Roku, Inc.

Organisation

1173 Coleman Avenue, San Jose, CA, United States, 95110

Headquarters

3600

Employees

Consumer Durables

Industry

Anthony Wood

Roku Inc, a publicly-traded organisation based in the United States of America, in the city of San Jose, California was founded by ReplayTV founder Anthony Wood in the year 2002. The company manufactures an assortment of players on digital media for streaming of video. It also operates in the advertising space and licenses its software and hardware to many companies. Anthony Wood was appointed as the VP of Netflix in 2007. 

In 2008, Roku, a new company was established in February 2008, with Netflix investing about $6 million, to design a player after Netflix decided not to build its own payer. In 2017, the advertising product which is a self-serving initiative to enable advertisers to serve ads to Roku’s customer base was launched by Roku. 

The advertisements can be audio-visual, interactive videos, audience enablement promotions or brand sponsorships. In 2019, Roku entered into a partnership with Nielsen, a company that specialises in the area of advertising effectiveness. In the same year, dataxu, a platform for video advertising was acquired for approximately $150 million in stocks and cash. 

In early January 2021, Roku bought the rights to Quibi’s content for lower than $100 million, all 75 programs of Quibi now streams on Roku’s free channels which are ad-supported platforms. It completed the purchase of “This Old House Ventures” from TZP growth partners in March 2021, about 1500 episodes of “Ask This Old House” and “This Old House” now stream on Roku’s platforms. 

Some of the legacy products of Roku include Photobridge HD1000, equipment that displays images on HD television and streams MPEG video; SoundBridge, a music player on network; Soundbridge Radio, a music player which is network-based with inbuilt subwoofer and speakers and BirthSign solid-state media player to drive HD displays in the retail environment. 
Currently Roku, Inc. has a market cap of $8.72 Billion. It has a P.E ratio of -17.67. The shares of Roku, Inc. are trading at $94.62.
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Price

Target

Roku, Inc. (ROKU) Price vs Consensus Price Target

As per the chart shown above, analysts believe that the Roku, Inc. (ROKU) share price will touch around $126.52 in next 12-months.

Currently 38 wall-street analysts regularly analyze the financials of Roku, Inc. on a frequent basis to provide recommendations along with target share price. 38 analysts offering 12-month price forecasts for Roku, Inc. (ROKU) have a share price target of $126.52. This median of share price forecast represents a 33.15% upside from the latest price of $95.02 as on 02.04.26.

Roku, Inc. (ROKU) Share Price Forecast

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Roku, Inc. (ROKU)

Roku, Inc. Stock Forecast

Roku, Inc. Stock Forecast & Price Target (Analyst Recommendation) | INDmoney

Percentage Difference

Roku, Inc. (ROKU): Difference between Current Price & Median Forecasted Price

Below is a chart showing the percentage difference between Roku, Inc.'s share price and its median forecast price. As on 02.04.26, the difference is -16.42%

Roku, Inc. Forecast and Target Price

Roku, Inc. (ROKU) Share Price Forecast

Roku, Inc. (ROKU) Price vs Consensus Price Target

Roku, Inc. (ROKU) Share Price Forecast v/s Share Price Today

Roku, Inc. (ROKU): Difference between Current Price & Median Forecasted Price

Roku, Inc. (ROKU) Share Price Technical Analysis

50 Day Moving Average v/s Current Share Price

200 Day Moving Average v/s Current Share Price