Credo Brands Marketing Ltd IPO

The Companys brand Mufti was launched by its Promoter, Kamal Khushlani, 25 years ago with a vision to redefine menswear. The brand was created as an alternative dressing solution and was designed to deliver a casual alternative with a focus on creative, bold, and expressive clothing for the contemporary Indian man who wanted something more stylish than what wascommonly available. The Company is engaged in the retail sale of garments and accessories, and it does not manufactures any apparel. The Company sells its products through its distribution network comprising exclusive brand outlets (EBOs), large format stores (LFSs), multi-brand outlets (MBOs) and online channels. It believes in providing a meaningful wardrobe solution for multiple occasions in a customers life, with its product offerings ranging from shirts to t-shirts to jeans to chinos, which caters to all year-round clothing. Its products are designed to provide a youthful appearance while keeping up with the ongoing fashion trends. The listed competitors of the Company are Aditya Birla Fashion and Retail Limited, Go Fashion (India) Limited, Arvind Fashions Limited and Kewal Kiran Clothing Limited.