Flair Writing IPO: Key details, Dates objectives, risks 2023
Flair Writing Industries Limited is conducting an IPO from November 22, 2023, to November 24, 2023. Each share is priced in the range of ₹288 to ₹304 and has a face value of ₹5 per share. Investors can purchase a minimum of 49 shares for ₹14,112. The total value of this offering is ₹593 crores, comprising a fresh issue of ₹292 crores.
Key Details on Flair Writing IPO
| IPO Date | November 22, 2023 to November 24, 2023 |
| Listing Date | December 5, 2023 |
| Face Value | ₹5 per share |
| Price | 288-304 |
| Lot Size | 49 |
| Total Issue Size | 1,95,06,579 shares |
| Offer for Sale | 9,901,315 shares at ₹2 |
| Issue Type | Book Built Issue IPO |
| Listing at | BSE, NSE |
About Flair Writing Industries Limited
Flair Writing Industries Limited, a distinguished entity in the realm of writing instruments, stands as an institution of excellence. Specializing in crafting innovative and high-quality writing instruments, they cater to a diverse range of needs in today's dynamic market:
1. Premium Writing Instruments: Flair Writing Industries Limited excels in creating premium writing instruments that embody style, precision, and functionality. From fountain pens to ballpoint pens, they offer a wide array of choices designed to elevate the writing experience.
2. Innovation and Design: The company is at the forefront of innovation and design in the writing instrument industry. Their commitment to continuous improvement is evident in the ergonomic designs and cutting-edge technologies incorporated into their products.
3. Customization and Personalization: Flair Writing Industries Limited understands the importance of personalization. They offer customizable options, allowing customers to tailor writing instruments to their preferences, whether for corporate gifting or individual use.
4. Sustainability Initiatives: In an era of environmental consciousness, Flair Writing Industries Limited is dedicated to sustainable practices. They prioritize eco-friendly materials and manufacturing processes, contributing to a greener and more responsible future.
5. Global Presence: With a global presence and a reputation for quality, Flair Writing Industries Limited serves a diverse clientele, including individuals, businesses, and educational institutions worldwide.
6. Commitment to Excellence: Beyond crafting pens, Flair Writing Industries Limited is committed to excellence in customer service. Their passion for delivering exceptional writing solutions is reflected in their unwavering dedication to customer satisfaction.
Details of the Offer for Sale by the Selling Shareholders:
| NAME OF THE SELLING SHAREHOLDERS | TYPE | Value of equity shares offered |
|---|---|---|
Mr. Khubilal Jugraj Rathod
| Promoter Selling Shareholder | Rs. 51.4 Crore |
Mr. Vimalchand Jugraj Rathod
| Promoter Selling Shareholder | Rs 39.65 Crore |
Mr.Rajesh Khubilal Rathod
| Promoter Selling Shareholder | Rs 32.3 Crore |
Mr.Mohit Khubilal Rathod
| Promoter Selling Shareholder | Rs 32.3 Crore |
Mrs. Nirmala Khubilal Rathod
| Promoter Selling Shareholder | Rs 32.3 Crore
|
Mrs. Manjula Vimalchand Rathod
| Promoter Selling Shareholder | Rs 32.3 Crore |
Mrs.Sangita Rajesh Rathod
| Promoter Group Selling Shareholder
| Rs 16.15 Crore |
| Mrs. Shalini Mohit | Promoter Group Selling shareholder
| Rs 16.15 Crore |
| Mrs. Sonal Sumit Rathod | Promoter Group Selling Shareholder
| Rs 16.15 Crore |
Company’s financials:
Revenue Breakdown by Flair Brand
| Region | 2023 | % of Revenue from Operations | 2022 | % of Revenue from Operations |
|---|---|---|---|---|
| Flair Pens | ₹ 323.614
| 44.60% | ₹ 184.327 | 39.62% |
| Hauser Pens | ₹ 192.997 | 26.59% | ₹76.044 | 16.34% |
| Pierre Cardin Pens | ₹ 52.416 | 7.22% | ₹35.718 | 7.67% |
| Others | ₹156.731
| 21.59%
| ₹ 169.150
| 36.37% |
Product analysis on Flair Writing IPO: (2023)
| Particulars | Units sold (Million) | Revenue (Rs. Crore) |
|---|---|---|
Flair:
| 101.62 | 33.187 |
| 17.90 | 23.481 |
Hauser: 1. XO Ball pen 2. Sonic Gell pen | 183.30
16.88 | 95.296
13.038 |
Pierre Cardin: 1. Golden eye roller pen 2. Lapaz ball pen | 0.18
0.34 | 2.449
2.269 |
Competitor Analysis: (2022)
| Particulars | Hindustan Pencils | DOMS | Flair | Camlin | Luxor | Reynolds |
|---|---|---|---|---|---|---|
| Net profit (Margin) | 0.9 | 2.5 | 9.6 | (0.9) | (1.5) | 5.0 |
| Return on Equity | 5.2 | 6.9 | 19.2 | (2.0) | (5.4) | 6.2 |