R K Swamy Ltd IPO

Integrated marketing services provider serving clients for 50 years.

15 year track record in the Data Analytics and Marketing Technology segment, with a proven ability of producing digital content at scale, a leader in the business of market research.

Well established brands across segments with experienced Promoters and a professional SeniorManagement.

Well diversified customer base with long standing relationships.

Established internal infrastructure for efficient delivery of services.

If the company is unable to consistently upgrade its data analytics capabilities in line with the latest technologies or if its data-based predictions are wrong because the companys technology hasnt evolved enough or due to any other reasons, it may adversely affect its quality of services and clients satisfaction. The cost of implementing any new technologies could adversely affect its business and financial condition.

Clients may delay or default on their payments. This could adversely affect its business and financial condition.

High working capital requirements of the Company and high value of trade receivables and payablesvis-a-vis revenues of the Company due to the nature of its industry and business model for last three Fiscal years may persist going forward and could adversely affect its business and results ofoperations.

Companies may undertake their advertising projects, market research and data analysis functions inhouse and setting up dedicated departments to service their marketing needs, thus reducing its prospective customer base. This may adversely affect its revenues and growth prospects.

Certain services the company offer are dependent on the availability of space or sites for publishing of ads, other media purchases and production costs. Any non availability or significant increase in the prices of such ad space or sites or other such purchases may adversely affect its business, results of operations and financial condition.

Its inability to adequately adapt to competitive pricing models to retain existing clients and attract prospective clients may have an adverse impact on its business, financial condition and results of operations.

Its results of operations and the companys key business measures are subject to quarterly variations that could cause fluctuations in its results of operations.

Its business is concentrated around key clients, which account for a significant amount of itsrevenue. If the company fail to retain these clients, or diversify its client base or if its key clients reduce their marketing budgets, the companys business, revenue growth, results of operations, cash flows and financial condition may be materially and adversely affected.

Its revenues are highly dependent on certain key industries. Any decrease in demand for marketingservices in these industry verticals could reduce its revenues and adversely affect its business,financial condition and results of operations.

Digital marketing and Integrated Marketing Communications form a substantial part of its offerings and hence are the companys major source of income. Any changes in trend, decrease in digital advertisement/ Integrated Marketing Communications-spend by its clients or inability or delays in aligning its offerings with market trends and technological advancements, could have a material adverse effect on its business, revenue growth and results of operations and financial condition.