29 am IST.

What is the minimum amount required to buy Baozun Inc. Stock (BZUN) from India?

Indian investors can start investing in Baozun Inc. (BZUN) shares with as little as ₹88.141 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹881.41 in Baozun Inc. stock (as per the Rupee-Dollar exchange rate as on ). Based on Baozun Inc. share’s latest price of $4.61 as on September 16, 2025 at 1:29 am IST, you will get 2.1692 shares of Baozun Inc.. Learn more about fractional shares .

What are the returns that Baozun Inc. has given to Indian investors in the last 5 years?

Baozun Inc. stock has given -87.12% share price returns and 20.01% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?