Simply Good Foods share price logo

Simply Good Foods

NASDAQ: SMPL

$9.84

-0.40

(-3.91%)

as on

Simply Good Foods Stock Performance

as on September 12, 2026 at 2:15 pm IST

  • Day's Low

    Day's High

    $9.83
    $10.47
    downward going graph

    0.10%

    Downside

    6.40%

    Upside

    downward going graph
  • 52 Week's Low

    52 Week's High

    $9.88
    $28.28
    downward going graph

    -0.36%

    Downside

    187.40%

    Upside

    downward going graph

Simply Good Foods share price movements today

Previous Close
$10.24
Open
$10.33
Volume
1.9M
Market Cap
$1.0B
Day's Low - High
$9.83 - $10.47
52 Week Low - High
$9.88 - $28.28

Simply Good Foods Historical Returns

1 Month Return
-3.06 %
3 Month Return
-13.5 %
1 Year Return
-61.78 %
3 Year Return
-67.04 %
5 Year Return
-68.95 %

Simply Good Foods Stock Fundamentals & Key Indicators

Check Simply Good Foods market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$1.0B

EPS (TTM)

-2.17

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

-0.33%

PE Ratio (TTM)

-4.96

Industry PE ratio

26.05

PEG Ratio

0.043805377286477626

EBITDA

-224.7M

Revenue (TTM)

1.4B

Profit Margin

32.10%

Return On Equity TTM

-12.33%

Simply Good Foods Stock Valuation

Track how Simply Good Foods P/E has moved over time to understand its valuation trends.

Simply Good Foods in the last 5 years

  • Overview

  • Trends

Lowest (22.66x)

August 31, 2024

Industry (26.05x)

August 31, 2025

Today (27.80x)

August 31, 2025

Highest (82.79x)

August 31, 2021

LowHigh

Today’s Price to Earnings Ratio: 27.80x

Simply Good Foods vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of Simply Good Foods with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %Dividend Yield %
BUY$1.0B-68.95%-4.9632.10%NA
BUY$29.5B-32.26%NA-13.64%642.57%
HOLD$20.5B-36.52%-228.8833.44%647.3900000000001%
StrongBuy$14.0BNA12.031.22%777%

Stock Returns calculator for Simply Good Foods Stock including INR - Dollar returns

The Simply Good Foods stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

  • 1Y

  • 3Y

  • 5Y

  • 7Y

Simply Good Foods investment value today

Current value as on today

₹37,832

Returns

-₹62,168

(-62.17%)

Returns from Simply Good Foods Stock

-₹65,044 (-65.04%)

Dollar Impact

₹2,876 (+2.88%)

Analyst Recommendation on Simply Good Foods Stock

Based on 9 analysts

BUY

44.44%

Buy

55.56%

Hold

0.00%

Sell

Based on 9 analysts, 55.55555555555556% of analysts recommend a 'BUY' rating for Simply Good Foods. Average target price of $14.38

Simply Good Foods Share Price Target

Get share price movements and forecasts by analysts on Simply Good Foods.

What analysts predicted

31.57%UPSIDE

Target Price

$14.38

Current Price

$9.84

Analyzed by

9 Analysts

Target

$14.38

Simply Good Foods target price $14.38, a slight upside of 31.57% compared to current price of $9.84. According to 9 analysts rating.

Indian Investors' Interest in Simply Good Foods Stock

Search interest for Simply Good Foods Stock has decreased by -63% in the last 30 days, reflecting a downward trend in search activity.

Time period: to

Change:-63% versus previous 30 day period

Simply Good Foods Quarterly Profit & Loss

All numbers in Millions USD

Feb 2024
May 2024
Aug 2024
Nov 2024
Feb 2025
May 2025
Aug 2025
Nov 2025
Feb 2026
May 2026
Total Revenue
312
334
375
341
359
380
369
340
326
356
Gross Profit
112
129
141
126
125
134
122
109
98
116
Operating Income
48
61
59
60
56
64
49
37
44
-49
EBITDA
55
66
57
62
62
66
-6
34
-207
-44
Interest Expense
5
5
9
7
6
4
4
4
5
5
Depreciation
6
6
6
6
6
7
4
4
4
-
Income Before Tax
43
54
40
47
48
54
-15
33
-218
-54
Income Tax Expense
10
13
11
9
12
13
-3
8
-58
-2
Net Income
33
41
29
38
36
41
-12
25
-159
-51
Net Profit Margin
36.09%
38.68%
37.73%
37.02%
35.03%
35.27%
33.11%
32.30%
30.28%
32.52%

Simply Good Foods Annual Profit & Loss

All numbers in Millions USD

Aug 2017
Aug 2018
Aug 2019
Aug 2020
Aug 2021
Aug 2022
Aug 2023
Aug 2024
Aug 2025
Total Revenue
396
431
523
816
1,005
1,168
1,242
1,331
1,450
Gross Profit
170
172
210
309
392
428
436
494
508
Operating Income
51
64
80
113
180
203
204
221
218
EBITDA
36
73
12
131
135
198
232
240
182
Interest Expense
-
12
13
32
31
21
30
26
23
Depreciation
9
7
7
19
23
25
26
27
23
Income Before Tax
2
53
-8
78
80
150
175
186
135
Income Tax Expense
4
-17
16
13
39
41
42
46
32
Net Income
-2
70
-25
65
40
108
133
139
103
Net Profit Margin
43.07%
40.07%
40.13%
37.85%
39.06%
36.65%
35.09%
37.15%
35.07%

Simply Good Foods Quarterly Cash Flow

All numbers in Millions USD

Feb 2024
May 2024
Aug 2024
Nov 2024
Feb 2025
May 2025
Aug 2025
Nov 2025
Feb 2026
May 2026
Net Income
33
41
29
38
36
41
-12
25
-159
-51
Operating Cash Flow
46
72
47
32
31
69
45
50
8
43
Investing Cash Flow
0
-1
-284
0
0
-2
-18
-2
-5
-2
Financing Cash Flow
-31
1
160
-42
-50
-72
-25
47
-89
-25
Change in Cash
14
72
-76
-10
-18
-5
0
95
-86
16

Simply Good Foods Annual Cash Flow

All numbers in Millions USD

Aug 2017
Aug 2018
Aug 2019
Aug 2020
Aug 2021
Aug 2022
Aug 2023
Aug 2024
Aug 2025
Net Income
-2
70
-25
65
40
108
133
139
103
Operating Cash Flow
-5
60
73
58
132
110
168
214
178
Investing Cash Flow
-217
-3
-1
-983
-2
-8
-12
-286
-20
Financing Cash Flow
227
-1
83
754
-150
-109
-135
117
-191
Change in Cash
55
55
154
-170
-20
-7
20
44
-34

Mutual Funds that own Simply Good Foods Stock

Check out the Mutual Funds with significant holdings in Simply Good Foods.

Funds
Holdings
Shares Held
VANGUARD INDEX FUNDS
7.651098%
6768204
Capitol Series Trust
4.217233%
3730588
Boston Trust Walden Funds
1.487617%
1315955
T. ROWE PRICE QUANTITATIVE MANAGEMENT FUNDS, INC.
1.082742%
957800
Fidelity Salem Street Trust
1.066937%
943819

Global Institutional Holdings in Simply Good Foods

Funds
Holdings
iShares
10.41%
Vanguard
9.88%
SPDR
1.81%
George Davis Jr
1.36%
Fidelity
1.05%

Simply Good Foods News & Key Events

  • img

    Today's Timeline - 10 July

    Fri, 10:08 PM

    -

    Simply Good Foods beats Q3 estimates but lowers Q4 guidance due to under-shipping plan, raising concerns about sales durability.

Insights on Simply Good Foods

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Profit Spike

    img

    Netprofit is up for the last 2 quarters, -159.69M → -51.97M (in $), with an average increase of 207.3% per quarter

  • imgPOSITIVE IMPACT

    Revenue Rich

    img

    Revenue is up for the last 2 quarters, 326.01M → 356.98M (in $), with an average increase of 8.7% per quarter

  • imgNO EFFECT

    Against Peers

    img

    In the last 3 years, The Simply Good Foods Company Common Stock has experienced a drawdown of -71.0%, however The Kraft Heinz Company Common Stock resisted the overall trend and outperformed by 45.1%

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, The Simply Good Foods Company Common Stock has experienced a drawdown of -63.7%, however The Kraft Heinz Company Common Stock resisted the overall trend and outperformed by 57.8%

  • imgNEGATIVE IMPACT

    Price Dip

    img

    In the last 7 days, SMPL stock has moved down by -14.1%

About Simply Good Foods

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
OrganisationSimply Good Foods
Headquarters1225 17th Street, Denver, CO, United States, 80202
IndustryPackaged Foods
CEOMr. Joseph E. Scalzo
E-voting on sharesClick here to vote

Key Management of Simply Good Foods

Name

Title

Mr. Stamati Arakas

Senior Vice President of Strategic & Global Sales

Mr. Jeremy Ivie

Chief Product Technology Officer

Mr. Timothy Richard Kraft J.D.

Chief Administrative Officer and Chief Legal & Corporate Development Officer

Mr. Ryan A. Thomas

Senior Vice President of Atkins & OWYN Marketing

Ms. Kathy Kelley

SVP of Operations

Mr. Matthew D. Siler

Vice President, Investor Relations and Treasury

Mr. James Marshall Kilts

Independent Chairman of the Board

Mr. Joseph E. Scalzo

President, CEO & Director

Mr. Christopher James Bealer

CFO & Principal Accounting Officer

Ms. Jessica Morgan

SVP, Deputy General Counsel & Head of People

FAQs

What is Simply Good Foods share price today?

Simply Good Foods share price today is $9.84 as on at the close of the market. Simply Good Foods share today touched a day high of $10.47 and a low of $9.83.

What is the 52 week high and 52 week low for Simply Good Foods share?

Simply Good Foods share touched a 52 week high of $28.28 on and a 52 week low of $9.88 on . Simply Good Foods stock price today i.e. is closed at $9.84,which is 65.21% down from its 52 week high and -0.35% up from its 52 week low.

What is Simply Good Foods's market capitalisation today?

Simply Good Foods market capitalisation is $0.00T as on .

How to invest in Simply Good Foods Stock (SMPL) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for Simply Good Foods on INDmoney app. Click on Buy button. You can invest as low as $1.5 in Simply Good Foods Shares that will get you 0.1524 shares as per Simply Good Foods share price of $9.84 per share as on September 12, 2026 at 8:45 am IST.

What is the minimum amount required to buy Simply Good Foods Stock (SMPL) from India?

Indian investors can start investing in Simply Good Foods (SMPL) shares with as little as ₹95.54 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹955.40 in Simply Good Foods stock (as per the Rupee-Dollar exchange rate as on ). Based on Simply Good Foods share’s latest price of $9.84 as on September 12, 2026 at 8:45 am IST, you will get 1.0163 shares of Simply Good Foods. Learn more about fractional shares .

What are the returns that Simply Good Foods has given to Indian investors in the last 5 years?

Simply Good Foods stock has given -68.95% share price returns and 29.29% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?