MediaAlpha share price logo

MediaAlpha

NASDAQ: MAX

Small Cap

$12.69

-0.48

(-3.64%)

as on

MediaAlpha Stock Performance

as on August 18, 2026 at 2:15 pm IST

  • Day's Low

    Day's High

    $12.59
    $13.12
    downward going graph

    0.79%

    Downside

    3.39%

    Upside

    downward going graph

  • 52 Week's Low

    52 Week's High

    $7.09
    $14.70
    downward going graph

    44.13%

    Downside

    15.84%

    Upside

    downward going graph

MediaAlpha share price movements today

Previous Close
$13.17
Open
$13.07
Volume
493.3K
Market Cap
$806.8M
Day's Low - High
$12.59 - $13.12
52 Week Low - High
$7.09 - $14.70

MediaAlpha Historical Returns

1 Month Return
-6.73 %
3 Month Return
+ 63.4 %
1 Year Return
+ 31.83 %
3 Year Return
+ 46.5 %
5 Year Return
-43.43 %

MediaAlpha Stock Fundamentals & Key Indicators

Check MediaAlpha market cap, PE, PB, PEG ratios, dividend yield, and other key fundamental indicators.

Market Cap

$806.8M

EPS (TTM)

1.75

Dividend Yield

0.00%

Quarterly Earnings Growth YOY

14.12%

PE Ratio (TTM)

7.58

Industry PE ratio

7.693888888888889

PEG Ratio

0.0006611355222641248

EBITDA

977.0K

Revenue (TTM)

1.2B

Profit Margin

14.71%

Return On Equity TTM

8214.45%

MediaAlpha Stock Valuation

Track how MediaAlpha P/E has moved over time to understand its valuation trends.

MediaAlpha in the last 5 years

  • Overview

  • Trends

Lowest (-83.15x)

December 31, 2021

Industry (7.69x)

December 31, 2025

Today (28.15x)

December 31, 2025

Highest (36.42x)

December 31, 2024

LowHigh

Today’s Price to Earnings Ratio: 28.15x

MediaAlpha vs Peer Comparison

Compare market cap, revenue, PE, and other key metrics of MediaAlpha with its industry peers.

Company
Analyst View
Market Cap
5 Years Return %PE RatioProfit Margin %Dividend Yield %
MediaAlpha image
MediaAlpha
BUY$806.8M-43.43%7.5814.71%NA
Spotify image
Spotify
BUY$105.4B148.75%27.9318.43%NA
Alphabet Class A image
Alphabet Class A
BUY$4.2T153.11%17.260.90%0.25%
Alphabet Class C image
Alphabet Class C
BUY$4.2T150.21%17.2454.77%24.759999999999998%
Meta Platforms image
Meta Platforms
BUY$1.5T4021.94%22.2229.83%35.22%
See all

Stock Returns calculator for MediaAlpha Stock including INR - Dollar returns

The MediaAlpha stock calculator helps Indian investors calculate returns based on the historical performance of the stock. Just choose your investment amount and duration to get insights and invest more confidently. See stock returns as well as the effect of dollar appreciation over different durations.

*Dollar Impact: The bonus return you make when the US Dollar rises against the Rupee; calculated on the full amount you walk away with, not just what you invested in.

Investment Value

₹1,00,000

  • 1Y

  • 3Y

  • 5Y

MediaAlpha investment value today

Current value as on today

₹1,39,075

Returns

₹39,075

(+39.07%)

Returns from MediaAlpha Stock

₹27,027 (+27.03%)

Dollar Impact

₹12,048 (+12.05%)

Analyst Recommendation on MediaAlpha Stock

Based on 8 analysts

BUY

75.00%

Buy

25.00%

Hold

0.00%

Sell

Based on 8 analysts, 75% of analysts recommend a 'BUY' rating for MediaAlpha. Average target price of $15.5

MediaAlpha Share Price Target

Get share price movements and forecasts by analysts on MediaAlpha.

What analysts predicted

18.13%UPSIDE

Target Price

$15.5

Current Price

$12.69

Analyzed by

8 Analysts

Target

$15.50

MediaAlpha target price $15.5, a slight upside of 18.13% compared to current price of $12.69. According to 8 analysts rating.

Indian Investors' Interest in MediaAlpha Stock

Search interest for MediaAlpha Stock has decreased by -21% in the last 30 days, reflecting a downward trend in search activity.

Time period: to

Change:-21% versus previous 30 day period

MediaAlpha Quarterly Profit & Loss

All numbers in Millions USD

Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Mar 2026
Jun 2026
Total Revenue
126
178
259
300
264
251
306
291
310
316
Gross Profit
23
31
39
48
41
37
43
44
46
45
Operating Income
2
6
15
18
0
-20
19
78
22
19
EBITDA
5
8
17
31
21
15
21
-100
23
57
Interest Expense
3
3
3
3
2
2
2
2
2
2
Depreciation
1
1
1
1
1
0
0
0
0
0
Income Before Tax
-1
4
12
8
-2
-22
17
-104
20
55
Income Tax Expense
0
0
0
0
0
0
0
-138
6
13
Net Income
-1
3
9
4
-1
-18
14
31
11
39
Net Profit Margin
18.70%
17.77%
15.14%
16.29%
15.75%
14.98%
14.16%
15.39%
15.06%
14.26%

MediaAlpha Annual Profit & Loss

All numbers in Millions USD

Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Total Revenue
296
408
584
645
459
388
864
1,113
Gross Profit
49
65
85
101
70
66
143
164
Operating Income
19
24
19
2
-35
-39
42
78
EBITDA
31
30
23
1
45
-28
60
-96
Interest Expense
1
7
7
7
9
15
14
11
Depreciation
11
5
3
3
6
7
6
3
Income Before Tax
18
17
9
-9
30
-57
23
-111
Income Tax Expense
-
-
-1
-1
102
0
1
-137
Net Income
18
17
14
-5
-57
-40
16
25
Net Profit Margin
16.58%
15.95%
14.60%
15.73%
15.26%
17.19%
16.60%
14.78%

MediaAlpha Quarterly Cash Flow

All numbers in Millions USD

Mar 2024
Jun 2024
Sep 2024
Dec 2024
Mar 2025
Jun 2025
Sep 2025
Dec 2025
Mar 2026
Jun 2026
Net Income
-1
3
11
7
-1
-22
17
33
11
41
Operating Cash Flow
1
21
8
14
23
25
23
-7
-1
42
Investing Cash Flow
0
0
0
0
0
0
0
0
0
0
Financing Cash Flow
-4
-7
-3
-3
-3
-3
-36
-17
-19
-44
Change in Cash
-2
14
3
10
20
21
-13
-25
-20
-2

MediaAlpha Annual Cash Flow

All numbers in Millions USD

Dec 2018
Dec 2019
Dec 2020
Dec 2021
Dec 2022
Dec 2023
Dec 2024
Dec 2025
Net Income
18
17
10
-8
-72
-56
22
26
Operating Cash Flow
22
22
51
28
28
20
45
65
Investing Cash Flow
0
0
-10
0
-49
0
0
0
Financing Cash Flow
-25
-17
-27
0
-14
-17
-19
-61
Change in Cash
-3
4
13
27
-36
2
25
3

Mutual Funds that own MediaAlpha Stock

Check out the Mutual Funds with significant holdings in MediaAlpha.

Funds
Holdings
Shares Held
VANGUARD INDEX FUNDS
2.557579%
1354896
JPMorgan Trust I
2.473731%
1310477
TIAA-CREF Funds
0.849249%
449896
BlackRock Funds
0.745613%
394994
Fidelity Salem Street Trust
0.686282%
363563
See all

Global Institutional Holdings in MediaAlpha

Funds
Holdings
Vanguard
2.96%
iShares
2.45%
Dimensional
0.66%
Fidelity
0.6%
SPDR
0.36%
See all

MediaAlpha News & Key Events

  • img

    Today's Timeline - 29 July

    Thu, 03:55 AM

    -

    MediaAlpha reports Q2 earnings of $0.65, beating estimates, with revenues of $316.88 million, surpassing expectations.

Insights on MediaAlpha

Insights help you understand the recent movement of the company's critical parameters, giving you an overall view of the company.

  • imgPOSITIVE IMPACT

    Best in 3 Years

    img

    In the last 3 years, MAX has outperformed top 5 stocks with highest market-cap in its industry

  • imgPOSITIVE IMPACT

    Revenue Rich

    img

    Revenue is up for the last 3 quarters, 291.15M → 316.87M (in $), with an average increase of 4.1% per quarter

  • imgPOSITIVE IMPACT

    Profit Spike

    img

    Netprofit is up for the last 2 quarters, 11.46M → 39.43M (in $), with an average increase of 70.9% per quarter

  • imgPOSITIVE IMPACT

    Price Rise

    img

    In the last 3 months, MAX stock has moved up by 53.1%

  • imgNO EFFECT

    Against Peers

    img

    In the last 1 year, Nebius Group N.V. Class A Ordinary Shares has given 270.6% return, outperforming this stock by 245.5%

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
OrganisationMediaAlpha
Headquarters700 South Flower Street, Los Angeles, CA, United States, 90017
IndustryInternet Content & Information
CEOMr. Steven M. Yi J.D.
E-voting on sharesClick here to vote

Key Management of MediaAlpha

Name

Title

Mr. Keith Cramer

Chief Revenue Officer & Head of PC

Mr. Steven M. Yi J.D.

Co-Founder, CEO, President & Director

Mr. Eugene Nonko

Co-Founder, Chief Architect & Director

Mr. Patrick R. Thompson

CFO & Treasurer

Ms. Amy Yeh

Chief Technology Officer

Mr. Jeffrey B. Coyne Esq., J.D.

General Counsel & Secretary

FAQs

What is MediaAlpha share price today?

MediaAlpha share price today is $12.69 as on at the close of the market. MediaAlpha share today touched a day high of $13.12 and a low of $12.59.

What is the 52 week high and 52 week low for MediaAlpha share?

MediaAlpha share touched a 52 week high of $14.70 on and a 52 week low of $7.09 on . MediaAlpha stock price today i.e. is closed at $12.69,which is 13.67% down from its 52 week high and 78.98% up from its 52 week low.

What is MediaAlpha's market capitalisation today?

MediaAlpha market capitalisation is $0.00T as on .

How to invest in MediaAlpha Stock (MAX) from India?

  1. Step 1: Open a free US stocks account on INDmoney App and transfer your Rupees into Dollars to your INDmoney US stocks account. For a step by step instruction, check How to Transfer Money to Your US Stocks Account .
  2. Step 2: Search for MediaAlpha on INDmoney app. Click on Buy button. You can invest as low as $1.5 in MediaAlpha Shares that will get you 0.1182 shares as per MediaAlpha share price of $12.69 per share as on August 18, 2026 at 8:45 am IST.

What is the minimum amount required to buy MediaAlpha Stock (MAX) from India?

Indian investors can start investing in MediaAlpha (MAX) shares with as little as ₹95.592 or $1 (as of ) using the INDmoney app.
For example: If you want to invest $10 or ₹955.92 in MediaAlpha stock (as per the Rupee-Dollar exchange rate as on ). Based on MediaAlpha share’s latest price of $12.69 as on August 18, 2026 at 8:45 am IST, you will get 0.7880 shares of MediaAlpha. Learn more about fractional shares .

What are the returns that MediaAlpha has given to Indian investors in the last 5 years?

MediaAlpha stock has given -43.43% share price returns and 28.34% dollar appreciation to an Indian investor in the last 5 years.
Read more about How do Currency Exchange Rates impact your returns on US Stock Investments?