Last updated: 04 Nov, 2020 | 06:53 am
The pandemic has changed consumption patterns across masses, and this has majorly benefitted healthcare and hygiene products. Raising concerns for immunity boosting have led to skyrocketing sales of products in this segment. As the pandemic unveiled, Dabur reported record historical growth in some of its products. With the company’s continuous focus on the healthcare segment, growing market share in various product segments, new product launches and strong brand recognition, Dabur is set to be one of the major beneficiaries of the post-Covid consumption patterns.
Dabur’s CEO Mr. Mohit Malhotra said that “Dabur continued to move forward on its distribution expansion strategy in the hinterland, rural demand grew ahead of urban. Favourable Monsoon and enhanced stimulus announced by the Government as part of its overall thrust on boosting the rural economy is expected to further drive rural demand in the coming months.”