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Brands around the world are increasingly using personalized messaging services like conversational AI, chatbots and omnichannel messaging to strengthen relationships with their customers and provide better customer service. According to Gartner, over 80% of customer service interactions will be handled through AI or chatbots by 2022. In addition, customer journeys will become more tailored and structured, allowing brands to connect with customers in a much more personalized way.AI-driven messaging will also help brands optimize their customer support operations, as many customer queries are repetitive and AI-driven chatbots can address these queries quickly and accurately. By freeing up more of their customer service personnel’s time, brands will be better able to provide more effective, personalized support. Additionally, AI-driven messaging will provide brands with valuable insights into customer behavior, facilitating better targeting and personalization. As such, brands can use AI-driven messaging to increase engagementby providing better customer service, optimizing their customer support operations, and gaining insights into customer behavior.

Brands across the globe are increasingly turning to personalized messaging services such as conversational AI, chatbots and omnichannel communications to boost customer loyalty and experience. Gartner estimates that by 2022, more than 80% of customer service interactions will be conducted by AI or chatbots. This creates a more personalized customer journey and allows brands to interact with customers in a more targeted way. Additionally, AI-driven messaging offers brands the opportunity to optimize their customer support operations. Queries that are often repetitive can be quickly and efficiently addressed by AI-driven chatbots, freeing up time for customer service personnel to provide better, more personalized support. Furthermore, AI-driven messaging gives brands ample insights into customer behaviour which can be used to personalize the customer experience, leading to an increase in customer engagement.

Owner: Bandhan Mutual Fund
Price: ₹807.45 per unit as on 27 Mar, 2026 04:01 PM
Asset Under Management AUM: ₹1.24Cr as of today
Expense Ratio: 0.38% as of today