Nike, Inc. - Class B (NKE)

“Founded in 1964 by a track coach and his former student, Bill Bowerman, Nike is the world's most popular sport's brand. In the 21st century, this American brand has grown across the globe, with more than 300 stores and distributors in more than 30 countries. Over the years, the company has diversified its product line. Today, the company is involved in designing, developing, and marketing athletic footwear, apparel, equipment, and accessories. This was made possible through strategic acquisitions. The company acquired shoe manufacturers Cole Haan and Converse Inc in 1988 and 2003, respectively, and athletic apparel company Umbro in 2008. Later on, Nike launched Nike ACG (All conditions gear) to cater to extreme sports such as snowboarding and mountain biking. There are currently six different categories of Nike products, including running, soccer, training, and basketball. Its casual footwear brands include Nike, Jordan, and Converse. Almost two-thirds of its sales revenue comes from footwear. After the pandemic, the importance of staying fit became more significant in people's lifestyles. It was a major reason for its sales of approximately 3.5 billion dollars in 2020, a massive increase over previous years. Another thing that has contributed to its growth in sales has been its marketing strategy. A company prides itself in leaving a mark on audiences with its marketing ads. In addition, Nike was among the most popular brands, with over 1 million followers, on Tik Tok, a social media platform. With diversification, Nike also continually changes its business strategies, which has allowed it to maintain its leadership position in the market. An example of such a strategy was dealing directly with consumers by removing as many intermediaries as possible, thereby reducing its exposure to retail partners. The primary objective of Nike is to maintain and operate its shop with its salespeople and control the brand message. As it expands into more countries, this is something it hopes to achieve and maintain. Currently Nike, Inc. - Class B has a market cap of $261.69 Billion. It has a P.E ratio of 45.28. The shares of Nike, Inc. - Class B are trading at $170.24. ” .