
- SPOT Stock’s Top Track: Revenue On Repeat
- Spotify’s Listening Time: 713 Million Monthly Users
- Spotify’s Favourite Genre: Market Share Flex
- New Formats Spotify Couldn’t Stop Streaming
- The 2018-2025 Revenue Playlist of SPOT Stock
- Record Spin: SPOT Market Cap All-Time High
- What This Spotify “Wrapped” Means For Investors
It’s that time of year again. Your friends are posting colourful cards about their “Top Artists” and “Most Played Songs”. Spotify Wrapped 2025 is everywhere.
So I figured, what about a wrap on Spotify, who will think of them? With that thought, I decided to ran a Spotify Wrapped… on Spotify itself! Not your playlist, but the company. Its users, its money, its stock, its big wins and plot twists in 2025.
So, here is the Spotify Wrapped 2025: SPOT Stock Edition.
SPOT Stock’s Top Track: Revenue On Repeat
If Spotify were a user, its “Top Track” this year would be revenue growth plus profit.
- Spotify generated about $16.87 billion in revenue in 2024, up from roughly $14.38 billion in 2023.
- 2024 was also Spotify’s first full year of net profit, with about $1.44 billion in earnings after years of losses.
For 2025, the beat has continued:
- In Q3 2025, revenue grew 12% YoY (constant currency) to about $4.9 billion.
- Across the first three quarters of 2025, Spotify has already booked around $13.6 billion in revenue.
In simple terms, the company that was once famous for “growth without profits” is now starting to look like a scaled, profitable platform.
Spotify’s Listening Time: 713 Million Monthly Users
Every Wrapped card shows how many minutes you listened. For Spotify the platform, the equivalent stat is how many people are listening at all.
- As of Q3 2025, Spotify has 713 million Monthly Active Users (MAUs).
- Out of these, 281 million are paying subscribers.
That means almost 4 in 10 Spotify users pay for Premium. At this scale, even small changes in pricing, churn or upsell have a big impact on the P&L.
Wrapped is one reason this works. The 2025 campaign again turned into a global social media moment and is now deeply tied into the company’s growth and engagement story.
Spotify’s Favourite Genre: Market Share Flex
If Spotify had a “Top Genre”, it would be global streaming dominance.
Industry trackers estimate that Spotify holds about 31-32% of global music streaming subscriptions, comfortably ahead of every rival.
Here is a simplified “Top Platforms” card by subscriber share:
Source: MIDiA, Exploding Topics.
So when we say “Spotify is the default music app” in many markets, that is not just a vibe. It is backed by numbers.
New Formats Spotify Couldn’t Stop Streaming
Wrapped also highlights “Top Genres” and “New Discoveries”. For the company, 2025 was about spreading beyond music:
- Audiobooks in Premium completed two years and became a more visible part of the bundle, giving subscribers hours of audiobook listening within their plan.
- Spotify rolled out more multi-format experiences: music, podcasts, audiobooks, video podcasts and new Wrapped tricks like “Listening Age” and fan leaderboards.
- The company continued to highlight its scale in payouts, reminding the industry that it paid around $10 billion in royalties in 2024, and nearly $60 billion since launch.
Under the hood, the story is simple: more formats inside the same app make it easier to raise prices, bundle features and keep users inside the ecosystem.
The 2018-2025 Revenue Playlist of SPOT Stock
Here is Spotify’s “Revenue Wrapped” from 2018 onwards:

Source: Spotify Annual Reports
The key takeaway from this playlist is not any one year. It is compounding: revenue has grown almost 3x since 2018, and the business only just “flipped the switch” on sustained profitability in 2024-25.
Record Spin: SPOT Market Cap All-Time High
Every Wrapped has a “Biggest Day” card. For investors, that day came in June 2025.
- SPOT share price hit an all-time intraday high around $785 in late June 2025.
- With roughly 206 million shares outstanding, that implied a peak market value of around $158 billion, the highest in the company’s history.
Analysts leaned in:
- Several research houses raised targets into the $800-900 range, citing pricing power, the coming “superfan” tier and the shift to a more profitable model.
Even after pulling back from the peak, SPOT ends 2025 as a stock that has rerated sharply as the market starts treating Spotify less like a struggling streamer and more like a scaled media platform with operating leverage.
What This Spotify “Wrapped” Means For Investors
If you strip away the colourful cards and animations, the 2025 Spotify story reads like this:
- Scale: 713 million monthly users, 281 million paying, across more than 180 markets.
- Moat: A stable ~32% global share of music subscriptions, plus a growing role in podcasts and audiobooks.
- Economics: Revenue compounding, first full-year profit in 2024, improving margins through 2025.
- Payout muscle: Over $10 billion paid to the music industry in 2024 alone, nearly $60 billion since inception, making Spotify central to how artists and labels get paid.
Wrapped for users is about nostalgia. Wrapped for the company hints at something else.
If Spotify can keep its lead in streaming, grow new formats like audiobooks and superfan tiers, and maintain its new profitability discipline, 2025 could be remembered as the year it finally found the right mix of growth and earnings.
Or in classic Wrapped language: 2025 was the year Spotify stopped just being in your ears and started properly showing up on your P&L.
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