Home
>
Articles
>
Sapphire Foods IPO: Sapphire Foods IPO date, Price Band, Details & News

Sapphire Foods IPO: Sapphire Foods IPO date, Price Band, Details & News

Last updated: 08 Nov, 2021 | 05:13 pm

Sapphire Foods IPO: Sapphire Foods subscribed 2.56 times by Retail in day 1

Sapphire Foods India Limited (Sapphire Foods) IPO opens for subscription on 9th November. The company is looking to raise up to Rs 2,073 crore through the public issue. Here are the details:

About the IPO

Sapphire Foods India Limited IPO Date: 9 November - 11 November 2021

Sapphire Foods India Limited IPO Price band: Rs 1,120 - Rs 1,180

Issue Size: Rs 1,968 crore - Rs 2,073 (Offer for Sale of up to 17,569,941 Equity Shares)

Post Issue Market Cap: Rs 7,117 crore - Rs 7,498 crore

Reservation: QIB 75%, Retail - 10%, NII 15%

Bid lot: 12 shares, and in multiples of 12 shares

Objectives of the issue

The net proceeds from the IPO will be utilized for the following purposes :

  • Carry out the offer for sale of up to 17,569,941 equity shares by the selling shareholders
  • Achieve the benefits of listing the equity shares on both the exchanges
  • Enhancement of company's brand name amongst potential and existing customers and creation of a public market for equity shares

About Sapphire Foods

  • Sapphire Foods was incorporated in 2009, and they are YUM's largest franchise operator in the Indian subcontinent.
  • Sapphire Foods' association with Yum started in 2015 and currently they have non-exclusive rights to operate restaurants under 3 of YUM's brands that include Taco Bell, KFC and Pizza Hut.
  • The company is Sri Lanka's largest international QSR chain in terms of revenue for FY21 and the number of restaurants (68 restaurants as of 31 March 2021). The company also has a well-established presence in the Maldives.
  • They owned and operated 209 KFC restaurants in Maldives and India, 239 Pizza Hut restaurants in India, Maldives and Sri Lanka, and 2 Taco Bell restaurants in Sri Lanka as of 31 June 2021.
  • They operate warehouses across five cities in India to service their restaurants in India. They have also adopted YUM’s global online and digital channel solutions to enhance the customer experience in both their physical and digital restaurants and achieve operating efficiency and financial controls within their organization.

Sapphire Food Operations

KFC - As of March 31, 2021, KFC is the largest QSR chain serving chicken in India in terms of restaurant count. It has a total of 488 restaurants in India. KFC in India and the Maldives has an extensive menu featuring chicken on the bone, boneless chicken and other chicken products, burgers, rice dishes, wraps, beverages, and desserts. As of June 31, 2021, they owned and operated 209 KFC restaurants in India and the Maldives. For Sapphire Foods KFC is their largest revenue generator.

Pizza Hut - Pizza Hut is the 2nd largest pizza chain in India in terms of revenue in FY20, and the market leader in Sri Lanka in terms of revenue for FY21 and number of restaurants. They operate 239 Pizza Hut restaurants in India, Sri Lanka, and the Maldives as of June 30, 2021.

Taco Bell - Taco Bell is the largest Mexican-inspired restaurant chain in the world in terms of store count as of December 31, 2020. Taco Bell in Sri Lanka has various types of tacos, chalupas, burritos, and other related items. They operate 2 Taco Bell restaurants in Sri Lanka as of June 30, 2021

KFC was the largest chicken QSR brand in the world in terms of global retail sales as of December 31, 2020, Pizza Hut was the largest pizza chain in Asia in terms of store count as of December 31, 2020 and Taco Bell was the largest Mexican-inspired restaurant chain in the world in terms of store count as of December 31, 2020.

Industry Peers

Sapphire Foods competes within the food services market and the QSR segment not only for customers but also for personnel and suitable sites for their restaurants. The company generally competes based on product and service quality, price, and location. 

The competitors of Sapphire Foods include QSR chains like McDonald's, Domino’s Pizza, Subway, and Burger King. 

  • Jubilant Foods has the highest number of stores with a count of 1380, followed by Devyani and then Sapphire with 450 stores of Sapphire Foods (as of Q1 FY22).
  • In terms of revenue, Jubilant food tops the table with total revenue of Rs 3,384 crore for FY21. Sapphire Foods has a revenue of Rs 1,081.24 crore.
  • Except for Jubilant FoodWorks, other companies are not making profits, and hence all other companies have a negative EPS. Jubilant has the highest EPS of 17.55, while Sapphire has the lowest EPS at (19.04).
  • Similarly, for RoNW, the highest RoNW is for Jubilant at 16.16%, and the lowest is for Devyani International, (48.52)%. Sapphire Foods has a RoNW of -22.16%

Financials

  • The Company pays YUM a monthly royalty fee of between 6% to 6.3% of their net sales from their operation of the restaurants in the Territories. In the FY21, royalty expenses were Rs 65.56 crore. 
  • The revenue from operations has declined from FY20 by 24% to Rs 1,019 crore. The EBITDA for the same period has been Rs 38 crore. As a result of COVID-19, they have had to close temporarily a number of restaurants commencing from March 2020 and have experienced reduced restaurant-level operations, including reduced operating hours and dining room closures. 
  • The decrease in business activity level caused them to make provision for obsolete inventories to the extent of Rs 2.62 crore for the financial year 2020 and recognised an impairment loss on goodwill of their Pizza Hut CGU of Rs 91.78 crore
  • Sapphire food reported a loss of Rs 99.90 crore in FY21. The company has tried to reduce losses from Rs 159 cr in FY20 by downsizing its stores, to cater to rising deliveries, rather than dine-ins amid the pandemic. 
  • The revenue from the Sri Lankan market is Rs 190 crore representing 35% of the total market revenue for FY21.

USPs

Leading QSR brand with substantial market presence - They are an omnichannel player that leverages its brick and mortar restaurants and digital stores to provide dine-in, delivery, and takeaway services. It creates brand awareness and visibility and improves customer retention in a competitive food service market.

Strong relationship with YUM - YUM has many franchise operators, and Sapphire Food is the largest in the Indian subcontinent in terms of revenue. After starting operation in 2015, they now have access to YUM's system and system property and expertise in building and establishing brands and operating large scale restaurants chains.

Great customer experience - The company is highly focused on providing an excellent customer experience. They have a sophisticated Guest Experience Survey (GES) through which it monitors the quality of their customer experience. Using these surveys, they are able to reward high-performing restaurants, improve restaurants with issues and replicate best practices across restaurants. 

Operational excellence - The company has made significant investments in its operations and has a well-defined process that helps its restaurant teams to consistently deliver great-tasting products, food safety, hygiene, and guest experience. They have invested in specialty equipment and technology to enhance food safety and reduce human error.

Growth Potential

Convert unorganized food services to the brands  - COVID-19 pandemic had a negative impact on the foodservice industry. However, it also provided opportunities to brands that can assure consumers of consistent great-tasting products, food safety, hygiene, etc. 

The company plans to continue to build their restaurant network using a cluster strategy, where they would launch their brands from flagship locations in high traffic and high visibility locations in key metropolitan areas and cities and then develop new restaurants within that cluster. 

Pursue inorganic growth - Sapphire Foods has built their organization and developed their human resources to grow brands and drive consumption, deliver great operations, and customer experience. They plan to actively explore opportunities to acquire high-quality and scalable QSR and food brands in complementary categories in existing or new geographies.

Risks

Franchise Arrangement - The company operates its restaurants under the Franchisee Arrangement that imposes certain restrictions and obligations on them with respect to operations, and, which if terminated or limited, could adversely affect business, results of operations, cash flows, and financial condition. 

Failure of quality control systems - The quality and safety of the food served by the company is critical to its success. They have to maintain consistent food quality and prevent food contamination and other health hazards. These significantly depend on the effectiveness of the quality control systems. A failure or deterioration in its quality control systems or protocols for supply chains or restaurants could lead to the termination of the Franchisee Arrangement and impact the revenue.

Losses to continue or even increase - They have reported losses in the last three financial years. They may incur additional losses in the future as they continue to grow their business by opening a number of stores every year.

INDmoney Analysis

Sapphire Foods has reported a drop in its topline from Rs 1,340 crore in FY20 to Rs 1,019 crore in FY21, as the business got impacted by Covid-19 related disruptions. However, the company was able to reduce its losses from Rs 159 crore in FY20 to Rs 99 crore in FY 21,  due to various steps such as downsizing its stores, to cater to rising deliveries, rather than dine-ins amid the pandemic. 

Sapphire Foods has seen robust growth in terms of store additions and revenues.  Between FY19 -21, the total store count has increased to 450 from 376. They are YUM's largest franchise operator in the Indian subcontinent, and have the rights to operate under YUM’s leading brands Taco Bell, KFC and Pizza Hut. 

Given its negative earnings, comparison with listed peers on the basis of P/E is not possible. At the higher end of the price band, Sapphire Foods IPO is priced at a Mcap/ Sales ratio of ~7.4 times on a post-issue fully diluted basis (based on FY21 sales). This is lower compared to its listed peers Jubilant Foodworks (12.1 times), Burger King (10.27 times) and Devyani International (15.71 times). However, as Jubilant Foodworks has superior profitability and return ratios, it is expected to command a premium valuation. Notably, Jubilant Foodworks was the only peer to report a profit in the previous year.  

Given lower profitability, reasonable valuations, and poorer return ratios as compared to its peers, we remain ‘Neutral’ on the long-term prospects of the issue. Given a fancy for IPOs in the ongoing season, the company may still see strong subscription numbers. Hence, investors looking for listing gains can subscribe to the issue.

We are a SEBI registered investement advisor
Mutual Funds watchlist
aditya birla sun life flexi cap fund growth direct plan|ABSL low duration fund direct growth|axis bluechip fund direct growth|axis capital builder fund series 4|axis balanced advantage fund direct growth|axis equity saver fund direct growth|axis multicap fund direct growth|axis global innovation fund of fund direct growth|axis long term equity fund growth NAV|axis quant fund direct growth|axis small cap fund direct growth|axis value fund direct growth|baroda dynamic equity fund direct growth|BOI AXA bluechip fund|canara robeco flexi cap fund direct growth|canara robeco small cap fund direct growth|canara robeco value fund direct growth|DSP quant fund direct|franklin india smaller companies fund direct growth|HDFC arbitrage fund direct growth|HDFC balanced advantage fund direct growth|HDFC developed world index fund NAV|HDFC flexi cap fund direct growth|HDFC housing opportunities fund direct growth|HDFC hybrid equity fund direct growth|HDFC nifty 50 index fund|HDFC index fund sensex plan|HDFC mid cap opportunities direct plan growth|HDFC multi asset fund direct growth|HDFC small cap fund direct growth|HDFC top 100 fund direct growth|HSBC midcap fund direct growth|ICICI prudential balanced advantage fund|ICICI bluechip fund direct growth NAV|ICICI prudential commodities fund direct plan growth|ICICI nasdaq 100 fund direct growth|ICICI nifty next 50 index fund direct growth|ICICI small cap fund direct growth|ICICI prudential technology direct plan growth calculator|ICICI ultra short term fund direct growth|IDBI india top 100 equity fund direct growth|IDBI small cap fund direct growth|idfc us equity fund of fund direct growth|kotak short term fund direct growth|kotak emerging equity fund direct growth|kotak multicap fund direct growth|kotak global innovation fund of fund NAV|kotak gold fund direct growth|kotak savings fund direct growth|kotak small cap fund direct growth|L&T emerging businesses fund direct growth|mirae asset large cap fund direct growth|mirae asset midcap fund|motilal oswal nasdaq 100 fund of fund|navi nifty 50 index fund direct growth|nippon india banking and financial services fund direct growth|nippon banking fund direct|nippon india flexi cap fund NAV|nippon india large cap fund direct growth|nippon india pharma fund direct growth|nippon india small cap fund direct growth|PGIM small cap fund direct growth|quant flexi cap fund direct growth|quant infrastructure fund direct growth|quant tax plan direct plan growth|SBI bluechip fund direct growth|SBI corporate bond fund direct growth|SBI equity minimum variance fund direct growth|SBI flexi cap fund|SBI magnum children's benefit fund investment direct plan|SBI nifty index fund direct growth|SBI small cap fund direct growth|SBI technology opportunities fund direct growth|tata banking and financial services fund direct plan growth|tata business cycle fund|tata technology fund direct growth|tata equity pe fund direct growth|tata ethical fund direct growth NAV|tata focused fund direct growth|tata index fund nifty direct plan|tata india tax savings fund direct plan growth|UTI focused equity fund direct growth|UTI nifty index fund direct growth NAV|UTI nifty 50 index fund direct growth