Today, dating apps are a widespread way for people to meet. With over 364 million users worldwide, the dating app business is substantial, generating $6.18 billion in 2024. A single company, Match Group, is the most significant player in the industry, owning top dating apps like Tinder and Hinge, as well as other apps that have contributed significantly to its revenue, bringing in $3.5 billion. This blog will look at how much money the top apps make, who uses them, and how often they are used.
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Revenue and Market Dominance
The dating app market is a competitive space, but a few key players capture a huge share of both users and revenue.
- Tinder: As a subsidiary of Match Group, Tinder is the undisputed market leader, holding a 31.4% market share and generating $1.94 billion in 2024.
- Bumble: Operating under Bumble Inc., this app empowers women to make the first move and holds a strong second place with a 14.0% market share and $866.3 million in revenue.
- Hinge: Also owned by Match Group, Hinge has grown quickly. Its earnings reached $550 million in 2024, giving it an 8.9% market share.
- Grindr: As a publicly traded company, Grindr caters to the LGBTQ+ community and holds a 5.6% market share, earning $345 million in revenue.
The Gender Divide: Who's on the Apps?
If we look at the user demographics, we see a significant gender imbalance on most platforms.
On most dating apps, there are more men than women. For example, 76-78% of users on Tinder are men, and Hinge is similar with 64% male users. Bumble is more balanced, with 60% men and 40% women. Because Grindr is an app for gay, bi, trans, and queer people, its users are all men.
This gender ratio can impact the user experience, which is reflected in match rates. According to survey data, women often report match rates in the 10–35% range. In contrast, men's match rates are typically below 5%, with some analyses reporting figures as low as 0.6%. That means men have to swipe 100 times to match with only one person.
Age Demographics of Digital Daters
The world of online dating is predominantly youthful. Based on 2024 data, the user base is segmented by age as follows:
- 18-24: 40% of users
- 25-34: 35% of users
- 35-44: 15% of users
- 45+: 10% of users
This shows that a combined 75% of all dating app users are under the age of 35, highlighting the profound impact these platforms have on how younger generations form relationships.
Global Reach and Penetration
Penetration rate tells us what percentage of people in a country are using dating apps. While these apps are used all over the world, some countries have more users than others. The United States has the highest usage, with a penetration rate of 17.7%. In France, the rate is 11.2%, and in South Korea, it is 10.8%. Other countries like Germany have a 9.0% rate, followed by Brazil at 7.8% and the United Kingdom at 6.3%. In some other large countries like China and India, the rates are lower, at 5.8% and 1.9%.
Daily Habits: Time Spent Swiping
The level of engagement on these apps is high, with users dedicating significant time to swiping and chatting.
- Tinder users spend between 35 to 90 minutes on the app daily.
- Grindr sees high engagement with an average of 70 minutes per day.
- Bumble users average 62 minutes a day.
- Hinge, which markets itself as the app that's "designed to be deleted," has a lower average of 28 minutes per day, because it limits how much you can swipe. This helps users focus on each person to find a good match.
Final Thoughts
The numbers make it clear: dating apps are a huge part of modern life. In 2024, the industry made over $6.18 billion from its 364 million users worldwide. These apps are especially popular with younger people, as 75% of users are under the age of 35. While there are challenges, like having more men than women on most platforms, the world of online dating continues to grow and change how we connect.
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